World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Higher numeracy was associated with better gist and verbatim recall.”

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. Approximately 3-7% of men and 2-5% of women have sleep apnea.

Pharma 181

Pharma Doctors Side effects Prescription 181

Scott’s Directories

JULY 17, 2024

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

Prescription 52

Prescription Marketing Pharmaceutical Doctors 52

World of DTC Marketing

JULY 14, 2021

A big part of my services involves explaining, to DTC managers, how people evaluate prescription drugs and where they go to get more information. Within pharma, there is a huge perception that people go to their doctor to ask about a drug they see via a TV spot without doing a lot more research (online). Content strategy?

Pharma 253

Pharma Prescription Recruitment Marketing 253

World of DTC Marketing

SEPTEMBER 29, 2021

These and other chronic diseases are the leading causes of death and disability in America, and they are also a top driver of health care costs. But what we most often overlook is the effect of chronic health conditions on the quality of life leading to depression and suicide. Paul used to be an energetic and vibrant guy.

Patients 199

Patients Side effects Doctors Healthcare 199

World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. 2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. (Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 So, where is the disconnect?

Pharma 217

Pharma Side effects Prescription Doctors 217

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . Prescription refills. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes. Patient verification. Drug information . Elderly care.

Leads 109

Leads Patients Healthcare Provider Healthcare 109

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

JANUARY 18, 2022

According to the CDC, prescription drug use increases with age, from 18.0% It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx. Bombard doctors with promotional messages, and you’re going to lose. of children under age 12 to 85.0% of adults aged 60 and over.

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? However, the public is aware that they may need prescription drugs to manage chronic health conditions. Even patients will still line up if a prescription drug shows promise. Even patients will still line up if a prescription drug shows promise. Physician trust in the U.S.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise.

Marketing 154

Marketing Side effects Prescription Media 154

World of DTC Marketing

AUGUST 4, 2021

Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study. Their doctor was a distant second. TV spots are the number one way people learn about new pharma products. Last year was an excellent year for our consulting group.

Side effects 279

Side effects Marketing Insurance Pharma 279

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: HCPs looking for drug samples, whitepapers, or medical education can be driven to tailored landing pages. Challenges of Google Ads for Pharma Unlike e-commerce or SaaS brands , pharma advertising on Google faces several restrictions : No direct promotion of prescription drugs without certification.

Management 52

Management Pharma Marketing Prescription 52

pharmaphorum

SEPTEMBER 5, 2022

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suppose I want to go and buy some Oxycodone, Adderall, or any other prescription painkiller.

Prescription 138

Prescription Sales Distribution Doctors 138

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. There is a path between awareness and asking for/receiving an Rx. It’s not.

Prescription 164

Prescription Marketing Pharma Medical 164

World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 59

Doctors Physicians Marketing Prospecting 59

World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The new initiative, Care Studio, aims at doctors rather than patients. Google is also giving health records another whirl.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. Dr. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story. The New Philosophy From that day on, Dr. Reyes became a leading advocate for generics in Harmony Springs. Reyes, I can't believe how much I'm saving on medication!

Doctors 52

Doctors Side effects Medical Patients 52

Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Partnering with doctors, pharmacists, and patient advocates can help spread awareness through trusted voices. In the U.S.,

Pharma 59

Pharma Physicians Education Media 59

PM360

SEPTEMBER 28, 2022

The rising prevalence of type 2 diabetes has attracted the attention of many major drugmakers in recent decades, leading to innovations such as novel insulins and easier-to-use glucagon injections. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

Marketing 98

Marketing Patients Pharma Doctors 98

World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. Recently, the opioid epidemic and high charges for both new and old medicines have further alienated the public. In fact, Richard Gonzalez, C.E.O.

Pharma 186

Pharma Competition Prescription Sales 186

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4

Side effects 194

Side effects Patients Insurance Doctors 194

World of DTC Marketing

MAY 30, 2021

” Now consider this; most patients still have to call their doctors to get them to send medical records to each other, and there isn’t one place online where patients can view ALL their medical records. The problem is that VC sees opportunities that don’t necessarily align with patients’ needs.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

Contrarian Sales Techniques

NOVEMBER 20, 2024

It’s not just about selling products – it’s about shaping how doctors prescribe, ensuring patients have access to affordable, effective treatments. Why Medical Reps Are Vital in These Regions Doctors in underserved areas often face challenges like limited access to the latest medical updates or a narrow range of medications in their stock.

Prescription 52

Prescription Medical Doctors Sales 52

World of DTC Marketing

APRIL 5, 2022

Today’s drug launches should be measured as steps that lead to your brand objective. Patients and doctors are too bright and do a LOT of research before starting ANY new medication. Using a vendor that has a broad reach and can guarantee specific metrics is a must. Trying to get there with one huge splash will cut it anymore.

Pharma 196

Pharma Marketing Doctors Physicians 196

Sales Pilot Medical Sales Performance

JUNE 27, 2023

Step-up Your Game From Sales Cliché To Doctor Whisperer Doctors and other HCPs have to deal with medical sales representatives who seem to have an uncanny ability to ask the most ridiculous or even stupid questions. Instead, ask questions that show you genuinely understand a doctor’s challenges and needs.

Medical 100

Medical Sales pitches Doctors Medical sales 100

Healthcare Success

MARCH 17, 2025

Or simply write you a prescription for a powerful broad-section antibiotic logic being, let's just kill everything that may be potentially causing this patient's symptoms. So many times, the prescription is not needed, and even when one is now written, it's just not going to work. It leads to patients having symptoms longer.

Physicians 65

Physicians Healthcare Healthcare Doctors 65

World of DTC Marketing

MARCH 19, 2021

. — 90 million people — have difficulty understanding what their doctor tells them about why they are sick and how to take the medications they are given. This results in 20% to 30% of prescriptions for chronic medical conditions never being filled, and at least half of these medications not being taken as prescribed.

Healthcare 143

Healthcare Healthcare Side effects Medical 143

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. That’s the opinion that is leading to a resurgence of COVID cases in the U.S.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

OCTOBER 26, 2021

LEAD-IN: “What is the reason to believe?” To their doctors for problems, follow-ups, and treatments because of the pandemic. ” It seems like a simple question, doesn’t it yet? I’ve noticed a trend that’s been emerging in the last couple of years. First, people have been putting off going.

Marketing 199

Marketing Pharma Doctors Government 199

Infuse Medical

DECEMBER 17, 2024

Leading supplier of custom mobile app development tools created especially for the medical device sector is Infuse Med. A doctor might, for instance, remotely change a patient’s pacemaker settings via a mobile app or simultaneously monitor patient data across several devices.

Medical 130

Medical Healthcare Healthcare Doctors 130

Pharma Pathway

OCTOBER 20, 2022

is one of the leading API & Formulations manufacturing and marketing pharmaceutical Company. Role & Responsibility: Demonstrate or present and promote products to healthcare professionals like doctors and pharmacists. Prescription generation. Job Description. Alembic Pharmaceuticals Ltd. Age: Up to 24 years.

Pharmaceutical 81

Pharmaceutical Distribution Prescription Doctors 81

Pharma Pathway

OCTOBER 7, 2022

is one of the leading API & Formulations manufacturing and marketing pharmaceutical Company. Role & Responsibility: Demonstrate or present and promote products to healthcare professionals like doctors and pharmacists. Prescription generation. Job Description. Alembic Pharmaceuticals Ltd. Pharmacy/ B.Pharmacy/ MBA.

Pharmaceutical 79

Pharmaceutical Distribution Prescription Medical 79

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . Prescription refills. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes. Patient verification. Drug information . Elderly care.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

PM360

MAY 21, 2024

Doctor finder tools, for example, can help patients find care faster based on their unique needs, including location and insurance coverage. From there, doctors can discuss symptoms and explore testing options that can lead to a faster diagnosis.

Patients 52

Patients Prescription Side effects Doctors 52

Pharmaceutical Technology

NOVEMBER 1, 2022

Israel, another leading adopter, has a thriving EHR technology industry that is adapting to the country’s widespread use of Big Data from its country’s healthcare systems. Israeli company Taliaz’s tool, named Predictix, uses AI and EHR data to improve mental health prescription services. Adoption of EHR data systems.

Electronics 111

Electronics Prescription Healthcare Healthcare 111