Doctors Magazine Physicians 
World of DTC Marketing
MAY 13, 2021
QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.
World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.
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World of DTC Marketing
JULY 21, 2022
A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online. It’s not more T.V.
pharmaphorum
OCTOBER 11, 2022
Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.
Referral MD
OCTOBER 23, 2024
A patient’s physician or healthcare provider can decide what treatment the patient needs. Why a patient’s health insurance company gets the final say on treatment when the doctor has made a decision is a good question. What is prior authorization? ’ Why does prior authorization exist?
pharmaphorum
DECEMBER 19, 2022
Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. Physician influencers. According to WHPRMS, almost 60% of doctors use social media for professional use to explore medical information.
Healthcare Success
MAY 9, 2022
The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . business cards, magazines, newspapers). Physicians bios. We know that today’s healthcare consumers want instant and accessible services. .
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