World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. 2wo: To ignore telehealth is a huge error.

Marketing 271

Marketing Media Medical Prescription 271

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. The magazine Momentum has more than 1 million people with MS, families, caregivers. It’s not. Then there is email marketing.

Prescription 164

Prescription Marketing Pharma Medical 164

World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. Medical magazines and journals still rate very high in brand recall and ket messaging. But there are also warnings.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Referral MD

OCTOBER 23, 2024

Why a patient’s health insurance company gets the final say on treatment when the doctor has made a decision is a good question. Cost control One of the reasons a doctor has to send an authorization request is so the insurance company can assess whether: a) The procedure is necessary. .’ Why does prior authorization exist?

Healthcare 104

Healthcare Healthcare Insurance Healthcare Provider 104

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. But it is not a simple answer. Vincent Keunen.

Prescription 105

Prescription Medical Patients Side effects 105