World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. Approximately 3-7% of men and 2-5% of women have sleep apnea.

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Scott’s Directories

JULY 17, 2024

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

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World of DTC Marketing

JULY 14, 2021

A big part of my services involves explaining, to DTC managers, how people evaluate prescription drugs and where they go to get more information. Within pharma, there is a huge perception that people go to their doctor to ask about a drug they see via a TV spot without doing a lot more research (online). Content strategy?

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World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. 2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. (Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 So, where is the disconnect?

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World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

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World of DTC Marketing

JANUARY 18, 2022

According to the CDC, prescription drug use increases with age, from 18.0% It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx. Bombard doctors with promotional messages, and you’re going to lose. of children under age 12 to 85.0% of adults aged 60 and over.

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World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise.

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World of DTC Marketing

APRIL 12, 2022

Many medical professionals, consumer advocates, and academics say that quality and access to care are declining as the industry consolidates and closes smaller practices in poor or rural areas, pushes doctors to increase volumes of patients seen, and encourages more expensive diagnostic tests and the use of less costly equipment.

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World of DTC Marketing

AUGUST 4, 2021

Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study. Their doctor was a distant second. TV spots are the number one way people learn about new pharma products. Last year was an excellent year for our consulting group.

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Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Challenges of Google Ads for Pharma Unlike e-commerce or SaaS brands , pharma advertising on Google faces several restrictions : No direct promotion of prescription drugs without certification.

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pharmaphorum

SEPTEMBER 5, 2022

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suppose I want to go and buy some Oxycodone, Adderall, or any other prescription painkiller.

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World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. There is a path between awareness and asking for/receiving an Rx. It’s not.

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World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content.

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The new initiative, Care Studio, aims at doctors rather than patients. Google is also giving health records another whirl.

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Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. Dr. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story. The New Philosophy From that day on, Dr. Reyes became a leading advocate for generics in Harmony Springs. Reyes, I can't believe how much I'm saving on medication!

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PM360

SEPTEMBER 28, 2022

The rising prevalence of type 2 diabetes has attracted the attention of many major drugmakers in recent decades, leading to innovations such as novel insulins and easier-to-use glucagon injections. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

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World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4

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World of DTC Marketing

MAY 30, 2021

” Now consider this; most patients still have to call their doctors to get them to send medical records to each other, and there isn’t one place online where patients can view ALL their medical records. The problem is that VC sees opportunities that don’t necessarily align with patients’ needs.

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Contrarian Sales Techniques

NOVEMBER 20, 2024

It’s not just about selling products – it’s about shaping how doctors prescribe, ensuring patients have access to affordable, effective treatments. Why Medical Reps Are Vital in These Regions Doctors in underserved areas often face challenges like limited access to the latest medical updates or a narrow range of medications in their stock.

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World of DTC Marketing

APRIL 5, 2022

Today’s drug launches should be measured as steps that lead to your brand objective. Patients and doctors are too bright and do a LOT of research before starting ANY new medication. Using a vendor that has a broad reach and can guarantee specific metrics is a must. Trying to get there with one huge splash will cut it anymore.

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Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Partnering with doctors, pharmacists, and patient advocates can help spread awareness through trusted voices. In the U.S.,

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Sales Pilot Medical Sales Performance

JUNE 27, 2023

Step-up Your Game From Sales Cliché To Doctor Whisperer Doctors and other HCPs have to deal with medical sales representatives who seem to have an uncanny ability to ask the most ridiculous or even stupid questions. Instead, ask questions that show you genuinely understand a doctor’s challenges and needs.

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World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. That’s the opinion that is leading to a resurgence of COVID cases in the U.S.

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World of DTC Marketing

OCTOBER 26, 2021

LEAD-IN: “What is the reason to believe?” To their doctors for problems, follow-ups, and treatments because of the pandemic. ” It seems like a simple question, doesn’t it yet? I’ve noticed a trend that’s been emerging in the last couple of years. First, people have been putting off going.

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Pharma Pathway

OCTOBER 20, 2022

is one of the leading API & Formulations manufacturing and marketing pharmaceutical Company. Role & Responsibility: Demonstrate or present and promote products to healthcare professionals like doctors and pharmacists. Prescription generation. Job Description. Alembic Pharmaceuticals Ltd. Age: Up to 24 years.

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Referral MD

APRIL 7, 2025

Errors and slow processes can lead to issues with data accuracy and security. It can also lead to compliance issues. Data breaches harm your reputation and lead to a loss of patient trust. Better Data Accuracy and Completeness Intake errors can lead to non-compliance, misdiagnosis, and incorrect treatment. Heres how: 1.

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Pharma Pathway

OCTOBER 7, 2022

is one of the leading API & Formulations manufacturing and marketing pharmaceutical Company. Role & Responsibility: Demonstrate or present and promote products to healthcare professionals like doctors and pharmacists. Prescription generation. Job Description. Alembic Pharmaceuticals Ltd. Pharmacy/ B.Pharmacy/ MBA.

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PM360

MAY 21, 2024

Doctor finder tools, for example, can help patients find care faster based on their unique needs, including location and insurance coverage. From there, doctors can discuss symptoms and explore testing options that can lead to a faster diagnosis.

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Pharma Marketing Network

APRIL 10, 2025

Download Patient Brochure or Find a Doctor Near You) should align with user intent and stage in the funnel. Continuous optimization leads to higher Quality Scores, lower cost-per-click, and better ROI. While conversion goals varyranging from awareness to actionoptimizing for performance is critical. Clear calls to action (e.g.,

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PM360

APRIL 7, 2023

That’s not to say they are no longer seeing their doctors. Humanize Your Messaging In point of care, meet the patient where they are—in that moment with their doctor. Doctors may say take this home, refrigerate, then inject…what?! In fact, in a July 2022 survey of 1,004 adults in the U.S.

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Clarify Health

MARCH 20, 2023

Medication cost transparency as a means for more cost-conscious prescribing One potential benefit of medication cost transparency is that it can lead to more cost-conscious prescribing by providers. A study published in Health Affairs found that providing patients with cost information about their medications resulted in a 9.4%

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Contrarian Sales Techniques

OCTOBER 7, 2024

In this story, a prickly conversation with a skeptical doctor turns into a learning moment for everyone involved. This short story digs into the human element behind the sales goals , showing that the best results come when we focus on the people behind the prescriptions. Redemption never felt so good! Sometimes, the underdog wins!

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PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. OTC Creative Insights: Nervive , Relaxium Spots Lead in Searches Generated. First Half Learnings Lead to Strategy Improvements. Brand / Creative. Impressions.

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pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. The best way to do that is to target specific sub-populations, which will serve as a natural lead into personalised medicine becoming more mainstream. billion in the United States alone.

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Storyvine

OCTOBER 1, 2022

Another Sales Associate put it this way, “Since I started using Storyvine videos in my sales outreach, I’m now getting appointments with prescribers who I’ve never had success with and it's not just appointments, it’s new prescriptions as well. Mike Ostrow – HCP Promotion Lead, US Solid Tumors. WORKING WITH STORYVINE.

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Contrarian Sales Techniques

APRIL 19, 2022

As representatives, they sell company's products, including medicines, prescription drugs, and medical equipment, to a variety of customers, including hospitals, doctor's offices, pharmacies, hospitals, and other medical facilities. They are medical agents (i.e., They are medical agents (i.e.,

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