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How can healthcare practices and medical sales representatives use social media for business growth? Tune in to this episode of The Medical Sales Podcast with your host, Samuel Gbadebo, to learn more. Sales Reps, Surgeons, And Social Media With Justin Knott. — Watch the episode here. We have a guest with us.
From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.
And here’s a stat for you In my experience and I pull the sales teams that I work for specifically around negotiation training. Walk us back, andy, to your first medical salesexperience. So it actually takes me back to when I was first exposed to healthcare sales and healthcare companies.
Ask any pharma sales veteran, and they’ll likely tell you that salesexperience, networking, and persistence are the magic formula. However, if you’re new to pharmaceuticals, and more importantly, new to sales, you may benefit from all that pharmaceutical sales training offers. Consultative Selling.
It finds that to start a diagnosis for a cardiologist or electrophysiologist, doctors who are in sync with the electrical signals of the heart. For everyone out there, heart doctors, plain and simple. Does this type of sale require more people to buy in to utilize the heart monitors or do they get to make the decision?
Building your brand in medical device sales requires experience, strategic insights, and a relentless pursuit of excellence. With 40 years of medical device salesexperience, Pat discusses how to build a successful medical device sales business. That’s an individual doctor change. Cut out the BS.
In my experience, and I pull the sales teams that I work for specifically around negotiation training, you would think most people in healthcare, their expert negotiators, are going up against doctors, big procurement agencies, tough economic customers, IDNs, GPOs, and big hospitals. You would think these are great negotiators.
Moreover, scandals involving the sales organizations and doctors reach a high level of coverage by the media impacting the reputation of the vast majority of sales reps. Therefore, according to this way of thinking, a career in sales is a waste of time for talented people. But that’s far from the truth.
Our goal is to prepare the doctor to hit the shot. Orthopedic Sales Rep: Growing up in orthopedics is very hard because you have the schedule of an orthopedic surgeon, one of the busiest people on the planet. When you step out of the way, it’s the perfect reason for the doctor to hit the shot. We got seven cases in one day.
Would you say that this type of technology is being taught in med schools on a student level, and these new and upcoming doctors are learning it in school? Are you speaking to a generation that is on social media and utilizing all these ways of communicating? Having salesexperience is important. I have salesexperience.
If I’m not in a case, I was hitting the road trying to get in front of doctors that either are using our products or get them to use our products and communicate that value to their practice and to the patients that they’re seeing. I do the old-school classic way of getting in front of a doctor. Talk to us about that.
Types of Medical Sales Jobs Medical sales jobs can vary based on the products or services being sold and the target audience. Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals.
Mark Copeland joins Samuel Adeyinka to share his medical salesexperience in sterile processing and infection prevention. I find reps, doctors, and directors. The way these doctors make decisions and the way these things occur, for whatever reason, it fascinated me. You should meet with them.” What are you looking for?”
I didn’t know that sales existed in the medical space, to be honest. My view of it was what’s glamorized in media, which is pharmaceutical reps. I shadowed an orthopedic surgeon for a summer, and he talked me out of being a doctor. No, I did not know spine reping was a thing.
Let’s go back to social media. We’ve talked about how social media has changed your life into new opportunities. We also have a lot of people here that are in medical sales. The power of social media, my podcast and your show is that we’re able to help people. I say that with the power of social media.
I am a serial entrepreneur in the media space, in particular social media. I started in 2009 and I was already tuned into social media like a lot of folks in my generation. Was it an experience? If there are any doctors reading this, they will be like, “Suck it up, sissy.” Good to have you on the show.
In fact, when I started college, I thought I was going to be a doctor then organic chemistry came around. Talk a little bit about, you touched on it earlier but share with us again, when do you know that you wanted to go through an actual transition and what was that experience like? How did it happen? What was going on?
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