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Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. They are no longer “just” educating and informing doctors but helping to accelerate medicalscience innovation. Reference: 1.
The sales and marketing landscape for pharmaceuticals has been changing for some time thanks to the wealth of information now available online for doctors to access at their leisure – but face to face information and education is still as important as ever when exploring new pharmaceutical products. appeared first on REVO.
While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise. How are sales reps and MedicalScience Liaisons (MSLs) the same? Ways Pharma reps and MSLs are different: Typically, an MSL holds a doctorate degree, whether it be a PhD, MD, or PharmD.
Life sciences companies’ owned channels remain relevant. Pharma reps are especially critical when it comes to product information, with 55% of all U.S. physicians, 48% accessed product info through pharma HCP websites, a notable source of this type of content for endocrinologists (60%). Channel Use in Flux. Among all U.S.
Medical communications are in a state of transition. Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content.
Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medicalscience is medical journals.
Are you ready to explore the fascinating world of MedicalScience Liaisons (MSLs) in the pharmaceutical industry ? MSLs are considered the experts in scientific and medical information and they are responsible for building relationships with healthcare professionals.
As what Harvard Business Review calls “a tidal wave of resignations” continues — with the highest rates for those ages 30-45 — and, as many pandemic-induced changes continue to alter to the structure of businesses worldwide (including pharma sales and marketing organizations) — many of our basic assumptions, approaches, and priorities need to shift.
Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?
You’ll need to talk to doctors, medical providers, pharmacists, doctors, and nurses. What do you need to be successful in medical device sales? Not all folks have degrees in medicalsciences. Most biotech/pharma, require a four year undergraduate degree, big pharma especially.
Acting as a go-between for pharma and physicians, medicalscience liaisons (MSLs) are responsible for communicating necessary information about new medicines to healthcare professionals and key opinion leaders (KOLs). As with many aspects of the medical world, they are now shifting online. A fresh approach.
Advance MedicalScience. Note that in each example, the EHR application is entirely and without interruption in the hands of the licensed and credentialed HCP at the clinic or hospital, and the EHR data are never in the hands of any third-party sponsor such as a biotech or pharma manufacturer.
When Marc’s doctors discovered he had a rare liver condition, it almost felt like a relief. Combined with the incentives provided by the Orphan Drug Act, a powerful dynamic is at play, ever further pushing the limits of what medicalscience can achieve. At least his enemy now had a name.
The pandemic has also disrupted how HCPs interact with their colleagues and pharma in sharing information. Where once pharma relied on reps and medicalscience liaisons (MSLs) to engage clinicians, many digital interactions, such as video conferencing, have replaced the need for in-person meetings.
An MSL is a medically specialized representative for pharmaceutical companies. By outlining the product specifications, advising, and educating, they act as a bridge between pharma companies and their clients. This means that during the Q&A session, you may face a myriad of intricate medical, functional, or operational questions.
sales, medicalscience liaisons, etc.). As healthcare providers (HCPs) are re-deployed to care for COVID-19 patients, many chronically-ill patients will have less frequent follow-up with their doctors.
HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics. million self-identified HCPs on the platform to pharma marketers. Doctors love to talk to each other, especially when they share questions and concerns.
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