Doctors Magazine Prescription 
World of DTC Marketing
JULY 21, 2022
Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.
World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions.
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World of DTC Marketing
JANUARY 4, 2021
KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. 2wo: To ignore telehealth is a huge error.
Referral MD
OCTOBER 23, 2024
Why a patient’s health insurance company gets the final say on treatment when the doctor has made a decision is a good question. Cost control One of the reasons a doctor has to send an authorization request is so the insurance company can assess whether: a) The procedure is necessary. .’ Why does prior authorization exist?
World of DTC Marketing
FEBRUARY 28, 2022
Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. The magazine Momentum has more than 1 million people with MS, families, caregivers. It’s not. Then there is email marketing.
World of DTC Marketing
MAY 13, 2021
One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. Medical magazines and journals still rate very high in brand recall and ket messaging. But there are also warnings.
Pharma Marketing Network
MARCH 25, 2023
This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. “Direct-to-Consumer Advertising of Prescription Drugs.” “The Impact of Direct-to-Consumer Advertising on Prescription Drug Spending.”
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