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Unfortunately, most doctors are incredibly busy. And we haven’t even talked about the ever-changing laws, regulations, and standards that plague the medical field. If your reps don’t use every channel they can to connect with doctors, they won’t make enough sales. It’s a lot to deal with regularly.
Wah, you must know who calls the shots," advises Dr. Lee, a pharmacy manager at a large public hospital. "In Aiya, the first time I tried speaking Malay to a doctor, I accidentally called him a durian instead of a specialist!" From initial contact to final agreement – all while the doctor was on vacation in Langkawi!"
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