World of DTC Marketing

JULY 17, 2022

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug. Some 80 million obese Americans do not have insurers who will pay for Wegovy.

Side effects 209

Side effects Doctors Insurance Prescription 209

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

Doctors 180

Doctors Physicians Consulting Pharma 180

World of DTC Marketing

FEBRUARY 15, 2021

There is a physician discussion guide, but the key question is, can this discussion be had online, or does it require an office visit? One of the features I do like is the “find a doctor” feature. The online health seeker just enters his/her zip code and can find a doctor to help diagnose possible sever asthma.

Physicians 205

Physicians Education Doctors Insurance 205

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Of course, this comes at an increased cost even though health insurers are making a lot of money.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. Here are things I believe are more realistic.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

AUGUST 2, 2020

Too many insurers are not contacting their customers to tell them they need to lose weight or else they are in danger for a some serious health problems but it all starts with. patients personal doctor. Too many Americans are sitting on the couch with their laptops or iPad’s and eating without doing any exercise.

Insurance 295

Insurance Doctors Physicians Healthcare 295

World of DTC Marketing

NOVEMBER 16, 2021

1ne : Physician expectations from pharma have shifted. 2wo : Patients are becoming “customers” of healthcare as they pay more for health insurance. 5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal.

Marketing 253

Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work. Thank health care professionals and insurers for not drinking any of Biogen’s Kool-Aid.

Insurance 222

Insurance Pharma Doctors Physicians 222

World of DTC Marketing

JULY 5, 2022

Why don’t doctors have the “the talk”? The results of two surveys, one of primary care physicians and the other of patients, found that while most doctors want to help patients lose weight and think it is their responsibility to do so, they often don’t’ know what to say.

Insurance 200

Insurance Doctors Pharma Side effects 200

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 62

Doctors Physicians Marketing Prospecting 62

World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). But do doctors trust the system? Physician trust in the U.S. Physician trust in the U.S. If so, they are going to ve disappointed.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

DECEMBER 23, 2020

How do physicians feel about patients asking for a new drug via a telehealth visit, and can the prescriber evaluate whether a patient is a good candidate or a new drug? The old belief is that patients who are interested in new treatments ask their doctor about them. Is it covered by my insurance? Is TV the best channel?

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? The drug carries a potential risk for a type of thyroid tumor and has a boxed warning.

Side effects 194

Side effects Patients Insurance Doctors 194

World of DTC Marketing

JUNE 15, 2021

QUICK POINTS: Telemedicine claims as a proportion of all commercial health insurance claims decreased by 5.1% Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. nationwide from February to March, after a steeper decline of 15.7% Cases declined as a result.

Side effects 193

Side effects Insurance Doctors Pharma 193

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. A patient’s physician or healthcare provider can decide what treatment the patient needs. What is prior authorization? ’ Why does prior authorization exist?

Healthcare 104

Healthcare Healthcare Insurance Healthcare Provider 104

World of DTC Marketing

MARCH 5, 2022

His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition. How can physicians identify and treat patients who are in constant pain and socially alone? Anyone can experience loneliness at any point in life.

Healthcare 270

Healthcare Healthcare Doctors Leads 270

World of DTC Marketing

AUGUST 16, 2022

If doctors, obesity researchers, and health journalists would honestly but respectfully communicate the risks of obesity to the public, which they increasingly refuse to do , Maher wouldn’t have any material. These people hand cards, telling physicians not to weigh them to nurses. It leads to a lack of accountability.

Food 48

Food Retail Healthcare Healthcare 48

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. Consumers are seeking and embracing health outside of the traditional bricks-and-mortar sites of hospitals, doctors’ offices, and diagnostic centers. It’s a good read but ignores a simple fact. health care spending reached $3.7

Healthcare 230

Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

SEPTEMBER 14, 2021

It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” My physician’s group sends out a newsletter and updates on important issues to us all, but many do not communicate with patients who tend to have many questions.

Media 159

Media Healthcare Provider Insurance Doctors 159

World of DTC Marketing

APRIL 1, 2021

Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles. The most trusted source of health information continues to be physicians, and pharma, along with insurers, should be supplying doctors with all types of patient information that can be used during office visits.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

FEBRUARY 2, 2021

When I first read these statistics, I thought, “what a great opportunity,” but I wanted to check with some physician thought leaders. Digital health can be a huge game-changer, but only when apps and home devices are studied and get buy-in from HCP’s and insurers. 2wo: Bad Data=Bad Suggestions? 3hree: Oops !

Insurance 139

Insurance Doctors Healthcare Healthcare 139

Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

Doctors 52

Doctors Marketing Education Healthcare 52

MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. insurance companies. The key to convince the doctor with our product. colleagues.

Medical sales reps 52

Medical sales reps Doctors Medical sales Medical 52

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. healthcare system but we haven’t seen widespread acceptance by doctors and patients. The increased use of biosimilars has the potential to result in significant cost savings for the U.S.

Marketing 97

Marketing Physicians Electronics Patients 97

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Our doctor consultations only cost $15, less than the average insurance copay. The platform.

Medical 98

Medical Prescription Doctors Physicians 98

PM360

JULY 26, 2022

Just 28% of surveyed LGBTQ+ patients report that preventive care is completely covered by their insurance compared with 48% of the total surveyed population. Furthermore, 14% of surveyed LGBTQ+ patients don’t have insurance at all, which is well above the 3% of all surveyed patients who fall into that category.

Patients 97

Patients Pharma Physicians Education 97

Referral MD

MAY 30, 2023

Many doctors and medical practices choose to use a third-party billing company because they find it more affordable than hiring staff to do this work in-house. Another benefit of working with outsourced physician billing services is that it will handle the complexities of insurance credentialing.

Medical 97

Medical Insurance Healthcare Healthcare 97

Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Providers are no longer accepting their healthcare insurance. Limited or no access to direct communication with their physician.

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

Healthcare Success

OCTOBER 17, 2024

HELPCare, LLC delivers affordable, direct primary care by eliminating insurance payments, offering ample appointment time, and focusing on personalized, preventive care. Lee Aase: And our, and this is in in collaboration with a high school classmate of mine who's a primary care, doctor. Lee Aase: Yeah. But that was the thing.

Healthcare 113

Healthcare Healthcare Patients Insurance 113

Celeritas

SEPTEMBER 26, 2022

One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. Additionally, an administrator needs to be well-versed in the company’s policies, payment options, insurance matters, and government regulations. Test results, diagnoses, health reports, scheduled operations, etc.

Physicians 52

Physicians Patients Medical Management 52

PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime. One in three (33%) U.S.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

MedReps

SEPTEMBER 19, 2022

Often we’re lucky if we even get to see our physicians, let alone overcome their objections regarding insurance coverage and competitive claims. Physician Access. Every year, another physician’s office or hospital system eliminates representative visits and lunches. Insurance Coverage. Physician Apathy.

Medical sales 66

Medical sales Medical sales reps Medical Sales 66

Healthcare Success

JUNE 6, 2022

After all, would you trust your own eyes to a surgeon who has done 20 surgeries, or another doctor who has done 2,000 surgeries? of new and young physicians choose private practice over more stable options like hospitals, health systems, or corporate entities. Most people choose the latter. Avalere Health reports only 26.1%

Competition 113

Competition Healthcare Healthcare Marketing 113

PM360

AUGUST 24, 2023

A medication is available that can effectively treat Scott’s disease, but his physician is unwilling to prescribe it because he lacks confidence that Scott’s insurance will cover the drug. The other patient was insured through a small payer, and their decision not to cover the drug was an outlier rather than the norm.

Pharma 98

Pharma Marketing Physicians Insurance 98

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

PM360

AUGUST 9, 2022

2 and over a million actively licensed physicians 3 are available to prescribe them? A recent WriteMD analysis found that of all the doctors who prescribe a given brand-name drug, approximately 20% of them write 80% of the prescriptions. By 2020, that percentage plummeted to just 8%. References: 1.

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Prescription Doctors Specialization Physicians 52