Pharma Marketing Network

MARCH 13, 2025

For more insights into pharma marketing shifts, visit Pharma Marketing Network. Expanding into Programmatic and Digital Advertising A pharma ad ban on TV would accelerate the industry’s shift toward programmatic advertising, social media, and paid search campaigns. Physician networking webinars discussing treatment advancements.

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Pharma Marketing Network

NOVEMBER 20, 2024

Key options include: Google Display Network : Vast reach with advanced targeting. Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients. By providing clear, compelling information, these ads help patients and doctors make informed decisions. Social media promotions.

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Scott’s Directories

JUNE 11, 2024

Navigating the healthcare landscape to connect with doctors can be challenging, especially for busy sales reps. Here, we discuss five top doctor lead generation strategies that will streamline your outreach and help you connect with healthcare professionals effectively. Use keywords related to the medical community in Nova Scotia.

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Pharma Marketing Network

NOVEMBER 15, 2024

Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks. Bonus: Always include clear call-to-actions (CTAs) like “Learn More” or “Talk to Your Doctor.” Can I use social media for direct drug promotions?

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Evolve Your Success

FEBRUARY 26, 2025

They’re going up against doctors, they’re going up against big procurement agencies and really tough economic customers at IDNs and GPOs and big hospitals and you would think these are great negotiators. 22:16 Today I’d like to talk with you, doctor, about one, two and three, or A, b and C. Let’s start with one.

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Scott’s Directories

NOVEMBER 2, 2022

Doctors are an important demographic for any business looking to increase their sales. When targeting doctors, it’s essential to understand their needs and be able to effectively communicate your product or service as a solution. Take the time to research the specific specialties and interests of the doctors you are targeting.

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PM360

SEPTEMBER 19, 2023

Digital Health Networks has announced the winners of the first annual Cinehealth International Health and Wellness Film and Video Festival. It was exciting to see Cinehealth come to life in Philadelphia and we appreciate the partnership with Digital Pharma East to make it happen,” said Jon Cody, CEO of Digital Health Networks. “I

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Healthcare Success

JULY 5, 2023

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Sadly, the promise of social media fame and easy money far exceeds reality—then and now. Who could blame them? million followers.

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Pharma Marketing Network

FEBRUARY 5, 2025

Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Unlike consumer brands, pharma marketing comes with strict compliance challenges , but that doesnt mean social media is off-limits. So, how can pharma brands effectively engage them through social media?

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Pharma Marketing Network

DECEMBER 19, 2024

Social media platforms are more than just places to share updatesthey are powerful tools for engaging with healthcare professionals (HCPs), patients, and caregivers. Whether its educating consumers about treatments or promoting branded drugs like Humira or Keytruda, effective social media marketing can elevate a brands visibility and trust.

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Medical Device Success

JUNE 5, 2017

In medical device markets, doctors, nurses and sometimes business administrators are our “celebrity” KOLs. Every day we see numerous advertisements where various types of celebrities are supporting products, services or charitable causes. They are acting as KOLs.

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Pharma Marketing Network

JANUARY 19, 2022

You want to talk to doctors? If you’d like, you can add a picture to show people what you’re talking about and use your talk to introduce other media – and link that media right there. So, we talked to doctors about talking on ililli during the AAO. That’s a lot of media. A media not quite alive. Or iKismet.

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Healthcare Success

MAY 24, 2022

Doctors tell patients that an ounce of prevention beats a pound of cure. website, social media, paid ads, third-party listing service, etc.). Search engine optimization is a powerful tool for getting your medical practices or hospital network to the top of the search engines. Leverage social media (the right way).

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Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). It was like, can we go out and just talk to primary care doctors? I know they know all the doctors all of that. Go order pizza for the doctor's office. I'm going to guess.

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PM360

MARCH 24, 2023

Leveraging gaming technology such as the Unreal Engine used to make the most popular 3D games, game developers can create ultra-realistic looking patients and organs in full 3D for doctors to examine and test procedures on. In their place, TikTok alone had programming and events that seemed to represent all of social media.

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PM360

SEPTEMBER 15, 2022

Viewpoint will leverage the vast digital, print, and live event HCP network to which HSS is aligned. Taryn Riggs, Marketing Strategist at HSS, is spearheading the HSS blog and analyzing where to best maximize HSS articles on social media. Cavallaro VP, Creative Marketing, Healio Strategic Solutions. Fun and Educational Medical Content.

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Pharma Marketing Network

JANUARY 11, 2025

Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results. Social Media Challenges: Platforms like Instagram and TikTok are popular for reaching younger audiences, but maintaining compliance in short-form content is tricky.

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pharmaphorum

OCTOBER 3, 2022

Pharma is moving into that space with social media and digital, but it needs to learn from Hollywood and TV and use more on-demand content,” Kapoor notes. “Network, behaviour, content, and the digital combined is where we think the world is going in content and to drive success,” Kapoor maintains.

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PM360

AUGUST 21, 2023

Digital Health Networks announced its lineup of features and audio storytelling for the Cinehealth International Health and Wellness Film and Video Festival. This year’s festival takes place live in Philadelphia at Digital Pharma East on September 12 th , followed by a virtual segment at Digital Health Networks ( www.dhn.tv ).

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Healthcare Success

OCTOBER 17, 2024

Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. What should we do with this new media? You guys gave the credibility for other hospitals to follow suit.

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PM360

JULY 17, 2023

During the 2023 Condé Nast Health Upfront , a virtual event that was held on June 27, the media company revealed several new offerings for advertisers that meet the needs of growing industry trends around influencer marketing, video, authentic engagement, and culture as the newest health KPI.

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Scott’s Directories

JULY 16, 2024

This guide explores effective strategies for engaging with these professionals, utilizing resources like the New Brunswick doctors directory to foster meaningful connections. Using a comprehensive New Brunswick doctors directory allows businesses to identify key players, understand their specialties, and connect with them effectively.

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Scott’s Directories

JUNE 8, 2023

The Power of Directories: Nova Scotia Doctors Directory When it comes to B2B medical marketing, having access to reliable directories is like having a treasure trove of potential prospects at your fingertips. The Nova Scotia doctors directory, offered by MD Select, provides an invaluable resource for businesses in the medical industry.

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Scott’s Directories

MARCH 2, 2022

The idea may look overwhelming for marketing medical products, and reaching out to a list of doctors in Saskatoon can be a little challenging since they are always busy with their schedules. It is imperative to understand the list of doctors in Saskatchewan that you are planning to market to. Is the product targeting their problems?

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Medgadget

DECEMBER 16, 2022

This past week, Medgadget was an official media partner with the Healthcareᐩ Expo Taiwan. In virtual care, the aim is to create a digital twin of the doctor-patient relationship to better communicate, with a heavy use of remote monitoring, telemedicine, and AR/VR care.

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Pharma Marketing Network

FEBRUARY 16, 2021

Some changes include relationships between patients and HCPs, how patients visit doctors, and especially how pharmaceutical and healthcare conferences are hosted. You can promote your event through email marketing, social media, and by posting it on your company’s website. The Adaptation.

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Evolve Your Success

NOVEMBER 29, 2022

It finds that to start a diagnosis for a cardiologist or electrophysiologist, doctors who are in sync with the electrical signals of the heart. For everyone out there, heart doctors, plain and simple. That doctor has a lead MA who is not going to budge so it’s not the doctor. It’s different. That’s 100%.

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MedReps

DECEMBER 20, 2022

You’ll also position yourself as an expert, which will help you sell those products to doctors. Take Advantage of Social Media. On top of content marketing, social media is another effective way to position yourself as an expert, as well as keep your customers and prospects informed about things.

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Evolve Your Success

OCTOBER 25, 2022

Social media’s vast reach and strong influence make it a powerful marketing tool today. He also talks about the impact of social media on shaping people into highly sophisticated buyers, raising the stakes in how MedTech marketing should approach its content creation tactics. — Watch the episode here. Click To Tweet.

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Pharma Marketing Network

FEBRUARY 4, 2021

Recently though, Kristen informed us that it has fallen recently because patients, and doctors especially, maybe aren’t quite ready for the full shift. In terms of HCPs and social media behaviors, 2020 saw HCPs really begin to take advantage of social media as a way of providing information to patients.

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Salesforce

DECEMBER 1, 2021

Today’s medical sales reps are spending countless hours poring over social media, news articles, industry websites, and other sources, reading anything they can get their hands on to find good prospects. Now you no longer have to manually search that system for customers or colleagues who might know one of the trial doctors.

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Pharma Marketing Network

MARCH 3, 2025

Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. Thats why working with compliant healthcare ad networks such as eHealthcare Solutions is critical. For more insights on pharma marketing strategies , visit Pharma Marketing Network.

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Pharma Marketing Network

MARCH 3, 2025

Imagine launching a campaign that reaches the right doctor at the right time or helps a patient understand treatment options without feeling overwhelmed. Thats why working with compliant healthcare ad networks such as eHealthcare Solutions is critical. For more insights on pharma marketing strategies , visit Pharma Marketing Network.

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PM360

SEPTEMBER 15, 2022

In part, these new ways of thinking were born out of a desire to stand out in a world oversaturated with advertising and media content. Social media also plays a big role and we have been experimenting with ‘tweetorials’ or Twitter education, and gotten some good engagement. Or simply an attempt to find a better way to educate.

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MedReps

JUNE 20, 2022

Ask any pharma sales veteran, and they’ll likely tell you that sales experience, networking, and persistence are the magic formula. They’ll also teach you how to analyze medical studies, an essential skill that builds your credibility with doctors. In other words, they’re not doctors or pharmacists.

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Referral MD

JULY 28, 2022

Build a Strong Social Media Presence for your Practice. Today, close to 71% of consumers who have had a pleasant social media service experience with a brand or a doctor’s office visit is likely to recommend it further. The key is to reach out.

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PM360

APRIL 7, 2023

That’s not to say they are no longer seeing their doctors. Humanize Your Messaging In point of care, meet the patient where they are—in that moment with their doctor. Doctors may say take this home, refrigerate, then inject…what?! In fact, in a July 2022 survey of 1,004 adults in the U.S.

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