World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

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World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing.

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World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? Is TV the best channel?

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. 3hree: Beware of changing market parameters.

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World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. To their doctors for problems, follow-ups, and treatments because of the pandemic. The other issue that is making DTC marketing more could be data overload and balancing ROI with online health seeker needs.

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World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. To master digital marketing, pharma needs to be prepared to fail. It’s a mindset.

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Marketing Pharma Sales Management 180

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Is there a disconnect between what DTC marketers think will happen and what happens with DTC? Most senior pharma people don’t have a marketing background, and agencies have been known to align data with what they want: more money.

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World of DTC Marketing

MARCH 22, 2021

share of the advertising market as a whole. However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. of all spend in 2018, far higher than television’s 30.8%

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Media Pharma Prescription Healthcare 261

Pharma Marketing Network

MARCH 5, 2025

Introduction In the highly regulated world of pharmaceutical marketing , mastering Google Ads management can be a game-changer. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant? To run successful pharma PPC campaigns , marketing teams need a strategic, regulation-compliant approach.

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Management Pharma Marketing Prescription 52

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. What will DTC marketers do then?

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Pharma Marketing Network

MARCH 25, 2025

Between digital saturation, regulatory scrutiny, and shifting engagement preferences, marketers must be both strategic and adaptable. Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior.

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World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. Marketing is not science; it’s an art.

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World of DTC Marketing

JULY 17, 2022

Wegovy arrived on the market amid a global obesity crisis. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers.

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Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Strategic Audience Targeting and Keyword Planning One of the key advantages of PPC campaigns in pharma marketing is their precision.

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Marketing Pharma Networking Medical 52

Scott’s Directories

JULY 17, 2024

The healthcare landscape is rapidly evolving, and pharmaceutical marketing needs to adapt to keep pace. One of the most powerful tools at your disposal is prescription data. Understanding how to leverage this data can significantly enhance your marketing strategies, ensuring that your efforts are targeted, efficient, and successful.

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World of DTC Marketing

JULY 14, 2021

Talented marketers don’t want a career in pharma because of the culture. 2wo: Talented marketing people don’t want to work in pharma because of the culture. A big part of my services involves explaining, to DTC managers, how people evaluate prescription drugs and where they go to get more information.

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World of DTC Marketing

NOVEMBER 1, 2021

The other study being discussed is the DeepIntent study fielded as a follow-up to an initial deep dive into perceptions around pharma direct-to-consumer marketing in March. What’s missing, however, is the need to get patients back into their doctor’s offices for treatments and bothersome health issues. END Points.

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Pharma Doctors Retail Healthcare 227

World of DTC Marketing

MARCH 29, 2021

TEASER: What DTC marketers and consumers do as the result of seeing a relevant DTC ad differs by a wide margin. DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. Online searches for health information remain brisk, according to Google.

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Media Side effects Doctors Prescription 182

PM360

JUNE 29, 2022

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. However, patient uptake hasn’t matched rising market competition. Doctor-Patient Communication, Self-Advocacy Drive Medication Uptake. Migraine Is Widespread, But Expertise Is Limited.

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World of DTC Marketing

JANUARY 18, 2022

Most regulatory and legal people severely restrict the use of social media by DTC and HCP marketers, but social media can be of help. First, pharma marketers must understand what social media can and can’t do and that its use does not apply to all health conditions and brands. What about social media options?

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Media Pharma Side effects Physicians 238

World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. This is, in fact, a massive waste of money by DTC marketers who are more disconnected from their audiences than ever. TV is number one for one reason: it shows that DTC marketers are doing something and makes agencies a lot of money. That’s an increase of 4.8% P L E A S E.

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PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

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Marketing Patients Pharma Doctors 98

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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PM360

SEPTEMBER 21, 2023

Pity the poor pharma brand marketer. Over the past many years, they’ve seen their colleagues on the performance marketing side grow in influence and sophistication as their datasets and digital channels have expanded their value to the business. Should pharma brand campaigns drive quality, affinity, or persuasion?

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Pharma Marketing Prescription Media 111

eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. Pharma marketers employ various knowledge marketing strategies and initiatives with the goal of influencing HCPs’ prescribing behaviour.

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Doctors Prescription Marketing Pharma 40

World of DTC Marketing

JUNE 24, 2021

To portray patients, mindless people who blindly believe DTC TV ads and rush to their doctor to ask for a product are inaccurate. Prescription drugs are not the same as items found in a grocery store. People don’t see an ad for a prescription drug and say, “oh, I need that!” That’s pretty telling.

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World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. Then there is email marketing. However, it has to be valuable to your audience to make email marketing successful. It’s not.

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Prescription Marketing Pharma Medical 164

World of DTC Marketing

DECEMBER 2, 2021

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. ” Uh…no. The post A scientific approach to irrational consumer choices.

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World of DTC Marketing

APRIL 5, 2022

Too many marketers rely on metrics that don’t mean a damn thing, like visitors to your website. All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. HCP marketing is changing very quickly. The other challenge is going to be flexibility.

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Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Medscape Detailed Findings.

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World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01

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World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

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PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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Medical Side effects Physicians Prescription 105

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Address Patients’ Quality of Life.

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PM360

OCTOBER 28, 2022

As the industry struggles to maintain the same levels of productivity in R&D as in previous years, a greater emphasis than ever is being placed on providing an accurate estimation of demand and prescription trends. The choice will depend on both the product in development and the market in which it will launch.

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MedReps

SEPTEMBER 28, 2022

The market you choose has to fit not only your personality but also your education. So, how can you find your medical sales market? On top of being able to answer those questions and tips above in order to choose the medical sales market that’s right for you, it helps to have a better understanding of what each specialty sells.

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Medical sales Medical Sales Marketing 89