Medical Device Success

JUNE 26, 2022

The motivation for this episode came to me as I read a post in a medically oriented private Facebook group where a doctor very professionally took a MedTech company to task for poor service. The post Episode 91 – Your MedTech Social Media Reputation appeared first on Medical Device Success - Ideas You Can Put To Work Today!

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Media Doctors Medical Management 130

Medical Sales Guru

FEBRUARY 12, 2021

Social media platforms like LinkedIn are an effective way of doing this, but… Too many medical sales reps violate “the unwritten rules” of social media engagement, turning-off customers and missing opportunities. Social media platforms like LinkedIn are an effective way of doing this, but.

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World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. I’ve been watching the new “diabetes weight loss drugs” on social media, and the conversation has been robust. What will DTC marketers do then?

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World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The media also could play a huge part. While 5% may not sound like much, consider that 8.5

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World of DTC Marketing

JULY 12, 2021

The media is using scare headlines and is not always presenting accurate stories. Pfizer has been beating the PR drum around booster shots, and of course, the media is using scare headlines rather than science. My doctor said she is waiting for more clinical data and has already had patients ask about a booster shot.

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World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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World of DTC Marketing

JANUARY 4, 2021

Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. The age of social media has proved that people like to share experiences around brands. Running TV ads over and over because you bought media time is counterproductive. 2wo: To ignore telehealth is a huge error.

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MedCity News

SEPTEMBER 20, 2023

Gastroenterologist Dr. Austin Chiang has about a decade of experience as a physician influencer on social media. During a conference in Chicago, he encouraged more providers to share their expertise on social media.

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Doctors Media Physicians Healthcare 116

World of DTC Marketing

SEPTEMBER 22, 2021

The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins. Stop with drug ads on social media.

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Doctors Media Marketing Prescription 43

World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S.

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World of DTC Marketing

AUGUST 13, 2020

Yet, too many pharma companies don’t get social media snapshots of what’s being said. When I prepared a social media dashboard for a client on shingles I was taken back by the amount of misinformation in social media, particularly in Facebook groups. The answer to that is yes, and no.

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Pharma Doctors Media Marketing 223

Medical Device Success

NOVEMBER 8, 2020

He roled up his sleeves, did his research and put into action a unique social media campaign. You will be surprised at his social media channel of choice. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross. No agency help. Just DIY (Do It Yourself).

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World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. Some are, but most aren’t. Having just a website is not enough.

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World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. ” According to media headlines, I’ve been following the “buzz” around the new diabetes drugs that promise weight loss. 2wo : Content shouldn’t be stagnant.

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Marketing Media Side effects Pharma 252

World of DTC Marketing

APRIL 20, 2021

Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. To their doctors, will we see a huge increase in MRI and other tests? Now that people are returning.

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World of DTC Marketing

MARCH 22, 2021

Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. This one reason why healthcare companies’ global advertising expenditure is projected to increase by 4.3%

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World of DTC Marketing

OCTOBER 2, 2021

Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. They should also be reminded that the most credible sources of information are their doctors and medical journal studies which can be accessed online. It was an excellent piece of investigative journalism.

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World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. 2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. Social media provides a great tool for listening. Nowhere to be found.

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Media Side effects Doctors Prescription 182

World of DTC Marketing

APRIL 23, 2021

Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx. I’m surprised that an agency hasn’t developed an app to monitor social media posts around certain keywords for pharma.

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Doctors Pharma Media Marketing 188

World of DTC Marketing

DECEMBER 3, 2020

Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. Today, that number is even lower because consumers are more likely to do their research instead of blindly asking their doctor for an Rx.

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Prescription Marketing Doctors Physicians 181

World of DTC Marketing

APRIL 22, 2021

Pharma pretty much stays away from social media, although they dabble in it here and there; a quick search of Twitter can pretty much demonstrate how patients are talking to each other about your drug. DTC marketers should be listening to social media and quantifying opportunities to develop content around concerns or comments.

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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Doctors Marketing Insurance Prescription 243

World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. I’ve seen that, while people will turn to social media for health information, they seldom make treatment decisions based on what they find.

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Media Pharma Healthcare Provider Specialization 180

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. 5ive: People are interacting with their doctors in new ways.

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World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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World of DTC Marketing

MARCH 7, 2022

5ive: Provide links to your PR agency so the media can get updated information as it becomes available. 8ight-Don’t skimp on your website : If a potential investor or doctor comes to your website and it looks like it was developed by someone in Thailand for $600, it’s a bad reflection on your company.

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Media Marketing Recruitment Doctors 180

World of DTC Marketing

OCTOBER 11, 2021

4our: Use social media to listen to your audience and develop a content plan based upon their comments/concerns and questions. ” However, an audit of social media showed that patients were concerned about drug side effects (mostly GI problems) and that during clinical trials, patients were counseled on what to eat.

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World of DTC Marketing

JUNE 6, 2021

SUMMARY: The media headlines promise weight loss for diabetes patients, but Norvo’s new drug is in the same class as other drugs and carries many warnings. My guess is Norvo will heavily discount the product via coupons or cards, but ultimately patients working with their doctor will determine if it’s successful.

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World of DTC Marketing

NOVEMBER 1, 2021

of all US digital ad spending, which is much smaller than top spenders like retail (21.0%) and financial services (14.6%), but larger than entertainment (5.2%), media (4.7%), and travel (2.4%)” Pharma’s first love will always be TV, and that’s where the most significant slice of the budget goes. END Points.

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Healthcare Success

JULY 5, 2022

Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Get Your Doctors’ Attention Immediately. Doctors are notoriously hard to reach and persuade. Always offer specific solutions to specific problems.

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Doctors Physicians Marketing Healthcare 57

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. Digital medicine has been thrust into the spotlight because of the pandemic and the media hype is in overdrive. Money is also pouring in. Don’t get me wrong here.

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Medicine Doctors Medical Media 201

World of DTC Marketing

AUGUST 4, 2021

Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. Their doctor was a distant second. The study is ongoing, but here are some of our initial findings with 1543 people.

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World of DTC Marketing

FEBRUARY 3, 2022

Social media is being used more and more by online health seekers, but it has a lot of inaccurate information. Agencies should persuade clients to use their DTC budgets to reach their target market better, whether in the doctor’s office or online. 2wo: The pharma product website is a living entity.

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Pharma Education Marketing Doctors 247

World of DTC Marketing

AUGUST 10, 2021

Therefore, health misinformation on social media urgently requires greater action from those working in public health research and practice. It’s reasonable to believe that, because of the COVID surge, people are once again putting off some treatments and canceling appointments with their doctors. What do you want to say?

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Pharma Marketing Network

DECEMBER 19, 2024

Social media platforms are more than just places to share updatesthey are powerful tools for engaging with healthcare professionals (HCPs), patients, and caregivers. Whether its educating consumers about treatments or promoting branded drugs like Humira or Keytruda, effective social media marketing can elevate a brands visibility and trust.

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Media Healthcare Healthcare Marketing 52

World of DTC Marketing

DECEMBER 23, 2020

When consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis. The old belief is that patients who are interested in new treatments ask their doctor about them. Today it’s a multichannel approach.

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World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

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