PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. Today’s doctors don’t trust pharmaceutical sales reps as they once did.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. What will marketers need to do differently? What will be the biggest changes in the point of care marketing space in 2023 and beyond? Matthew Stumm.

Marketing 52

Marketing Physicians Patients Doctors 52

Cesare Ferrari

JULY 22, 2024

One of the challenges in medical sales is disseminating the right messages to the right doctors at the right time. Moreover, due to the limited access to doctors, which is steadily increasing year after year, the task of reaching the customer at the right time is even more demanding. That’s a very good time to pass this message.

Medical sales 52

Medical sales Sales Medical Doctors 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

Pharmaceutical Representative Training

FEBRUARY 4, 2021

Ways Pharma sales reps and MSLs are the same: Truly, the main similarity between both roles is that Pharma reps and MSLs are both field facing teams. So both MSLs and sales reps should be on their “A” game at all times!

Medical science 52

Medical science Pharmaceutical Sales Sales Medical 52

PM360

SEPTEMBER 28, 2022

Pharma reps are especially critical when it comes to product information, with 55% of all U.S. Reps are an especially important source of product info for dermatologists (73%), GPs (63%), gastroenterologists, and orthopedic surgeons (61%). Channel Use in Flux. Life sciences companies’ owned channels remain relevant.

Physicians 109

Physicians Pharma Education Pharma reps 109

Pharmaceutical Representative Training

JUNE 22, 2024

Technological advancements, shifting market dynamics, and updated regulations are leading to significant changes within the pharmaceutical industry. Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

PM360

OCTOBER 22, 2024

This is an achievable reality through strategic use of existing healthcare channels that have been negotiated for pharma access—inside the electronic health record (EHR). Seize the Opportunity In the past, manufacturers wouldn’t dream of launching a new drug without a team of field representatives to market and sell it.

Medical 52

Medical Patients Prescription Doctors 52

Contrarian Sales Techniques

JULY 13, 2024

Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharma rep, as he expertly pulls a stream of tea between two cups. Public or Private: Choosing Your Sales Battleground Navigating the Malaysian healthcare system is like trying to find your way through a pasar malam (night market) on a busy weekend.

Sales 52

Sales Doctors Pharmaceutical Sales Pharma reps 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 3 Sales reps’ meetings with physicians also shifted from 64% in-person prior to the COVID-19 pandemic to 65% virtual during the pandemic. THE CHALLENGE. THE SOLUTION.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. You should be able to analyze market trends, identify opportunities, and develop sales strategies.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

Evolve Your Success

JANUARY 10, 2023

It’s the MedTech versus medical devices, and we have the pharma division. A lot of folks do know pharma sales, pharma reps, Big Pharma, or however you want to describe it, but MedTech is a space that’s very comprehensive. We all know what the markets were doing in 2008. Doctors don’t even want to see them.

Sales 130

Sales Medical sales Consulting Medical 130

Evolve Your Success

MAY 9, 2023

One specific product is still fairly new to the market and extremely disruptive in the space. Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would say it’s equivalent probably to a pharma rep. I had a degree in Business Administration with a minor in Marketing.

Sales 130

Sales Medical Medical sales Retail 130

PM360

DECEMBER 20, 2023

Savvy marketers will focus on eight tactics to capitalize on these trends and meet HCPs where they congregate on social media. AI will also help marketers determine what works and what doesn’t. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7

Media 122

Media Physicians Pharma reps Pharma Rep 122

Contrarian Sales Techniques

NOVEMBER 19, 2024

In 2024, the market is projected to generate approximately US$1.7 In Malaysia, these skills are critical because healthcare providers – whether they’re doctors, pharmacists, or purchasing officers – value trust and long-term relationships over flashy presentations. billion in revenue, with expectations to reach US$2.1

Sales 40

Sales Pharma Interpersonal Skills Sales Strategy 40