World of DTC Marketing

JANUARY 18, 2022

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. Most regulatory and legal people severely restrict the use of social media by DTC and HCP marketers, but social media can be of help. Bombard doctors with promotional messages, and you’re going to lose.

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World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. Patients and doctors are tired, and insurance companies are raising rates after two years of making a surplus because nobody went to the doctor during the pandemic. The result:?

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Pharma Marketing Network

JANUARY 11, 2025

From promoting blockbuster drugs like Humira to leveraging new technologies, pharma marketing executives need actionable strategies to succeed in a rapidly evolving landscape. For marketing campaigns to resonate, they must balance emotional appeal with factual accuracy.

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World of DTC Marketing

JUNE 10, 2021

According to research from HealthLink Dimensions, more than a third of physicians reported using social networks to communicate with their professional peers, and 59% said they see the value in social media and plan to use it as a resource in the future. When using the Internet to reach doctors, numbers don’t matter.

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Healthcare Success

DECEMBER 16, 2024

Collaborating with the right experts and crafting a powerful network of insights can pave the way for lasting brand awareness, credibility, trust, and sustainable growth. She explains why integrated marketing is essential for building thought leadership that endures in an ever-changing landscape. The answer is thought leadership.

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Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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Scott’s Directories

APRIL 10, 2023

Are you a marketer looking to sell your services to doctors in New Brunswick? If so, a list of doctors may just be the tool you need to reach potential clients. In this blog post, we’ll explore some of the top reasons why marketing teams should utilize a list of doctors in New Brunswick to sell their services.

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Scott’s Directories

OCTOBER 21, 2024

A healthy professional network is most important for healthcare businesses to succeed and land. A BC physician directory provides accurate and comprehensive information about doctors, enabling companies to streamline operations, connect with the right professionals, and achieve their objectives.

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World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds.

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World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

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Pharma Marketing Network

NOVEMBER 20, 2024

One of the most effective tools for marketing executives is display advertising. But how can pharma marketers harness its full potential? Let’s dive into the strategies, benefits, and future trends of this powerful marketing tool. Key options include: Google Display Network : Vast reach with advanced targeting.

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Scott’s Directories

AUGUST 13, 2024

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. Comprehensive Access to Medical Professionals The BC Doctors Directory offers a comprehensive list of medical professionals categorized by specialty and location.

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Scott’s Directories

JULY 11, 2024

In Manitoba, the healthcare sector thrives, offering vast market opportunities. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market. Manitoba, with its diverse healthcare landscape, provides a unique market for various medical-related businesses.

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Scott’s Directories

JULY 12, 2024

In Manitoba, the healthcare sector thrives, offering vast market opportunities. This article explores the key aspects of leveraging a list of doctors in Manitoba to tap into this lucrative market. Manitoba, with its diverse healthcare landscape, provides a unique market for various medical-related businesses.

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Scott’s Directories

JANUARY 23, 2025

A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province. Whether for recruitment, marketing, or patient care coordination, leveraging a list of doctors in Nova Scotia ensures precision in decision-making and strengthens healthcare networks.

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Scott’s Directories

JUNE 11, 2024

Navigating the healthcare landscape to connect with doctors can be challenging, especially for busy sales reps. Here, we discuss five top doctor lead generation strategies that will streamline your outreach and help you connect with healthcare professionals effectively. Use keywords related to the medical community in Nova Scotia.

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Pharma Marketing Network

JUNE 12, 2020

So how can pharmaceutical marketers learn from this? If you were marketing a diabetes drug, would you use the same marketing plan in Colorado as you would in Alabama? If you were marketing a diabetes drug, would you use the same marketing plan in Colorado as you would in Alabama? If they are allowed in, great.

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Medical Device Success

JUNE 5, 2017

Key Opinion Leaders (KOLs) can be a very powerful component of the marketing plan for medical device companies of all sizes. In medical device markets, doctors, nurses and sometimes business administrators are our “celebrity” KOLs. They are acting as KOLs. This is not true. You can see a KOL can be very helpful.

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Pharma Marketing Network

NOVEMBER 15, 2024

Digital advertising is no longer just a nice addition; it’s a must-have for every successful pharma marketing strategy. Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks.

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Evolve Your Success

OCTOBER 25, 2022

Social media’s vast reach and strong influence make it a powerful marketing tool today. This time, they discuss digital strategies that could help accelerate your marketing approaches. Capital Equipment To Medtech Marketing With Omar Khateeb Part 2. The high-tech marketers’ bible is Crossing the Chasm by Geoff Moore.

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MedReps

DECEMBER 20, 2022

Medical sales representatives receive a number of marketing materials from their supervisors. The company’s marketing team puts together brochures, packets of information and even batches of free samples or test devices in order to assist the sales reps with their jobs. Use Content Marketing to Call Attention to Your Products.

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Evolve Your Success

OCTOBER 18, 2022

Today, Omar Khateeb talks about his ventures in this area and how it changes the entire approach to MedTech marketing. Capital Equipment To MedTech Marketing With Omar Khateeb Part 1. He has his own company that works with medtech companies to increase branding and marketing. — Watch the episode here.

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Pharmaceutical Representative Training

MARCH 17, 2025

According to a study by MedData Group, 38% of doctors use Instagram and LinkedIn on a weekly basis , and 72% of doctors use Facebook. Every country has its own requirements for compliance, marketing policies, and approval procedures. It can be applied to comprehend patient difficulties and spot chances for clinical intervention.

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Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

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Contrarian Sales Techniques

DECEMBER 3, 2024

With Malaysia’s healthcare industry expanding rapidly, companies are always on the lookout for talented people who can help bring their products to the market. Your job is to help doctors and pharmacists understand the latest treatments, ensuring patients get the best care possible. But it’s not just about the money. Talk to people.

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Pharma Marketing Network

FEBRUARY 19, 2025

Introduction Email marketing remains one of the most powerful tools for pharma brands , helping reach healthcare professionals (HCPs), patients, and stakeholders with tailored messaging. But email marketing campaigns in the pharmaceutical industry come with unique challenges regulatory restrictions, privacy concerns, and engagement barriers.

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Scott’s Directories

MARCH 2, 2022

The first step to building a customer base and gaining loyalty from clients is by choosing the right ways to market your products. The idea may look overwhelming for marketing medical products, and reaching out to a list of doctors in Saskatoon can be a little challenging since they are always busy with their schedules.

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Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). Discover how to navigate this shift from marketing to sales by maintaining frequent practice visits and stepping out of comfort zones. Getting them trained. So what’d I miss Susan.

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Clarify Health

JULY 11, 2024

As health plans seek innovative strategies to enhance their service offerings and improve financial performance, the integration of telemedicine into their networks emerges as a pivotal solution. Optimizing network composition and performance Like any other service or provider, the success of telemedicine must be continuously assessed.

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Pharma Marketing Network

JULY 12, 2023

Talk to your doctor: If you have any questions or concerns about pharmaceutical-sponsored health information, talk to your doctor. The post Assessing the Accuracy of Pharmaceutical-Sponsored Health Information Online appeared first on Pharma Marketing Network.

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PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. That has created a different problem: almost 60% of all doctors now feel that they have been recently spammed with digital messaging by at least one pharma company. Where do we go from here?

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Healthcare Success

JULY 1, 2024

She elaborated, “My doctor helps me with hormone therapy, and I work out five days a week at a boot camp. The good news is that marketing has finally begun to break through the silence on many of our biggest health taboos, including but not limited to topics like mental health, addiction, and sexual issues. She said, “Of course!”

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Clarify Health

JUNE 29, 2023

Clarify Health is leveraging Ideon, the industry’s most accurate and comprehensive provider-network data solution, to improve health plan management, lower costs and promote high-quality healthcare. Health plans can use this intelligence to expedite their decision-making processes for network modeling and optimization.

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Medical Device Success

MAY 22, 2018

Just work with one doctor for 6 months to a year. First , find out from your network in your market what KOLs cost per hour. That is why doctors never write white papers. But you can interview the doctor and write the white paper for him/her. Then all the doctor has to do is review it, edit it and sign off on it.

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Pharma Marketing Network

OCTOBER 24, 2024

New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed.

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Pharma Marketing Network

JANUARY 19, 2022

You want to talk to doctors? Marketing consultant, Kevin Jordan, reminds us that there are ten steps to making a podcast. So, we talked to doctors about talking on ililli during the AAO. If a brand talks at conferences are doctors going to hear it? Their “Talkies” ran between the doctors’ talks. Even Apple.

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