World of DTC Marketing

APRIL 27, 2021

QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. When I sent an email to my doctor’s office, I was shocked when she said the earliest appointment she had for physicals was in September.

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today there are microsegments of markets, and one message shouldn’t be used for all.

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Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Each practice previously had its own name, systems, and marketing programs.

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World of DTC Marketing

AUGUST 10, 2022

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. But, in pharma marketing, the changes affect every product category. However, DTC marketing is different, much different. So what’s the opportunity for DTC marketers?

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World of DTC Marketing

DECEMBER 3, 2020

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. What about marketing to doctors?

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World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. Will physicians jump on the telehealth bandwagon? While 5% may not sound like much, consider that 8.5

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World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs.

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World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

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Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

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Scott’s Directories

JANUARY 23, 2025

A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province. Streamlined Access to Physician Data Nova Scotia’s healthcare system requires adequate help to cope.

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World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

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World of DTC Marketing

JULY 26, 2022

billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. So let’s diagnose Amazon’s purchase.

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World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. To master digital marketing, pharma needs to be prepared to fail. It’s a mindset.

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World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

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World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? So what is the future of digitization within healthcare?

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World of DTC Marketing

DECEMBER 7, 2020

2wo : Will digital health provide better patient outcomes, or hinder open and honest communication between a patient and their physician? It’s hard to talk to your doctor about certain health issues. In fact, almost half of survey respondents said they feel uncomfortable talking to their doctors about their sexual activities.

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World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?

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World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Here are some basics: 1ne: Physicians receive a lot of emails and don’t have time to read every one.

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World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

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World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. Furthermore, only 10% of physicians had met with a pharmaceutical company representative in a hospital. The Challenges for Pharma.

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World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 83% believed the quality of the patient-physician communication was good. 83% believed the quality of the patient-physician communication was good. What about physicians? According to the AMA.

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World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Most physicians are trained in medicine and rely on their experiences to understand patients.

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World of DTC Marketing

MARCH 16, 2021

IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. As a pharma marketer who has worked in many other therapeutic categories and recently on a Covid launch, I have become acutely aware of the interaction between national poles and the on-the-ground sentiment I have observed.

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World of DTC Marketing

FEBRUARY 2, 2022

Never mind that physicians have turned against the drug Biogen wants to fight the decision because of their business needs. While some doctors have been eager to start prescribing the newly approved drug, others had criticized the FDA for clearing the drug before studies proved it works. Top researchers who advised the U.S.

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World of DTC Marketing

SEPTEMBER 22, 2021

SUMMARY: Like it or not, there will not be a return to normal for DTC marketing. The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. DTC marketers need to get more personal and stop using a generic formula for marketing. 5ive: Please!

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World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. I’m starting to see some excellent things from J&J, including a special marketing program targeted at black people with MS. To their doctors, will we see a huge increase in MRI and other tests?

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World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Just over half of the physicians who treat adult patients in the workforce said prior authorization has interfered with patients’ ability to do their jobs.

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World of DTC Marketing

SEPTEMBER 18, 2020

This knowledge gap can manifest feelings of anxiety and uncertainty in people with multiple myeloma, which is counterproductive to having open dialogues with their physician on treatment decisions. That said, patients agreed their physician put them at ease (100%) and provided understandable explanations (96%).

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World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.

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World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. 4our: TV will still be the first choice for DTC marketers – TV is excellent a creating awareness, but the reach and frequency models need adjustment.

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World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

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Sales Pilot Medical Sales Performance

MAY 24, 2023

Here’s the core of it: Medical sales representatives tend to focus on the sale rather than thinking like the doctor, nurse, materials manager, hospital CFO, or any other stakeholder they sell to. For example, imagine approaching a doctor by thinking like a doctor instead of a sales rep. Now, think like a doctor.

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World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

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Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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World of DTC Marketing

AUGUST 13, 2020

It’s also a good time to review processes to ensure they add value to patients and physicians. Is HCP marketing changing? Sure patients are staying away from doctors’ offices now but do we know for sure that trend will last? The other area I see hiring is marketing. The answer to that is yes, and no.

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Healthcare Success

DECEMBER 16, 2024

She explains why integrated marketing is essential for building thought leadership that endures in an ever-changing landscape. She creates compelling narratives using industry expertise to build market authority, guide her companys efforts, and future-proof its marketing approach. So, anyway. But First of all.

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