pharmaphorum
OCTOBER 11, 2022
Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.
World of DTC Marketing
APRIL 23, 2021
I’m not much for pharma trade magazine awards. Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx. Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Medical Device Success
MARCH 3, 2018
First, if you have developed a medical device technology you must have one or two doctor friends that have given you feedback and encouraged your work. Second, look at the editorial boards of the medical specialty magazines. These kinds of doctors could be perfect. Call their office and leave a message for the doctor.
World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.
World of DTC Marketing
NOVEMBER 9, 2020
Enter Wego health who says “influencers are most likely to turn to groups on Facebook, Instagram and Twitter as their first source for health information, followed by health websites such as WebMD, patient advocacy organization portals, their doctor, patient blogs and YouTube.
Referral MD
OCTOBER 23, 2024
Why a patient’s health insurance company gets the final say on treatment when the doctor has made a decision is a good question. Cost control One of the reasons a doctor has to send an authorization request is so the insurance company can assess whether: a) The procedure is necessary. .’ Why does prior authorization exist?
World of DTC Marketing
JULY 21, 2022
A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ads; instead, it’s pivoting their efforts away from directly attracting consumers to working closely with doctors since docs hold the key to consumer adoption. .” Ninety-two percent of U.S. It’s not more T.V.
Expert insights. Personalized for you.
52 
Let's personalize your content