World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. .” So is the future of HCP marketing digital?

Doctors 286

Doctors Physicians Pharma reps Pharma Rep 286

Scott’s Directories

JUNE 16, 2022

The serious profession of doctors causes them to always have an unforgiving schedule. Trying to schedule a marketing meeting with a doctor can take a bit of effort and stubbornness, as doctors are notoriously difficult to pin down. Like the doctor, their office manager is just as pressed for time.

Doctors 52

Doctors Sales pitches Product sample Management 52

Healthcare Success

SEPTEMBER 20, 2022

Here we share several marketing tactics you can adjust and apply to meet your organizational goals. Note: Always check with an attorney before using a company’s brand name or logo in your marketing.). Build custom marketing tactics. Geofencing. Encourage existing patients to spread the word. Ask your vendors.

Patients 102

Patients Specialization Healthcare Healthcare 102