Teh Tarik Tactics: Winning Sales in the Malaysian Maze
Contrarian Sales Techniques
JULY 13, 2024
Welcome to the world of pharmaceutical sales in Malaysia, where business deals are as likely to be sealed over a frothy cup of pulled tea as they are in a boardroom. "Eh, Aiya, the first time I tried speaking Malay to a doctor, I accidentally called him a durian instead of a specialist!" laughs Sarah, a rookie rep.
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