Remove Doctors Remove Management Remove Side effects
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Novo’s obesity drug has serious warnings and barriers to overcome

World of DTC Marketing

Can diabetes patients really stay adherent to a drug for 63 weeks in which 85% of patients report GI side effects and will insurance cover the cost? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting which was reported by 80% of patients according to USA Today.

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Google Ads Management Tips For Pharma Marketing Teams

Pharma Marketing Network

Introduction In the highly regulated world of pharmaceutical marketing , mastering Google Ads management can be a game-changer. This guide covers essential Google Ads management strategies , ensuring your pharma brand gets high visibility, better click-through rates, and a strong return on investment (ROI).

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The fairytale of DTC TV ads

World of DTC Marketing

patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. DTC managers are often surprised by the results. I’m hoping that eventually, DTC managers will understand that they should not sponsor the evening news with the same T.V.

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Is DTC effective?

World of DTC Marketing

The old belief is that patients who are interested in new treatments ask their doctor about them. What are the side effects? ” rather than assuming that they’re running to their doctor to ask for an Rx. Management really wants to know if they can quantify DTC ads against brand objectives.

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The Weight Loss Medication Dilemma: A Physician’s Perspective

PM360

These social figures can shape public perception while overshadowing the complex reality of weight loss management. While influencers have set the bar high in terms of what these medications can accomplish for patients, doctors will have to navigate expectations to bring our patients back to reality.

Medical 105
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Biogen’s Alzheimer’s drug: What’s the price tag on hope?

World of DTC Marketing

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. After the CEO departed the sinking ship, new management pinned all their hopes on the Biogen drug for Alzheimer’s.

FDA 187
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Elements of a great pharma website

World of DTC Marketing

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. In clinical trials, how many people experienced a listed side effect? ” We heard this question from people who usually go online to get updated news about managing chronic health issues.

Pharma 180