Remove Doctors Remove Media Remove Specialization
article thumbnail

Pharma Tuesday Stuff

World of DTC Marketing

Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. I’m starting to see some excellent things from J&J, including a special marketing program targeted at black people with MS.

Pharma 253
article thumbnail

Wego health’s self-serving survey

World of DTC Marketing

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. ” By nature, influencers use social media to influence (DUH).

Media 180
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Reps, Surgeons, And Social Media With Justin Knott

Evolve Your Success

How can healthcare practices and medical sales representatives use social media for business growth? Sales Reps, Surgeons, And Social Media With Justin Knott. I’m excited to have you on this show because you do something a lot, like what we do in the social media space, on the LinkedIn platform, and in the medical sales space.

Media 130
article thumbnail

Pharma agency challenges and opportunities

World of DTC Marketing

Digital marketing has become more complex than just building a website and purchasing some paid media. An agency that specializes in digital knows this, and they should be creating your online ads. Real-time analytics can provide almost immediate insights into how online health seekers are considering your brand.

Pharma 203
article thumbnail

Enterprising Yourself At The Top Of The Spine Distributorship Game With Daniel Tighe

Evolve Your Success

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. . Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

Doctors 246
article thumbnail

Sales Skills You Will Need As A Medical Sales Rep With Andy Olen

Evolve Your Success

Today’s episode has a special guest, Andy Olen. They’re going up against doctors, they’re going up against big procurement agencies and really tough economic customers at IDNs and GPOs and big hospitals and you would think these are great negotiators. From Ted Talks to the medical sales podcast! My name is Andy Olin.

article thumbnail

A scientific approach to irrational consumer choices

World of DTC Marketing

The FDA wrote, “the researchers concluded that drug companies who create drug advertisements, as well as regulators who are responsible for reviewing promotional material, should pay special attention to ensuring that images accurately reflect drug efficacy.” ” Uh…no.