World of DTC Marketing

JULY 26, 2022

billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? We also have to ponder the number of people who need more tests and coordination of medical records between HCPs. So let’s diagnose Amazon’s purchase.

Doctors 283

Doctors Prescription Consulting Physicians 283

World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. To them, digital is a tool and medical library available on command.

Physicians 313

Physicians Doctors Side effects Pharma 313

Fierce Pharma

FEBRUARY 9, 2024

The oncology drug supply crisis has entered its second year, and doctors still face "impossible choices" without access to standard-of-care therapies, ASCO's chief medical officer, Dr. Julie Gralow, testified this week. A year into a dire shortage of essential cancer medicines in the U.S.,

Doctors 236

Doctors Medicine Medical 236

MedCity News

AUGUST 11, 2022

Abridge, a medical conversation AI startup, recently closed an oversubscribed $12.5 million Series A funding round. The company also launched a new app for physicians that listens to visits and creates a near-instant summary that adheres to their prototypical note structure.

Doctors 113

Doctors Medical Physicians 113

World of DTC Marketing

JUNE 3, 2022

To become a vital part of patient care, digital health providers need to provide the medical community with studies that show their value to patient outcomes. Hacking medical devices remotely. As the Medical Futurist says: “ The average patient should demand more security over their data ” – but how do they do this?

Doctors 291

Doctors Insurance Medical Patients 291

New to Medical Device Sales

JANUARY 3, 2022

Medical Device Sales is Easy. For some reason there is a stigma that all medical device sales rep do is hang out with doctors, go to dinners, and make a lot of money. The best way I can explain it to people is that breaking into medical device sales is like learning a new language. There’s so much.

Medical 130

Medical Sales Doctors 130

New to Medical Device Sales

JANUARY 17, 2022

You can listen here: [link] You can watch here: [link] Today I wanted to do a recap of the tips I personally used and my guest used to break into medical device sales. Know Your Story Know why you’re different, why you want to break into medical device sales, how are you going to impact the territory. LinkedIn is where you do this.

Medical sales 147

Medical sales Sales Medical Networking 147

New to Medical Device Sales

NOVEMBER 1, 2021

You can listen here: [link] You can watch here: [link] Wonder what it’s like being a new hire in Medical Device Sales? Relationships are Everything Yes, your product makes a difference, but if a doctor likes you they might use you, if the office staff likes you they can push you to the doctor. A great relationship takes time.

Sales 130

Sales Medical Doctors 130

World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Prior authorizations also exact a toll on doctors, who say the paperwork has gotten out of hand. Then there is prior authorization.

Insurance 225

Insurance Patients Doctors Physicians 225

Fierce Pharma

MAY 31, 2023

After a yearslong investigation involving politicians and medical professionals alike, Novartis is looking to close the books on its Greek bribery imbroglio. But 15 doctors were charged for their alleged involvement.

Doctors 225

Doctors Medical 225

World of DTC Marketing

JULY 13, 2022

Allowing patients to order medications online and get delivery via Fed-Ex or the mail does offer time savings. Using CVS.com, patients can order medications online and, for a small charge, even deliver them. In addition to GPs, they have cardiologists and other medical staff. Where does this leave digital pharmacies?

Doctors 245

Doctors Retail Medical Healthcare 245

PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

Doctors 104

Doctors Patients Education Medical 104

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. While 5% may not sound like much, consider that 8.5 The media also could play a huge part.

Doctors 309

Doctors Physicians Patients Pharma 309

New to Medical Device Sales

NOVEMBER 29, 2021

You can listen here: [link] You can watch here: [link] I have a lot of people who reach out to me who say, “I’m ready to break into medical device sales”. I wanted to shed some light on why it’s so hard to break into medical device sales and why the interview process is so intense. Some are, but majority aren’t.

Medical 130

Medical Sales Medical sales Doctors 130

World of DTC Marketing

JUNE 10, 2021

They then go to both general news sites before logging into a medical website. Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients. When using the Internet to reach doctors, numbers don’t matter. The post Using the Internet to reach doctors, numbers don’t matter.

Doctors 143

Doctors Physicians Media Pharma 143

Fierce Pharma

MAY 29, 2024

Stimulants are typically the go-to option for doctors prescribing treatments for attention-deficit hyperactivity disorder (ADHD). The extended-release oral suspension becomes the first liquid non-stimulant medication for ADHD and the only non-stimulant with nighttime dosing in the indication.

Pharma 190

Pharma FDA Doctors Medical 190

New to Medical Device Sales

NOVEMBER 8, 2021

You can listen here: [link] You can watch here: [link] What do you do everyday as a medical device sales rep? No two days are the same in medical device sales. As you can see there is a lot to be done as a medical device sales rep, but here is a sample day: 7 a.m.: Lunch with prospect doctor 1 p.m.: Case 2 p.m.:

Sales 130

Sales Medical Prospecting Doctors 130

World of DTC Marketing

FEBRUARY 18, 2022

Still, they are more likely to continue use because of complex medical conditions or a nonclinical factor such as lack of transportation” OK, so where to start…First, let’s ask a fundamental question “why are people using telehealth? Medical management—64%. Care coordination—60%. Preventative care—53%.

Doctors 247

Doctors Physicians Insurance Medicine 247

World of DTC Marketing

JUNE 6, 2021

There are other class of medications associated with weight loss and improved blood sugar control as well. The drug already exists at a lower dose as an anti-diabetic medication under the brand names Ozempic and Rybelsus made by the same pharmaceutical company, Novo Nordisk. appeared first on World of DTC Marketing.com.

Side effects 318

Side effects Insurance Medical Patients 318

World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

Side effects 217

Side effects Doctors Prescription Media 217

MedCity News

APRIL 22, 2024

Two months after a cyberattack on a UnitedHealth Group subsidiary halted payments to some doctors, medical providers say they’re still grappling with the fallout, even though UnitedHealth told shareholders on Tuesday that business is largely back to normal.

Medical 107

Medical Doctors Physicians Healthcare 107

World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. To their doctors, will we see a huge increase in MRI and other tests? Medical litigation is an area in need of reform, especially from the big law firms who make millions while patients make very little.

Pharma 253

Pharma Doctors Physicians Recruitment 253

World of DTC Marketing

DECEMBER 7, 2020

It’s hard to talk to your doctor about certain health issues. In fact, almost half of survey respondents said they feel uncomfortable talking to their doctors about their sexual activities. On the upside, most people (77% of those surveyed) are honest with their doctors. 43% lied about exercise. Why do patients lie?

Doctors 245

Doctors Physicians Patients Healthcare 245

Medical Device Success

FEBRUARY 25, 2022

And, we are rated #2 of Medical Device Podcasts by Feedspot.com. Episode 60 The Covid State of Mind of our Doctors – I share statistics from a survey that provides interesting clues as to how the pandemic has and will continue to affect the thinking and behavior of our doctors.

Medical 130

Medical Recruitment Doctors Physicians 130

World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. Still, the gatekeeper continues to be their doctor. Patients trust doctors to recommend drugs that will help them treat chronic health issues. This is perhaps the biggest misunderstanding. Dancers, to promote women’s birth control?

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

APRIL 25, 2022

Does Doe this mean wearable device medical applications are a waste of time? Wearable devices can alert patients to potential health issues that require a visit to the doctor. The challenge is getting to the doctor promptly without needing that maze that has become our healthcare system.

Doctors 231

Doctors Healthcare Healthcare Patients 231

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications. Reference: 1.

Medical 105

Medical Side effects Physicians Prescription 105

MedCity News

JUNE 30, 2023

With few workers entering a field dominated by older Gen X-ers and Baby Boomers, there’s a growing gap in skilled medical coders — people who read notes from doctors and apply appropriate codes for billing and reimbursement purposes. So many are turning to AI.

Medical 104

Medical Doctors 104

World of DTC Marketing

JANUARY 4, 2021

Here’s my list: 1ne: DTC should focus more on providing health information about advertised medications and less on “selling.” Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. Digital has the most influence in choosing a new medication.

Marketing 271

Marketing Media Medical Prescription 271

World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Medscape Detailed Findings.

Doctors 213

Doctors Physicians Pharma Medical 213

World of DTC Marketing

FEBRUARY 15, 2021

THE SHORT: According to Medical News Today “in the United States (U.S.), million people have some form of asthma , and 15 percent of these people have severe asthma that is difficult to control with standard medications. One of the features I do like is the “find a doctor” feature. an estimated 25.7

Physicians 205

Physicians Education Doctors Insurance 205

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. From not understanding results to failing to use digital medicine correctly, digital medical tools, they feel, have a long way to go. I’m not so sure. EHR’s have been a failure.

Medicine 201

Medicine Doctors Medical Media 201

World of DTC Marketing

AUGUST 25, 2022

adults use the Internet, and 61% have looked for health or medical information on the Internet. Additionally, 49% have accessed a website that provides information about a specific medical condition or problem. ” 42% of Americans research their doctor’s suggestions after a visit. Research has shown that 74% of all U.S.

Doctors 227

Doctors Media Physicians Pharma 227

World of DTC Marketing

OCTOBER 2, 2021

They should also be reminded that the most credible sources of information are their doctors and medical journal studies which can be accessed online. I wanted to reach out to each one and send links to articles on treatments I found in various medical journals. Pharma has spent a LOT of money to protect profits via lobbying.

Doctors 197

Doctors Pharma Media Physicians 197

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

Marketing 265

Marketing Side effects Prescription Media 265

World of DTC Marketing

MARCH 5, 2022

His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition. New medications have us living longer, but society doesn’t know how to treat an aging population.

Healthcare 270

Healthcare Healthcare Doctors Leads 270

MedCity News

JUNE 8, 2023

Yet, the medical community is not equipped to serve us. Eighty-five percent of medical students feel inadequately prepared to provide care for autistic patients. Here’s what the medical community needs to know about neurodivergent patients and how they can improve care for this underserved population. Take autism, for example.

Medical 109

Medical Patients Doctors Training 109