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Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

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The fairytale of DTC TV ads

World of DTC Marketing

A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online. It’s not more T.V.

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The doctors have spoken: what physicians need from pharma comms in the post-pandemic world

pharmaphorum

Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.

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How Digital Patient Intake is Revolutionizing Healthcare

Referral MD

And 84% of patients say that waiting times affect their experience at a doctors office. From reducing paperwork headaches to ensuring doctors have accurate, up-to-date patient data, they quietly transform how physicians deliver care. After all, they represent just one part of the patient admissions and onboarding process.

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Prior Authorization: Why It’s Essential in Healthcare

Referral MD

A patient’s physician or healthcare provider can decide what treatment the patient needs. Why a patient’s health insurance company gets the final say on treatment when the doctor has made a decision is a good question. What is prior authorization? ’ Why does prior authorization exist?

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The rise of the healthcare influencer

pharmaphorum

Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. Physician influencers. According to WHPRMS, almost 60% of doctors use social media for professional use to explore medical information.

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Surviving Cancer And Making An Impact To Cancer Patients’ Lives With Rob Ciaramitaro

Evolve Your Success

Is it doctors, more hospital staff, or clinic founders? It is primary care physicians who are looking into the general population to help determine if there’s disease there. They developed a model that was meant to be a competitor to all of the school magazines that sold advertising space. Do you have a team? They’re cool.

Patients 162