This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. I’m starting to see some excellent things from J&J, including a special marketing program targeted at black people with MS.
SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. ” By nature, influencers use social media to influence (DUH).
How can healthcare practices and medical sales representatives use social media for business growth? Sales Reps, Surgeons, And Social Media With Justin Knott. I’m excited to have you on this show because you do something a lot, like what we do in the social media space, on the LinkedIn platform, and in the medical sales space.
Digital marketing has become more complex than just building a website and purchasing some paid media. An agency that specializes in digital knows this, and they should be creating your online ads. Real-time analytics can provide almost immediate insights into how online health seekers are considering your brand.
From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. . Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.
Today’s episode has a special guest, Andy Olen. They’re going up against doctors, they’re going up against big procurement agencies and really tough economic customers at IDNs and GPOs and big hospitals and you would think these are great negotiators. From Ted Talks to the medical sales podcast! My name is Andy Olin.
The FDA wrote, “the researchers concluded that drug companies who create drug advertisements, as well as regulators who are responsible for reviewing promotional material, should pay special attention to ensuring that images accurately reflect drug efficacy.” ” Uh…no.
Navigating the healthcare landscape to connect with doctors can be challenging, especially for busy sales reps. Here, we discuss five top doctor lead generation strategies that will streamline your outreach and help you connect with healthcare professionals effectively. Use keywords related to the medical community in Nova Scotia.
You want to talk to doctors? Well, you don’t need any special recording equipment. If you’d like, you can add a picture to show people what you’re talking about and use your talk to introduce other media – and link that media right there. So, we talked to doctors about talking on ililli during the AAO. Or iKismet.
According to eMarketer, pharma investment in digital media was flat for several years at 2.9% Yet, our approach to people is based on one identifying characteristic—is the person a doctor or a patient? Advanced, Over-the-Top (OTT), and Connected TV as well as social media and search are a few channels that come to mind.
If the company is large or dominant within the community, direct some of your general media advertising to target these employees specifically. Create a custom landing page Include content and images that specifically relate to your target employer, and include a special offer just for employees. Ask your vendors.
Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. What should we do with this new media? You guys gave the credibility for other hospitals to follow suit.
In New Brunswick, healthcare providers range from general practitioners to specialized surgeons, creating diverse opportunities for collaboration. This guide explores effective strategies for engaging with these professionals, utilizing resources like the New Brunswick doctors directory to foster meaningful connections.
Social media’s vast reach and strong influence make it a powerful marketing tool today. He also talks about the impact of social media on shaping people into highly sophisticated buyers, raising the stakes in how MedTech marketing should approach its content creation tactics. — Watch the episode here. Click To Tweet.
Few small to medium sized medical device companies have a professional Social Media Manager. For two BIG reasons: First, the new generation of doctors and their staff are social media users. With these Tweets you can remind your followers that there is a special trade show discount for Twitter followers.
Are you already on social media? Today, Omar Khateeb and Samuel Gbadebo dive into the value of social media selling in the healthcare sales space. We have a special episode. He runs an organization that helps medical sales reps grow in their careers and develop a brand through social media, as we hear it evolve as success.
Data Miners: Individuals who specialize in analytics and can turn hordes of numbers and research into actionable insight. Master Educators: People who revolutionize the way patients/doctors learn and absorb information. Leaders of the Future: Up-and-comers who display the characteristics of an emerging leader.
This requires special attention. Be sure to take advantage of social media. While you must be cautious in medical devices with social media, it can still be a valuable tool in driving people to your exhibit. Market research – one on one interviews with doctors, simple surveys at the exhibit, formal surveys and/or focus groups.
We have with us another special guest and he goes by the name Alexander Frekey. It finds that to start a diagnosis for a cardiologist or electrophysiologist, doctors who are in sync with the electrical signals of the heart. For everyone out there, heart doctors, plain and simple. — Watch the episode here.
Some changes include relationships between patients and HCPs, how patients visit doctors, and especially how pharmaceutical and healthcare conferences are hosted. This includes putting together visuals (if necessary) and inviting key speakers to speak at your webinar who are specialized in the topic that you are discussing.
In this episode, Samuel Adeyinka interviews Pat Kothe , founder of a company specializing in medical devices for healing abscesses. He went on to be a founder of a company that specializes in a device that helps with the healing of abscesses but I’m not going to say anymore. That’s an individual doctor change.
In this episode, Eric Anderson talks about how social media provides a marketing avenue for both medical practitioners and sales professionals or distributors. In this episode, we have with us another special guest. Back when they had computer systems to do a lot of their in-house things in doctor’s offices.
SEO services for healthcare organizations require relentless focus and comprehensive efforts from your specialized healthcare SEO agency. Healthcare Social Media There is some debate as to what extent social media impacts hospital SEO. An example of a backlink we earned in Forbes.
They specialize in creating tailored lead-generation strategies that cater to various medical specialties, ensuring effective patient outreach. Importance of Specialization in Lead Generation Specializing in different medical fields allows healthcare lead-generation companies to create more precise and effective marketing strategies.
As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. What’s more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. . Rebranding.
Today, host Samuel Adeyinka is joined by special guest, Andy Olen. — Watch the episode here Listen to the podcast here Sales Skills You Will Need As A Medical Sales Rep With Andy Olen In this episode, we have with us another special guest. I’m going to see if the doctors and customers are there. It sounds like this.
In this special episode for World Cancer Day, he joins Samuel Adeyinka in looking back how being diagnosed and surviving cancer made him realize the purposeful things he can do through medical sales. . Is it doctors, more hospital staff, or clinic founders? It was my first job out of school and Campus Special hooked that up for me.
The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: BBH London, WebMD POC. “The
From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online. Once you have all the information available on the Winnipeg doctors’ list, your task becomes easy. Conclusion It is thus proven that accurate data helps marketers customize their strategies.
Sales by special event – trade shows, etc. Customer segments – by doctor type (generalist vs. specialist), by size (practice, clinic, hospital, etc.). Sometimes media publishers in your market can assist with surveys and focus groups. Market growth rate by product according to their product category. Your growth rate by product.
If you want to advertise your healthcare services or products to doctors and hospitals, you need to be ahead of the curve. It means you need to market to nurses instead of just targeting doctors and senior medical officers. Nursing professionals can refer your products and services to senior doctors.
She elaborated, “My doctor helps me with hormone therapy, and I work out five days a week at a boot camp. These organizations can also leverage trends in traditional media (e.g., television shows like “This Is Us”) and social media (e.g., These organizations can also leverage trends in traditional media (e.g.,
You might have missed our blog post on seven ways to increase consumer engagement using social media. Target high-value healthcare consumers in your local community with special promotions to increase brand awareness and foot traffic. Market to Doctors? How to define your doctor audience. Catch Up on Our 4-Part Series.
Implement structured data and special metadata in e-commerce catalogs to effectively meet user intent and organize content across various categories, addressing different stages of the buying journey. Brandon Schakola it's also a special entity of a place, you know? This approach helps you connect more effectively with your audience.
Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.
In this day and age, if you are not on social media, then you are bound to get left behind. That’s what social media is. Social Selling: When posting on social media, learn how to not care about being embarrassed. Social media is really word of mouth that scales. As always, thank you for reading. Click To Tweet.
The CE experience for this Podcast is powered by CMEfy – click here to reflect and earn credits: [link] — Watch the episode here Listen to the podcast here Cardiovascular Medical Device Sales With Marc Toth In this episode, we have with us another special guest and he goes by the name of Marc Toth. Who is Marc Toth? Good for them.
Targeting doctors is a good start, but pay special attention to audiences with significant influence over this primary target, like nurse practitioners, medical assistants, hospital procurement managers, office managers, or distributors. Doctors, healthcare executives, and scientists are smart, but they're also incredibly busy.
When Marc’s doctors discovered he had a rare liver condition, it almost felt like a relief. That’s what doctors are taught, so we can’t be surprised that many patients with a “zebra” condition get the “horse” treatment. At least his enemy now had a name. But treatment didn’t seem to be working out as expected.
DOCTOR DOCS HCPs Like Pharma Companies—Somewhat Pharma’s public perception has never been entirely favorable, but new data from CMI Media Group shows HCP perception of pharma companies is on the rise. CMI’s data reveals 61% of physicians from a range of specialities have a somewhat or very favorable view of pharmaceutical companies.
A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Today’s doctors don’t trust pharmaceutical sales reps as they once did. Given how busy most doctors are, these digital communication channels have become preferred options.
In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions 1 (after insurance acceptance and location). There are many healthcare-specialized RMS providers available. Online reviews play a significant role in the success of any healthcare organization. But don’t just take our word for it.
Once you develop a tentative positioning statement, you might want to engage a marketing research firm to reveal the key phrases that come to mind when patients or referring doctors think of your organization. Special offers (e.g., Paid social media. Doctor referrals. Are they saying things you’d like them to say or not?
Engage Through Social Media Platforms like LinkedIn or specialized medical forums are frequented by HCPs. Collaborate with Influential HCPs Engaging with HCP influencers, such as renowned doctors or researchers, can amplify your reach. Continuous Feedback and Iteration The digital landscape is ever-evolving.
We organize all of the trending information in your field so you don't have to. Join 8,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content