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Vital Content to Include in Your Sales Meeting with Hospitals or Doctors

MedReps

Going beyond the patient’s information and into the general information provided publicly for the medical practice, such as the number of doctors they employ, their specialties and more. Procedures, Prices and Insurance Coverage. What percentage of their patients are insured? What type of insurance do they have?

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Streamlining the Referral Process with AI

Referral MD

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. Referrals can also be frustrating for patients and doctors. AI can also help doctors determine which specialist best suits the patient’s needs.

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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

While it’s unsurprising that patients flock to these cheaper alternatives to treat common conditions, generic medications aren’t as accessible for specialized conditions, which gives pharma marketers an opportunity to drive scripts where the market is less crowded. References: 1. Symphony Health Solutions, practitioner insight’s data, 2022.

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Direct to Patient Healthcare

Healthcare Success

HELPCare, LLC delivers affordable, direct primary care by eliminating insurance payments, offering ample appointment time, and focusing on personalized, preventive care. Lee Aase: And our, and this is in in collaboration with a high school classmate of mine who's a primary care, doctor. Lee Aase: Yeah. But that was the thing.

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Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. But do doctors trust the system? Still, the report may be too generalized for every healthcare player. Physician trust in the U.S. If so, they are going to ve disappointed.

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Industry Briefs October 2023

PM360

Hint Health Launches New AI Product Hint Health is aiming to reshape the doctor-patient relationship with an AI product made in collaboration with OpenAI. Our vision is a future where technology empowers, rather than hinders, the doctor-patient relationship,” said Zak Holdsworth, CEO of Hint Health.

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Preventive Care Awareness and Access is Lagging for LGBTQ+ Patients—But Pharma Can Help

PM360

Just 28% of surveyed LGBTQ+ patients report that preventive care is completely covered by their insurance compared with 48% of the total surveyed population. Furthermore, 14% of surveyed LGBTQ+ patients don’t have insurance at all, which is well above the 3% of all surveyed patients who fall into that category.