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How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Instead, they actively research symptoms, treatments, and medication reviews before visiting a doctor. In fact, brands that offer educational content and clear value propositions outperform those relying solely on traditional media buys.

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Social Media Strategies for Pharma Marketing: Engaging HCPs & Patients

Pharma Marketing Network

Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Unlike consumer brands, pharma marketing comes with strict compliance challenges , but that doesnt mean social media is off-limits. So, how can pharma brands effectively engage them through social media?

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PLAN! to get the most out of your Trade Show investments

Medical Device Success

Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) All of the above done in a timely manner so pre-show promotion can be effective. Be sure to take advantage of social media. Attend key presentations related to product categories and new technologies.

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