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The immediate future of DTC

World of DTC Marketing

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296
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10 things DTC marketers should focus on in 2021

World of DTC Marketing

Yes, the telehealth numbers are high, but they will level off when people feel safe to go back to their doctor. A magazine called MS Connect from the MS society is a goldmine of information on how to live and fight MS. Become the “go-to” health site for new health information on the condition in which you compete.

Marketing 271
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Congratulations Manny Award winners

World of DTC Marketing

I’m not much for pharma trade magazine awards. Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx. Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients.

Doctors 188
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The fairytale of DTC TV ads

World of DTC Marketing

A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ads; instead, it’s pivoting their efforts away from directly attracting consumers to working closely with doctors since docs hold the key to consumer adoption. .” Ninety-two percent of U.S. It’s not more T.V.

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Wego health’s self-serving survey

World of DTC Marketing

Enter Wego health who says “influencers are most likely to turn to groups on Facebook, Instagram and Twitter as their first source for health information, followed by health websites such as WebMD, patient advocacy organization portals, their doctor, patient blogs and YouTube.

Media 180
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How To Find Key Opinion Leaders (KOL) to Support Your Technology

Medical Device Success

First, if you have developed a medical device technology you must have one or two doctor friends that have given you feedback and encouraged your work. Second, look at the editorial boards of the medical specialty magazines. These kinds of doctors could be perfect. Call their office and leave a message for the doctor.

Doctors 100
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Marketing to physicians

World of DTC Marketing

Medical magazines and journals still rate very high in brand recall and ket messaging. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. I hear now that pharma companies are mostly mute when it comes to what doctors have gone through in the last few years.