World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Most doctors sign on in the morning and see a snapshot of what’s happening by their specialty. doctors and 45% of all NPS and physician assistants as verified members.

Doctors 286

Doctors Physicians Pharma reps Pharma Rep 286

Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy. Why email marketing to doctors? Text versus branded HTML.

Doctors 100

Doctors Distribution Marketing Media 100

Evolve Your Success

FEBRUARY 5, 2025

His candid insights cover everything from managing non-payment issues to adapting to generational shifts among doctors, providing listeners with actionable strategies for success in the medical sales field.

Sales 130

Sales Medical sales Pharma Medical 130

Sales Pilot Medical Sales Performance

MAY 24, 2023

Here’s the core of it: Medical sales representatives tend to focus on the sale rather than thinking like the doctor, nurse, materials manager, hospital CFO, or any other stakeholder they sell to. For example, imagine approaching a doctor by thinking like a doctor instead of a sales rep. Now, think like a doctor.

Doctors 100

Doctors Medical sales Sales Medical 100

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. While 5% may not sound like much, consider that 8.5 The media also could play a huge part.

Doctors 309

Doctors Physicians Patients Pharma 309

Pharma Marketing Network

MARCH 5, 2025

Introduction In the highly regulated world of pharmaceutical marketing , mastering Google Ads management can be a game-changer. This guide covers essential Google Ads management strategies , ensuring your pharma brand gets high visibility, better click-through rates, and a strong return on investment (ROI).

Management 52

Management Pharma Marketing Prescription 52

World of DTC Marketing

JUNE 10, 2021

Pharma HCP managers must also triage their messages to physicians. Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients. When using the Internet to reach doctors, numbers don’t matter. The post Using the Internet to reach doctors, numbers don’t matter.

Doctors 143

Doctors Physicians Media Pharma 143

PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

Doctors 104

Doctors Patients Education Medical 104

Infuse Medical

DECEMBER 17, 2024

Leading change in these processes is virtual reality (VR), which provides creative ideas for fleet management of medical equipment and operational optimization in healthcare. What is VR Fleet Management in Healthcare? According to data, the worldwide healthcare VR market was worth $3.12 billion in 2023. from USD 4.18 billion in 2032.

Management 130

Management Healthcare Healthcare Training 130

Referral MD

APRIL 7, 2025

What Types of Data Do Healthcare Providers Need to Manage and Why? Its critical to manage this effectively to stay compliant and efficient. How Can Automated Patient Intake Solve Data Management Issues? Digital intake systems improve exposure management and health information privacy. Schedule a demo today.

Healthcare Provider 52

Healthcare Provider Management Healthcare Healthcare 52

PharmaTimes

APRIL 30, 2024

GPT-4 is trained on datasets to offer eye-related advice, diagnosis and management suggestions

Doctors 117

Doctors Training Management 117

MedCity News

OCTOBER 16, 2023

When the data becomes part of one huge data lake, it can be queried and AI algorithms can be built on top of this data to be used in various applications explained Umesh Rustogi, general manager, Microsoft Healthcare Industry Cloud, on Sunday, October 8 in a presentation in Las Vegas to journalists ahead of the formal announcement.

Healthcare 315

Healthcare Healthcare Patients Doctors 315

Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

Doctors 246

Doctors Medical sales Sales Medical 246

World of DTC Marketing

DECEMBER 22, 2020

” An app can help patients manage their chronic conditions but there are a lot of variables. Medication management. But at the same time, 93% of doctors believe mHealth apps can improve patients’ health. 56% of doctors have initiated the use of these tools and 26% of patients have asked about these tools.

Pharma 230

Pharma Doctors Patients Management 230

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

JULY 21, 2022

patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. DTC managers are often surprised by the results. I’m hoping that eventually, DTC managers will understand that they should not sponsor the evening news with the same T.V.

Prescription 266

Prescription Side effects Marketing Pharma 266

Evolve Your Success

SEPTEMBER 26, 2023

Samuel Adeyinka sits down with Samantha Patterson , who shares her journey from being a surgical technologist to becoming a territory manager in spine medical devices. I’m now a territory manager in medical devices. Pain management specialty. Just like in today’s episode. My name is Samantha Patterson.

Management 130

Management Medical sales Sales Medical 130

World of DTC Marketing

JULY 14, 2021

A big part of my services involves explaining, to DTC managers, how people evaluate prescription drugs and where they go to get more information. Within pharma, there is a huge perception that people go to their doctor to ask about a drug they see via a TV spot without doing a lot more research (online).

Pharma 253

Pharma Prescription Recruitment Marketing 253

Referral MD

JANUARY 19, 2024

Patient engagement, referral management, and Customer Relationship Management (CRM) software have become powerful tools to achieve these goals. Referral Management Software: Streamlining Patient Referrals Patient referrals to specialists or other facilities are standard for many healthcare providers.

Management 77

Management Patients CRM Customer Relationship Management 77

Contrarian Sales Techniques

DECEMBER 8, 2024

By 6:30 AM, youre reviewing your schedule over breakfast and checking your WhatsApp messages for updates from doctors, pharmacists, or managers. The Perk: Doctors at private hospitals are often more receptive to new ideas and innovations. You might meet a doctor, pharmacist, or even a fellow sales rep for a quick meal.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

PM360

OCTOBER 25, 2023

However, this elevated status comes with the paramount challenge of data collection and management alongside the emergence of artificial intelligence (AI) and patients’ demand for a seat at the table. Data regulations are increasingly stringent, and managing patient data includes the challenge of ensuring compliance.

Management 105

Management Medical Pharma Pharmaceutical 105

World of DTC Marketing

JUNE 6, 2021

Still study trials show Wegovy is more effective than any other weight loss management drug currently on the market. My guess is Norvo will heavily discount the product via coupons or cards, but ultimately patients working with their doctor will determine if it’s successful. appeared first on World of DTC Marketing.com.

Side effects 318

Side effects Insurance Medical Patients 318

Medgadget

DECEMBER 1, 2022

Bigfoot Biomedical , a medtech company based in California, has developed the Bigfoot Unity System, a diabetes management technology for patients on multiple daily injection therapy. The system uses continuous glucose monitoring data and doctor recommendations to provide insulin dose recommendations, helping patients to avoid uncertainty.

Management 98

Management Patients Doctors Healthcare 98

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. The weight management services should be mandatory as obese employees are liable to cost companies and insurers more.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. ” rather than assuming that they’re running to their doctor to ask for an Rx. Management really wants to know if they can quantify DTC ads against brand objectives. Today it’s a multichannel approach.

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

FEBRUARY 3, 2022

Agencies should persuade clients to use their DTC budgets to reach their target market better, whether in the doctor’s office or online. Sometimes upper management needs to be educated on why TV may not be a great choice or why you’re allocating a lot of your budget to website upgrades.

Pharma 247

Pharma Education Marketing Doctors 247

World of DTC Marketing

OCTOBER 4, 2021

Yesterday 60 Minutes aired a segment from a former Facebook Product Manager who said that Facebook was aware of misinformation but chose to leave it in their algorithms because it led to more engagement. Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product.

Media 224

Media Healthcare Healthcare Marketing 224

Contrarian Sales Techniques

NOVEMBER 21, 2024

Similarly, oncology drug programs often provide free cycles of treatment to help patients manage costs while maintaining access to critical care. Initially, the doctors were skeptical about the program’s sustainability – and rightly so. Many such initiatives had come and gone, leaving patients and healthcare providers disappointed.

Sales 52

Sales Pharma Medical Pharma sales reps 52

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

Marketing 155

Marketing Doctors Physicians Prescription 155

New to Medical Device Sales

JANUARY 17, 2022

You should also network with everyone: associate sales rep (most likely what you would be coming in as), Full Line Sales Rep/Territory Manager, District/Regional Manager (this is the hiring manager). just like you have to follow up with doctors once you break in). LinkedIn is where you do this.

Medical sales 147

Medical sales Sales Medical Networking 147

Contrarian Sales Techniques

DECEMBER 9, 2024

Why It Matters: Doctors and healthcare providers are busy. EQ is the ability to understand and manage your own emotions while empathizing with others. For instance, if a doctor seems distracted, a quick Is this a good time, or should I come back later? Without strong time management skills, its easy to fall behind.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). It was like, can we go out and just talk to primary care doctors? I know they know all the doctors all of that. Go order pizza for the doctor's office. I'm going to guess.

Physicians 59

Physicians Doctors Sales Marketing 59

World of DTC Marketing

JANUARY 14, 2021

Today’s pharma digital marketers understand the challenges of implementing digital marketing within the organization and can convince senior managers that digital marketing can greatly impact ROI. The sales rep talked to an Oncologist about the company’s new drug when the doctor wanted to ask some specific product questions.

Marketing 180

Marketing Pharma Sales Management 180

Evolve Your Success

FEBRUARY 26, 2025

Andy was a Senior Vice President at Siemens Healthineers, Global VP of Sales at Roper Technologies, and General Manager Canada & Latin America at Abbott Vascular. 11:55 That changed into a big change management effort I worked on when Johnson Johnson tried to buy Guidant Corporation back in like 2002. That didn’t work.

Medical sales reps 130

Medical sales reps Medical sales Sales Medical 130

World of DTC Marketing

FEBRUARY 24, 2022

3hree: They believe people see a TV ad for a pharma product and ask their doctor for it. 4our : It looks great on a resume and makes the DTC manager feel important within the company. 1ne: They’re inexperienced. 2wo: Their agency is making money by suggesting they keep running the spots.

Pharma 210

Pharma Leads Marketing Doctors 210

Medical Device Success

JUNE 26, 2022

The motivation for this episode came to me as I read a post in a medically oriented private Facebook group where a doctor very professionally took a MedTech company to task for poor service. The billion-dollar companies have reputation management covered. The billion-dollar companies have reputation management covered.

Media 130

Media Doctors Medical Management 130

World of DTC Marketing

MAY 13, 2021

You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. Physicians value useful content from pharma that helps them do their jobs and manage care better, such as quality scientific information, patient education and diagnosis tools. This is a really thorny issue.

Physicians 173

Physicians Marketing Drug Sample Pharma 173