Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. The bad news is that only 24% of doctors still prefer to conduct face-to-face sales meetings, the effectiveness of digital interactions has decreased.

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Contrarian Sales Techniques

JULY 11, 2024

Meet Wei Wei isn't your typical high-flying pharma rep. The truth is, Wei used to be that kind of rep. All charm and spiel, pushing expensive branded meds on busy doctors. All charm and spiel, pushing expensive branded meds on busy doctors. Dr. Aisha, a dedicated young doctor, ran the clinic. That was it.

Doctors 52

Doctors Medical Sales Patients 52

PM360

OCTOBER 22, 2024

This is an achievable reality through strategic use of existing healthcare channels that have been negotiated for pharma access—inside the electronic health record (EHR). As a former pharma rep and district manager, I would value any tool that echoed my brand’s message to HCPs.

Medical 52

Medical Patients Prescription Doctors 52

Evolve Your Success

MAY 9, 2023

Joining Samuel Adeyinka for a special conversation, Dena shares how she manages her time efficiently so she can achieve her professional goals while being the best mother in the world. Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would say it’s equivalent probably to a pharma rep.

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Sales Medical Medical sales Retail 130

Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. Or perhaps they’ll be engaging with doctors in virtual reality. For digital engagement, the desktop experience will have more room for insights and reporting right in the user workflow to guide reps to smarter decisions.

CRM 52

CRM Key account management Doctors Pharma reps 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. You must be able to convey complex medical information to healthcare professionals clearly and engagingly.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. THE CHALLENGE. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. Today’s doctors don’t trust pharmaceutical sales reps as they once did.

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Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

Evolve Your Success

JULY 18, 2023

She was a lab manager that wanted to get into medical sales. By electro-anatomical, I mean anatomical, meaning the actual anatomy of the chamber the doctor is in, but it is being built by reading electrograms. I’m guiding the doctor with his catheters while he is manipulating them and advising on where to make lesions.

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Sales Medical sales Medical Healthcare 130

Contrarian Sales Techniques

JULY 13, 2024

Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharma rep, as he expertly pulls a stream of tea between two cups. Wah, you must know who calls the shots," advises Dr. Lee, a pharmacy manager at a large public hospital. "In laughs Sarah, a rookie rep. But in private?

Sales 52

Sales Doctors Pharmaceutical Sales Pharma reps 52

Evolve Your Success

JANUARY 10, 2023

Eric and Samuel also talk about the role of leaders and more valuable insights into building a career and managing a team. It’s the MedTech versus medical devices, and we have the pharma division. We talked about sales sometimes being on an island and even more so when you are managing a territory by yourself.

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PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. When brands create messaging that removes stigmas and empowers patients to ask their doctor about a symptom that leads to a diagnosis, we have succeeded.

Marketing 52

Marketing Physicians Patients Doctors 52