PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

Doctors 104

Doctors Patients Education Medical 104

World of DTC Marketing

JULY 21, 2021

DTC ads do NOT lead to unnecessary Rxs. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 4our: DTC marketing should be illegal because it leads to unnecessary Rx’s. Still, the gatekeeper continues to be their doctor. DTC ads raise awareness around health conditions.

Marketing 285

Marketing Prescription Side effects Doctors 285

MedCity News

JUNE 8, 2023

As an autistic person with chronic illness, I’ve sat in my car and cried after doctor’s appointments where debilitating symptoms were dismissed as anxiety or communication with staff broke down. It’s often assumed (even by doctors!) This will lead to better patient experiences and outcomes. Take autism, for example.

Medical 279

Medical Patients Doctors Training 279

MedCity News

OCTOBER 16, 2023

The report reads like this: “Left anterior chest wall dual-lead pacer stable from prior examination. A device with two leads (dual-lead pacer) is stable in the left front part of your chest, as seen in the previous examination. You have your doctor’s full attention and a screen is not in the way.

Healthcare 317

Healthcare Healthcare Patients Doctors 317

World of DTC Marketing

DECEMBER 27, 2021

When obesity has become a national health crisis caused by overeating and lack of exercise, a body positivity website has created free “Don’t Weigh Me” cards for patients who find stepping on the scale at the doctor’s office stressful. ” An analysis predicts that by 2030, 48.9% will be severely obese.

Doctors 43

Doctors Insurance Leads Patients 43

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. Is it because the DTC team and agency believe it will lead to more Rxs?

Doctors 243

Doctors Marketing Insurance Prescription 243

MedCity News

NOVEMBER 7, 2023

My doctor ordered an MRI, which revealed a five-centimeter tumor on the right side, accompanied by lymph-node involvement. I spent the next seven weeks in a state of utter panic, while also trying to maintain a sense of normalcy for my daughter, who was only four at the time, and work full-time leading marketing for a tech startup.

Doctors 317

Doctors Patients Leads Marketing 317

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. As interest in these products spikes, it’s evident that the drug companies are choosing to remain silent, which leads to more people getting false or harmful information online.

Side effects 226

Side effects Media Marketing Doctors 226

Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

Doctors 246

Doctors Medical sales Sales Medical 246

World of DTC Marketing

MARCH 5, 2022

As Pete’s movements became more restricted, he began to gain weight, leading to diabetes. His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition. Treat the person, not the health problem.

Healthcare 270

Healthcare Healthcare Doctors Leads 270

Scott’s Directories

AUGUST 13, 2024

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. Comprehensive Access to Medical Professionals The BC Doctors Directory offers a comprehensive list of medical professionals categorized by specialty and location. It leads to increased patient inquiries.

Doctors 52

Doctors Patients Healthcare Provider Physicians 52

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . Before we get into leading-edge uses for QR codes that improve the patient experience and drive more leads to your business, I need to address patent trolls.

Leads 109

Leads Patients Healthcare Provider Healthcare 109

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. ads; instead, it’s pivoting their efforts away from directly attracting consumers to working closely with doctors since docs hold the key to consumer adoption. It’s not more T.V. Running T.V.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

FEBRUARY 24, 2022

Doe the DTC marketers for brands like Tepezza believe that increased frequency is going to lead to new Rxs for a small number of people who have the health condition? To lead to more Rx’s, it’s a waste of money. 3hree: They believe people see a TV ad for a pharma product and ask their doctor for it.

Pharma 210

Pharma Leads Marketing Doctors 210

World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. 6ix: HCPs and insurers continue to ignore the most significant health crisis in this country – Obesity is out of control, and it’s leading to a myriad of health issues.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

SEPTEMBER 29, 2021

These and other chronic diseases are the leading causes of death and disability in America, and they are also a top driver of health care costs. But what we most often overlook is the effect of chronic health conditions on the quality of life leading to depression and suicide. Paul used to be an energetic and vibrant guy.

Patients 199

Patients Side effects Doctors Healthcare 199

World of DTC Marketing

FEBRUARY 22, 2021

This has abuse potential written all over it and could lead to more dangerous health problems. I can see patients asking their doctor for this medication to combat fatigue that we all experience at some time. First, the problem of sleep apnea. Americans average 6.8 hours of sleep a night, and 40% of Americans get six hours or less.

Pharma 181

Pharma Doctors Side effects Prescription 181

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. The result of all this is that digital health is blazing trails, many of which will lead to a dead end. I’m not so sure. EHR’s have been a failure. Don’t get me wrong here.

Medicine 201

Medicine Doctors Medical Media 201

Scott’s Directories

JULY 12, 2024

One of the most valuable resources available to sales professionals is MD Select’s BC Doctors Directory. Accurate data helps identify potential leads, track interactions, and tailor marketing strategies. Regular Updates One of the standout features of MD Select’s BC Doctors Directory is its regular updates.

Doctors 52

Doctors Pharmaceutical Sales Sales Pharmaceutical 52

World of DTC Marketing

MARCH 6, 2022

Little is known about the peer-reviewed publications related to digital health products and services, how their potential for impact has been measured, and whether patients with the greatest burden of disease have been studied even by leading companies in the marketplace. Heath Affairs.

Patients 244

Patients Doctors Leads FDA 244

World of DTC Marketing

AUGUST 9, 2021

A leading pharma company recently sponsored a series of Q&A around the use of their new cancer drug. With over a million members, Doximity is the largest professional medical network in the United States , including three-quarters of all U.S. Social media targeted at HCPs is also a great way to educate physicians.

Media 294

Media Physicians Pharma Marketing 294

World of DTC Marketing

AUGUST 16, 2022

A New York Times article said, “Poor diet is the leading cause of mortality in the U.S.” If doctors, obesity researchers, and health journalists would honestly but respectfully communicate the risks of obesity to the public, which they increasingly refuse to do , Maher wouldn’t have any material.

Food 48

Food Retail Healthcare Healthcare 48

World of DTC Marketing

DECEMBER 1, 2021

OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” The side effects: Bleeding problems (hemorrhage) are common during treatment with IMBRUVICA® and can be severe and lead to death. Heart problems.

Side effects 210

Side effects Doctors Physicians Leads 210

World of DTC Marketing

AUGUST 4, 2021

Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study. Their doctor was a distant second. TV spots are the number one way people learn about new pharma products. Last year was an excellent year for our consulting group.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

OCTOBER 4, 2021

SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information.

Media 224

Media Healthcare Healthcare Marketing 224

Scott’s Directories

AUGUST 20, 2024

Telemedicine is becoming increasingly vital in healthcare delivery, especially in Alberta, where distances between patients and doctors can be vast. The Role of the Alberta Doctors Directory in Telemedicine As telemedicine grows, so does the need for a reliable source of information on healthcare providers.

Doctors 52

Doctors Healthcare Provider Physicians Healthcare 52

World of DTC Marketing

AUGUST 14, 2022

Telehealth can be advantageous to patients who need an Rx refill or are following up on a treatment option, but it has been my experience that most doctors are still very cautious about its use. TermLife 2 go surveyed 500 people to find out if they’ve ever lied to their doctors, and 23% said they have. Why do patients lie?

Doctors 154

Doctors Physicians Healthcare Healthcare 154

Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. Dr. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story. The New Philosophy From that day on, Dr. Reyes became a leading advocate for generics in Harmony Springs. Reyes, I can't believe how much I'm saving on medication!

Doctors 52

Doctors Side effects Medical Patients 52

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. At a recent online seminar, a leading biotech company had over 200 oncologists discuss “helping patients understand their treatment.” ” The concept of logical thinking.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Higher numeracy was associated with better gist and verbatim recall.” ” Uh…no.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

MARCH 23, 2022

Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. Patients trust their doctors, so the accelerated approval process must be modified to increase their trust with physicians and explain to patients precisely what accelerated drug approval means.

Patients 200

Patients FDA Doctors Physicians 200

World of DTC Marketing

JUNE 14, 2022

Heart disease is the nation’s leading killer, and diabetes and obesity are twin epidemics, as rates of both have climbed in recent years. Doctors have refrained from telling patients, and insurance companies usually send a letter. But whose responsibility is it to let people know the dangers of being obese?

Doctors 176

Doctors Insurance Healthcare Healthcare 176

World of DTC Marketing

JULY 14, 2021

Within pharma, there is a huge perception that people go to their doctor to ask about a drug they see via a TV spot without doing a lot more research (online). A big part of my services involves explaining, to DTC managers, how people evaluate prescription drugs and where they go to get more information. Content strategy? Too expensive.

Pharma 253

Pharma Prescription Recruitment Marketing 253

World of DTC Marketing

AUGUST 10, 2022

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone.

Marketing 252

Marketing Media Side effects Pharma 252

World of DTC Marketing

JANUARY 13, 2022

2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. While reports of pharma spending more on digital begin to circulate, TV is still the number one channel. So, where is the disconnect?

Pharma 217

Pharma Side effects Prescription Doctors 217

Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). It was like, can we go out and just talk to primary care doctors? I know they know all the doctors all of that. Go order pizza for the doctor's office. I'm going to guess.

Physicians 59

Physicians Doctors Sales Marketing 59