World of DTC Marketing

OCTOBER 11, 2021

First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. 8ight : Don’t underestimate the power of DTC in doctors’ offices but test messages before implementation.

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Side effects Media Doctors Patients 219

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. ads; instead, it’s pivoting their efforts away from directly attracting consumers to working closely with doctors since docs hold the key to consumer adoption. It’s not more T.V. Running T.V.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

SEPTEMBER 29, 2021

These and other chronic diseases are the leading causes of death and disability in America, and they are also a top driver of health care costs. But what we most often overlook is the effect of chronic health conditions on the quality of life leading to depression and suicide. Paul used to be an energetic and vibrant guy.

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Patients Side effects Doctors Healthcare 199

World of DTC Marketing

JANUARY 18, 2022

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx.

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Media Pharma Side effects Physicians 238

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What people seem to be interested in are drug side effects vs. efficacy.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

AUGUST 10, 2022

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone.

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Marketing Media Side effects Pharma 252

World of DTC Marketing

FEBRUARY 22, 2021

This has abuse potential written all over it and could lead to more dangerous health problems. I can see patients asking their doctor for this medication to combat fatigue that we all experience at some time. First, the problem of sleep apnea. Americans average 6.8 hours of sleep a night, and 40% of Americans get six hours or less.

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Pharma Doctors Side effects Prescription 181

World of DTC Marketing

JANUARY 13, 2022

2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. While reports of pharma spending more on digital begin to circulate, TV is still the number one channel. So, where is the disconnect?

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Pharma Side effects Prescription Doctors 217

World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Too many doctors, the data was still questionable.

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FDA Side effects Patients Doctors 187

World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. 5ive: In-Office info DTC – If your agency can develop a compelling story that captures patients’ attention who are bored waiting to see their doctor in-office works.

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Marketing Side effects Prescription Media 154

Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. What if there were unseen side effects? The evidence was clear: the generic was just as effective, with a side effect profile virtually identical to the brand name. What if the generic wasn't as well-absorbed? You're a lifesaver!"

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Doctors Side effects Medical Patients 52

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. Today, patient marketing is no longer a one-way street.

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Marketing Patients Pharma Media 52

World of DTC Marketing

MARCH 19, 2021

There are many reasons why people don’t take their medications, including cost and medication side effects but that’s only part of the picture. 90 million people — have difficulty understanding what their doctor tells them about why they are sick and how to take the medications they are given.

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Healthcare Healthcare Side effects Medical 143

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Include safety disclaimers For branded drug ads, always mention risks and side effects. Incorporate high-intent CTAs Use phrases like Learn More, Find a Doctor, or Request a Sample instead of Buy Now.

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Management Pharma Marketing Prescription 52

Pharma Marketing Network

JANUARY 11, 2025

For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results.

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Pharmaceutical Marketing Pharma Healthcare Provider 52

pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. Patients afflicted with psoriasis have a malfunctioning immune system that mistakenly attacks the body by overproducing skin cells, which leads to a build-up of scaly plaques. Side effects, front and centre.

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Side effects Food and Drug Administration Patients Management 98

Contrarian Sales Techniques

OCTOBER 19, 2023

Whether you're a hospital administrator crunching numbers, a doctor ensuring the best patient outcomes, or a patient seeking the best care, "value" can look quite different. Doctors: Clinical Outcomes and Patient Care On the other side of the spectrum, doctors view value through a clinical lens.

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Doctors Medical Patients Healthcare 52

Referral MD

FEBRUARY 28, 2025

Once prescribed the medication, you can include questions about weight loss and side effects to assess progress and make necessary adjustments. And 84% of patients say that waiting times affect their experience at a doctors office. After all, they represent just one part of the patient admissions and onboarding process.

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Healthcare Healthcare Patients Electronics 52

European Pharmaceutical Review

SEPTEMBER 20, 2022

This interchangeability refers to the fact that a reference medicine can be substituted by a biosimilar, without risk, side effects or outcomes different to the original drug. Clinically, it is common practice for doctors to rotate patients between different biologics. New regulatory guidance could lead to UK biosimilar boom.

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Medicine Side effects Safety Doctors 98

PM360

MAY 25, 2023

Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” And it’s not just healthcare providers who benefit; patients will no longer rely solely on doctors for medication-related queries. Integrating AI tools with communication between parties can lead to better results when used correctly.

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Marketing Pharma Healthcare Provider Healthcare 98

PM360

MAY 25, 2023

They’re wonderful medications, blockbuster sales, but real side effects. Another side effect that tends to be related to weight gain is the metabolic syndrome, which increases your risk for cardiac events and that increases your risk for sudden death and heart attacks. Do they have any side effects associated with them?

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Side effects Medical Patients Networking 95

pharmaphorum

AUGUST 11, 2022

Some people are hyper-metabolisers, meaning a drug may move too fast through their system and not deliver the intended therapeutic effect; while others may metabolise a drug too slowly, triggering an adverse side effect or overdose.

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Side effects Medical Prescription Patients 98

European Pharmaceutical Review

OCTOBER 19, 2023

Can you share an update on the clinical trial for your lead candidate? One aspect that is extremely promising about radiopharmaceutical therapeutics is that they do not give a patient the side effects that are commonly experienced with chemotherapy. Barrett at the Center for Gamma Ray Imaging.

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Food and Drug Administration Manufacturing Side effects Doctors 105

PM360

MAY 21, 2024

Doctor finder tools, for example, can help patients find care faster based on their unique needs, including location and insurance coverage. From there, doctors can discuss symptoms and explore testing options that can lead to a faster diagnosis.

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Patients Prescription Side effects Doctors 52

Celeritas

SEPTEMBER 5, 2022

It damages the kidneys, the liver and the nervous system which leads to the weakening of the body. Without treatment, it can lead to meningitis, respiratory failure, and tragically, even death. Anemia is another side effect of leptospirosis because red blood cells begin to decrease in number. which is similar to jaundice.

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Side effects Consulting Medicine Leads 98

Pharmaceutical Technology

MAY 25, 2023

Lower levels of medication adherence are associated with increased rates of hospital admissions and can lead to poorer health outcomes and increased health system costs. Additionally, it is vital for doctors to routinely review patients’ medications to ensure that they are on the right treatment plan to meet their medical needs.

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Medicine Side effects Healthcare Provider Medical 52

pharmaphorum

OCTOBER 6, 2022

Not only does the appearance of a common symptom – such as a fever, for example – lead to potential misdiagnoses, but it can also lead to clinicians choosing ineffective therapies that treat symptoms, rather than the true cause of a disease. Tinker, tailor, soldier, therapy. About the author.

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Side effects Leads Doctors Training 98

LEVO Health

OCTOBER 9, 2023

Point-of-care advertising can play a role in this by ensuring that physicians have the latest information on medications, potential side effects, and best practices, which they can then relay to their patients.

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Healthcare Healthcare Physicians Consulting 98

Pharmaceutical Technology

NOVEMBER 1, 2022

Israel, another leading adopter, has a thriving EHR technology industry that is adapting to the country’s widespread use of Big Data from its country’s healthcare systems. intervention) was the “cause” of an effect. These studies are often done to understand the side effects of different therapies.

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Electronics Prescription Healthcare Healthcare 111

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The other therapy Mitsubishi Tanabe Pharma’s Radicava is only effective in the early stages of ALS.

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FDA Food and Drug Administration Physicians Side effects 98

Healthcare Success

OCTOBER 17, 2024

Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. Lee Aase: And our, and this is in in collaboration with a high school classmate of mine who's a primary care, doctor.

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Healthcare Healthcare Patients Insurance 109

Contrarian Sales Techniques

MAY 16, 2024

"It's been shown to be highly effective in clinical trials and offers a significant improvement over current treatments." Doctor, if you don't mind me asking, what are some of the challenges you're currently facing with your patients on chronic pain management?" Dr. Stevens nodded, but I could tell his attention was divided.

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Pharmaceutical Sales Sales Pharmaceutical Side effects 52

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. What pages on your site do they engage with?

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Marketing Pharma Side effects Training 52

Silver Line CRM

NOVEMBER 11, 2020

There’s a lot of talk in pharma about creating the desired customer experience, and mapping that out with what interactions make up a customer journey, like doctor-patient conversations. You’re competing with: Doctors and hospitals, who want to make sure patients are healing . Another is managing side effects.

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Marketing Pharmaceutical Side effects Insurance 52

pharmaphorum

JANUARY 13, 2023

The new draft guidance introduces some flexibility into the assessments that doctors currently use to decide whether a statin should be prescribed, based on new data reinforcing the safety of the widely-used drug class, which are known to reduce the risk of cardiovascular disease when used for primary prevention.

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Side effects Patients Doctors Medical 52

Evolve Your Success

FEBRUARY 13, 2024

Is it doctors, more hospital staff, or clinic founders? About 10 to 12 days after I had that doctor’s appointment, I was being consumed by anxiety. Since I had been at the doctor, I had lost 22 pounds in those 10 to 12 days. We went to an Italian restaurant after that doctor’s appointment. Do you have a team?

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Patients Sales Medical sales Doctors 162