World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. Is it covered by my insurance? But is this really true across all DTC?

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. Why don’t doctors have the “the talk”? This is where health insurers and pharma can help.

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Insurance Doctors Pharma Side effects 200

World of DTC Marketing

AUGUST 4, 2021

Cost is not that big of an issue for people who have health insurance. 6ix: Online health seekers trust pharma products, but they are “very concerned” about rising drug costs as their health insurance rates climb. Their doctor was a distant second. Last year was an excellent year for our consulting group.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

NOVEMBER 1, 2021

According to the survey “, almost one in five do bring up a drug they’ve seen in advertising during a medical visit while one in 10 says they even ask directly for the prescription” That might seem impressive, but the study omits that those statistics vary wildly from health condition to health condition. END Points.

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Pharma Doctors Retail Healthcare 227

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes.

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Side effects Media Marketing Doctors 226

World of DTC Marketing

MAY 30, 2021

” Now consider this; most patients still have to call their doctors to get them to send medical records to each other, and there isn’t one place online where patients can view ALL their medical records. Insurance premiums—and insurance company profits—have risen far faster than workers’ wages.

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Healthcare Healthcare Insurance Medical 198

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

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Marketing Doctors Physicians Prescription 155

World of DTC Marketing

JANUARY 31, 2021

Still, she is missing a lot of facts at a time when hospital and health insurance costs are soaring. PBM’s and insurers required that patients with high cholesterol first use generic versions of Lipitor and Crestor to save money. I always have pointed instances in which pharma puts Wall Street first and patients second.

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Pharma Insurance Pharmaceutical Healthcare 187

Medico Reach

SEPTEMBER 30, 2022

Then, the platform will connect them with the right doctor. The doctors will offer valuable insights and consultation to reduce the issues. It is very convenient to book an online dental consultation with a doctor through a private conference room. However, the platform doesn’t accept health insurance.

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Consulting Insurance Doctors Prescription 98

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? However, the public is aware that they may need prescription drugs to manage chronic health conditions. Even patients will still line up if a prescription drug shows promise. Physician trust in the U.S. But will patients take this medication without modifications in diet and lifestyle?

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Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. Consumers are seeking and embracing health outside of the traditional bricks-and-mortar sites of hospitals, doctors’ offices, and diagnostic centers. It’s a good read but ignores a simple fact. health care spending reached $3.7

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Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles.

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Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. If pharmacies try to fill those generic prescriptions, the claims are rejected.

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Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 In researching research trends, Wegovy.com doesn’t have much traffic at all, but the DTC for the product has not started yet.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

MAY 13, 2021

One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content.

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Physicians Marketing Drug Sample Pharma 173

pharmaphorum

SEPTEMBER 1, 2022

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

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Medical Prescription Doctors Physicians 98

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year.

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. Even then, they cannot proceed with the treatment until the patient’s health insurance company approves it. What is prior authorization? ’ Why does prior authorization exist?

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Healthcare Healthcare Insurance Healthcare Provider 87

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Doctors Physicians Marketing Prospecting 59

Healthcare Success

MARCH 17, 2025

Or simply write you a prescription for a powerful broad-section antibiotic logic being, let's just kill everything that may be potentially causing this patient's symptoms. So many times, the prescription is not needed, and even when one is now written, it's just not going to work. I'm gonna tell you what you have.

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Physicians Healthcare Healthcare Doctors 65

Healthcare Success

DECEMBER 10, 2024

Understand that traditional SEO tools often fail to capture user intent accurately, requiring marketers to look beyond surface-level categorizations, such as classifying "insurance" searches as informational, to grasp the deeper concerns and needs of searchers. the user was like wait is it auto insurance or car insurance?

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Healthcare Healthcare Insurance Engineering 105

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. By 2020, that percentage plummeted to just 8%. References: 1.

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Prescription Doctors Specialization Physicians 52

Healthcare Success

OCTOBER 17, 2024

HELPCare, LLC delivers affordable, direct primary care by eliminating insurance payments, offering ample appointment time, and focusing on personalized, preventive care. Lee Aase: And our, and this is in in collaboration with a high school classmate of mine who's a primary care, doctor. Lee Aase: Yeah. But that was the thing.

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Healthcare Healthcare Patients Insurance 109

pharmaphorum

SEPTEMBER 24, 2022

You wave your iPhone over a digital kiosk, instantly uploading your current medical record and insurance information. The doctor will see you now. By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass.

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Medical Pharma Prescription Patients 106

pharmaphorum

JANUARY 24, 2023

That includes Amazon Pharmacy, its online and mobile prescription medication ordering and fulfilment service which made its debut in November 2020 and offers free, two-day home delivery of prescriptions to Prime subscribers. ” The post Amazon unveils $5 subscription service for generics appeared first on. .

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Prescription Insurance Retail Medical 59

PM360

MAY 21, 2024

Doctor finder tools, for example, can help patients find care faster based on their unique needs, including location and insurance coverage. From there, doctors can discuss symptoms and explore testing options that can lead to a faster diagnosis.

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Patients Prescription Side effects Doctors 52

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. But it is not a simple answer. Vincent Keunen.

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Prescription Medical Patients Side effects 105

Evolve Your Success

MAY 16, 2023

We try to model our clinics like a regular doctor’s office. We modeled our practice like a regular doctor’s office. By running it as a normal doctor’s office and making the visits easy to attend, not starting at 5:00 AM and closing at noon, we accept all insurances that will get credentialed with us, even Medicaid.

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Medical sales Sales Medical Doctors 130

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

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Healthcare Healthcare Doctors Pharma 59

Healthcare Success

MAY 9, 2022

Prescription refills. Health insurance profiles. In addition to helping with patient identity management, QR codes can streamline hospital administration processes, reduce medical errors, and increase productivity by allowing doctors to focus on patient care and treatment. . Patient verification. Drug information . Drug Safety.

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Leads Patients Healthcare Provider Healthcare 109

Referral MD

MARCH 28, 2022

Are there benefits for patients and the doctors that are required to set up these digital tools? The requirement is interpreted to mean that patients should be able to access information online and that doctors and other clinical professionals can communicate with patients securely. Prescription renewals linked to a pharmacy of choice.

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Patients Doctors Healthcare Healthcare 59

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. During the launch phase of a new Rx product, building brand awareness is paramount to driving eventual prescription lift. Affordability is key for Rx advertisers.

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Pharma Prescription Marketing Pharmaceutical Sales 98

Referral MD

JULY 19, 2022

Another important thing to look for in Medicare plans is prescription drug coverage. The Original Medicare Plan doesn’t include prescription drugs. Choosing the plan is one thing, finding doctors to approve the amount you need is another. They don’t have contracts with health insurance companies, unlike participating providers.

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Doctors Medicine Healthcare Healthcare 52

Clarivate

DECEMBER 14, 2021

Patients are most active searching for online health information when preparing for a doctor visit, when 19% do so; after a doctor’s appointment (20%); and after receiving a prescription but before getting it filled (19%).More 2021 study had researched prescription drug topics online in the past year.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space.

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Pharma Marketing Physicians Insurance 98

PM360

JUNE 24, 2024

The Treatment Navigator educates and supports product adherence questions and insurance challenges addressing the main sources of frustration to those suffering with a rare disease. One of their most important roles is setting patient and care partner expectations both in the treatment journey and in the insurance adjudication process.

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Education Patients Insurance Prescription 52