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Marketing to Doctors and Physicians

Healthcare Success

Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. It turns out that marketing to physicians can even be fun and easy when you overcome the obstacles which frustrate most others.

Doctors 55
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Do patients care about accelerated approval drugs?

World of DTC Marketing

Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. Patients trust their doctors, so the accelerated approval process must be modified to increase their trust with physicians and explain to patients precisely what accelerated drug approval means. Do patients care?

Patients 200
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American healthcare is too profitable

World of DTC Marketing

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. (FT.COM) The U.S. We have access to the most cutting-edge treatments.

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AI in pharma: Can it be used in DTC?

World of DTC Marketing

Drug Discovery and Manufacturing: It helps in the initial screening of drug compounds to the predicted success rate based on biological factors. There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. Measuring RNA, DNA quickly.

Pharma 164
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The FDA and Aduhelm: WTF?

World of DTC Marketing

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. neurologists or psychiatrists currently treating about 12,000 Alzheimer’s patients. government.

FDA 218
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The Future of Biosimilars Marketing

PM360

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. healthcare system but we haven’t seen widespread acceptance by doctors and patients. The increased use of biosimilars has the potential to result in significant cost savings for the U.S.

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Use Your Physician Directory to Increase Patient Conversion

LEVO Health

Instead of spending hours on search engines looking for a healthcare provider, consumers now look to drug manufacturers, pharmaceutical companies, and other health-related brands to provide them with resources to make informed decisions. . One way to do this is through a physician directory.