Remove Doctors Remove Leads Remove Retail
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The biggest challenge for healthcare

World of DTC Marketing

Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. As Pete’s movements became more restricted, he began to gain weight, leading to diabetes. All Pete’s doctors did was treat his condition.

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Obesity: Is killing us all

World of DTC Marketing

A New York Times article said, “Poor diet is the leading cause of mortality in the U.S.” If doctors, obesity researchers, and health journalists would honestly but respectfully communicate the risks of obesity to the public, which they increasingly refuse to do , Maher wouldn’t have any material.

Food 48
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4 Ways to Meet the Needs of an Increasing Health-conscious Audience

PM360

Consider the SmartLabel Digital Transparency Initiative, which was created by the Grocery Manufacturers Association and the Food Industry Association under the manufacturing companies’ and retailers’ parity-based entity called the Trading Partner Alliance in 2016. Understand the Changing Retail Strategy Landscape.

Retail 97
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Steps to building a more patient-centric industry

pharmaphorum

If sponsors can partner with patient-advocacy groups to inform design, recruitment, follow-up, and even data collection (particularly for patient-reported outcomes), it will help to keep patients engaged longer and potentially derive higher quality data sets that can lead to better patient outcomes over the long run.

Patients 111
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New Strategies for the Now Everywhere Point of Care

PM360

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. They can also seek care at retail health clinics associated with their local pharmacy, sign up for subscription/membership-based care such as One Medical, or download care-based apps like BetterHelp or Talkspace.

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Use Your Physician Directory to Increase Patient Conversion

LEVO Health

Having a comprehensive and accessible directory on your website may give your potential patients the retail experience they crave and help boost conversions in the digital age. Research shows patients rely on online resources nearly 2x more than doctor referrals when selecting a new healthcare provider.

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14 Ways to Reduce Long Patient Wait Times

Healthcare Success

According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. This retail mindset means patients aren’t willing to put up with inefficiencies like long patient wait times at the doctor’s office. In other words, only 26.1% of physicians remain in private practice.