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Are new weight loss drugs an answer or problem?

World of DTC Marketing

Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Some 80 million obese Americans do not have insurers who will pay for Wegovy.

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Get ready for HUGE healthcare changes

World of DTC Marketing

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Of course, this comes at an increased cost even though health insurers are making a lot of money.

Insiders

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Enterprising Yourself At The Top Of The Spine Distributorship Game With Daniel Tighe

Evolve Your Success

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. I have been fortunate to work with developing reps, generating sales, and making connections with surgeons. I was shadowing doctors.

Doctors 246
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Omnichannel marketing is the answer but what’s the question?

World of DTC Marketing

2wo : Patients are becoming “customers” of healthcare as they pay more for health insurance. 5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. They are also overwhelmed with data, and there are trust issues around the sources of data.

Marketing 253
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DTC as part of an integrated strategy

World of DTC Marketing

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand.

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Vital Content to Include in Your Sales Meeting with Hospitals or Doctors

MedReps

Sales meetings are an important part of medical sales. This is where you pitch your products as a way to solve any hospital or doctor’s office issues. This sets an informative tone for the entire meeting, showing them they aren’t going to be sitting through yet another generic sales pitch. Demographics and Statistics.

Doctors 70
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Why You Should Consider Diagnostic Sales With Mac Mckellar

Evolve Your Success

There is more to being a medical sales representative than meets the eye. In fact, one little-known field is being a diagnostic testing sales representative. If you haven’t yet encountered someone from this side of medical sales, then you are in luck! So tune in and expand your knowledge about medical sales!

Sales 130