World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.
World of DTC Marketing
JANUARY 4, 2021
Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. A magazine called MS Connect from the MS society is a goldmine of information on how to live and fight MS. Become the “go-to” health site for new health information on the condition in which you compete.
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World of DTC Marketing
APRIL 23, 2021
I’m not much for pharma trade magazine awards. Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx. Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients.
World of DTC Marketing
JULY 21, 2022
A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ads; instead, it’s pivoting their efforts away from directly attracting consumers to working closely with doctors since docs hold the key to consumer adoption. .” Ninety-two percent of U.S. It’s not more T.V.
World of DTC Marketing
NOVEMBER 9, 2020
Enter Wego health who says “influencers are most likely to turn to groups on Facebook, Instagram and Twitter as their first source for health information, followed by health websites such as WebMD, patient advocacy organization portals, their doctor, patient blogs and YouTube.
Medical Device Success
MARCH 3, 2018
First, if you have developed a medical device technology you must have one or two doctor friends that have given you feedback and encouraged your work. Second, look at the editorial boards of the medical specialty magazines. These kinds of doctors could be perfect. Call their office and leave a message for the doctor.
World of DTC Marketing
MAY 13, 2021
Medical magazines and journals still rate very high in brand recall and ket messaging. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. I hear now that pharma companies are mostly mute when it comes to what doctors have gone through in the last few years.
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