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Should doctors refuse to treat obese patients?

World of DTC Marketing

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. This is leading to excessive costs to out healthcare system and something needs to be done. In another words our diet is killing us.

Doctors 250
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Even on social media “listen to the doctor”

World of DTC Marketing

Whenever possible, I have tried to share information from leading physicians to help others understand exactly what’s going on. He is Chair of UCSF Department of Medicine and has been actively sharing his thoughts on the latest COVID information. Take, for example, Dr. Bob Wachter.

Media 253
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Is digital the future of medicine?

World of DTC Marketing

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. Digital medicine has been thrust into the spotlight because of the pandemic and the media hype is in overdrive. ” Digital medicine also needs better clarification.

Medicine 201
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Microsoft’s Healthcare AI Efforts Holds Huge Promise for Patients

MedCity News

” A Microsoft customer, Doug King, Northwestern Medicine’s senior vice president and CIO, was on hand to sing praises of this unified data capability. The report reads like this: “Left anterior chest wall dual-lead pacer stable from prior examination. Lungs hyperinflated to clear. No pneumothorax or pleural eltusion.

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Putting complex medicines under the microscope

European Pharmaceutical Review

A new wave of medicines has emerged in recent years to supplement the well-established small and large molecule platforms that have historically dominated the market. Complex medicines offer diverse therapeutic modalities, including RNA therapeutics and antibody-drug conjugates (ADCs). What constitutes a complex medicine?

Medicine 105
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There are instances when TV (DTC) is NOT a good idea

World of DTC Marketing

OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” The side effects: Bleeding problems (hemorrhage) are common during treatment with IMBRUVICA® and can be severe and lead to death. Heart problems.

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . Before we get into leading-edge uses for QR codes that improve the patient experience and drive more leads to your business, I need to address patent trolls.

Leads 109