World of DTC Marketing

JUNE 27, 2022

” When I stopped exercising because of a broken bone, I gained some weight, and my insurance company did send me a letter about the dangers of weight gain, but it was a form letter, and there was no follow-up. Two doctors said they would warn patients and follow up via phone call or another appointment.

Physicians 240

Physicians Pharma Insurance Doctors 240

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online.

Side effects 226

Side effects Media Marketing Doctors 226

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

MAY 4, 2022

After a few days of pain and discomfort in my shoulder, I emailed my doctor to get an MRI. CVS knows where the future of healthcare is going, but setting up stores with doctors, and diagnostic equipment is a heavy expense. In the meantime, PBMs, pharma, and insurers will continue to make money at patients’ costs.

Healthcare 210

Healthcare Healthcare Doctors Insurance 210

World of DTC Marketing

MAY 13, 2021

.” 62% of physicians agree that the info pharma companies provide on third-party websites for healthcare professionals “are always ads” for their products, and only one in three (34%) trust the information pharmas provide on these websites. Pharma generally needs a small dose of empathy when talking/marketing to physicians.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

Doctors 246

Doctors Medical sales Sales Medical 246

World of DTC Marketing

APRIL 1, 2021

Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles. Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. Is it covered by my insurance? While pharma product websites stop the train for online health seekers, the vast majority fail to provide the information needed to convince people to ask for an advertised product.

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. Consumers are seeking and embracing health outside of the traditional bricks-and-mortar sites of hospitals, doctors’ offices, and diagnostic centers. It’s a good read but ignores a simple fact. Why does this happen?

Healthcare 230

Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. Will pharma and other healthcare companies partner with disruptive organizations?

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. Just 28% of surveyed LGBTQ+ patients report that preventive care is completely covered by their insurance compared with 48% of the total surveyed population.

Patients 97

Patients Pharma Physicians Doctors 97

MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. insurance companies. The key to convince the doctor with our product.

Medical sales reps 52

Medical sales reps Doctors Medical sales Medical 52

World of DTC Marketing

FEBRUARY 2, 2021

Digital health can be a huge game-changer, but only when apps and home devices are studied and get buy-in from HCP’s and insurers. It is also important to ensure that the doctors oversee diagnosis. If a doctor makes a mistake when diagnosing and treating your illness, rules establish their responsibility and legal liability.

Insurance 139

Insurance Doctors Healthcare Healthcare 139

pharmaphorum

SEPTEMBER 24, 2022

You wave your iPhone over a digital kiosk, instantly uploading your current medical record and insurance information. The doctor will see you now. from checking into the doctor’s office and form-filling, to medication tracking and everything in between. We take Apple Health here.”

Medical 105

Medical Pharma Prescription Patients 105

PM360

AUGUST 24, 2023

A medication is available that can effectively treat Scott’s disease, but his physician is unwilling to prescribe it because he lacks confidence that Scott’s insurance will cover the drug. The other patient was insured through a small payer, and their decision not to cover the drug was an outlier rather than the norm.

Pharma 98

Pharma Marketing Physicians Insurance 98

PM360

AUGUST 29, 2022

Amidst a fragmented Convergent TV landscape that offers consumers a multitude of ways to watch their preferred programming, linear TV is still a valuable environment for pharma advertisers. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Healthcare Success

OCTOBER 17, 2024

HELPCare, LLC delivers affordable, direct primary care by eliminating insurance payments, offering ample appointment time, and focusing on personalized, preventive care. Lee Aase: And our, and this is in in collaboration with a high school classmate of mine who's a primary care, doctor. And we had the segments already on the website.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

Clarivate

DECEMBER 14, 2021

The share using physician-only social networks on a monthly basis has increased to 82%, from 58% in 2019, and 37% read pharma email newsletters weekly, versus 30% pre-pandemic (some specialists are more digitally-mature than others – particularly hematology-oncologists, endocrinologists and gastroenterologists).Meanwhile,

Pharma 52

Pharma Healthcare Healthcare Physicians 52

pharmaphorum

SEPTEMBER 1, 2022

Our doctor consultations only cost $15, less than the average insurance copay. “Getting a doctor’s appointment to access critical medications is still hard for many people as it can be difficult and often take too long to make a doctor’s appointment for prescriptions like COVID-19 treatments.

Medical 98

Medical Prescription Doctors Physicians 98

MedReps

JUNE 20, 2022

Ask any pharma sales veteran, and they’ll likely tell you that sales experience, networking, and persistence are the magic formula. When considering sales candidates from outside of pharma, hiring managers typically look for people who are energetic, positive-minded, and have strong social skills. Other Training Programs.

Pharmaceutical Sales 76

Pharmaceutical Sales Training Sales Pharmaceutical 76

PM360

AUGUST 9, 2022

Before you can drive scripts and maximize the impact of your pharma marketing budget, you have to account for three key trends that have impacted how drugs are prescribed. Pharma companies have shifted their focus to specialized conditions such as multiple sclerosis and ulcerative colitis.

Prescription 52

Prescription Doctors Specialization Physicians 52

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. healthcare system but we haven’t seen widespread acceptance by doctors and patients. The increased use of biosimilars has the potential to result in significant cost savings for the U.S.

Marketing 97

Marketing Physicians Electronics Patients 97

Contrarian Sales Techniques

FEBRUARY 21, 2023

How A Pharma Sales Rep Can Contribute to Society One way that pharma sales reps can contribute to society is by ensuring that healthcare providers are informed about the latest advances in treatments and therapies. This can have a significant impact on patient outcomes and overall public health.

Pharma sales reps 40

Pharma sales reps Sales Pharma Healthcare Provider 40

PM360

MAY 15, 2023

Don’t Take This Personally, But…It’s Us We are pharma, or extensions of it. Over time, patients have developed a distrust of pharma and what we offer. We all acknowledge that pharma needs to gain trust with patients and the general public. As pharma partners, how can we help make this happen? What else can we do?

Education 81

Education Patients Pharma Doctors 81

Healthcare Success

JUNE 6, 2022

After all, would you trust your own eyes to a surgeon who has done 20 surgeries, or another doctor who has done 2,000 surgeries? One of the biggest reasons doctors choose employment over private practice is changes to reimbursement. This includes procedures that are covered by insurance and those that aren’t. Procrastination.

Competition 109

Competition Healthcare Healthcare Marketing 109

PM360

SEPTEMBER 28, 2022

Studies show that 1 in 3 desire more health and nutrition information, over 50% are more likely to find info from pharmaceutical companies to be credible, and 83% of Hispanics have health insurance. The Spanish version had a 27% higher brand opinion and 83% higher intention to ask a doctor about the Rx.

Patients 98

Patients Marketing Doctors Healthcare 98

Evolve Your Success

FEBRUARY 7, 2023

Others like myself, I got to the point where I was like, “I don’t want to chase doctors around it. Some people in medicine get to the point where they don’t want to chase doctors around anymore. One in insurance, retail and healthcare that is still around. I want to get out of pharma. I want to get into pharma.”

Sales 130

Sales Medical Medical sales Doctors 130

MedReps

SEPTEMBER 19, 2022

There’s no shortage of challenges for those new to pharma, medical sales and even veterans. Often we’re lucky if we even get to see our physicians, let alone overcome their objections regarding insurance coverage and competitive claims. Insurance Coverage. Competitors and Generic Medications.

Medical sales 66

Medical sales Medical sales reps Sales Medical 66

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

pharmaphorum

JULY 13, 2022

Taiwan-based digital health firm Health2Sync has added another big pharma company to the roster of clients for its patient support platform. A companion app can be used by patients to consult with their doctors and make changes to their treatment, for example by modifying dosages.

Insurance 59

Insurance Management Doctors Consulting 59

Cesare Ferrari

JULY 22, 2024

One of the challenges in medical sales is disseminating the right messages to the right doctors at the right time. Moreover, due to the limited access to doctors, which is steadily increasing year after year, the task of reaching the customer at the right time is even more demanding.

Medical sales 52

Medical sales Sales Medical Doctors 52

Evolve Your Success

AUGUST 23, 2022

Doctors weren’t seeing patients in the office. Doctors didn’t want in-person meetings. People aren’t sure if you’re a doctor or what exactly you do. They’re treatment centers, pain management doctors, high prescribing family practice, psychiatry and addiction. They were going to telemedicine.

Sales 130

Sales Medical sales Doctors Medical 130

PM360

OCTOBER 13, 2023

Hint Health Launches New AI Product Hint Health is aiming to reshape the doctor-patient relationship with an AI product made in collaboration with OpenAI. Our vision is a future where technology empowers, rather than hinders, the doctor-patient relationship,” said Zak Holdsworth, CEO of Hint Health.

Doctors 52

Doctors Electronics Healthcare Healthcare 52

Pharma Marketing Network

OCTOBER 11, 2021

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Telehealth has brought positive change for both patients and doctors. Success in pharma marketing with telehealth.

Healthcare 59

Healthcare Healthcare Marketing Insurance 59

Silver Line CRM

NOVEMBER 11, 2020

Insurance coverage, HCP prior authorization, IMS script data, pharmacy fill/delivery status…the challenge is being able to access this kind of data easily and in one place. . Pharma marketers today are under plenty of pressure to deliver what customers want, when they want it. Insurance companies . Data integration.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

Pharma Marketing Network

OCTOBER 11, 2021

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Telehealth has brought positive change for both patients and doctors. Success in pharma marketing with telehealth.

Healthcare 52

Healthcare Healthcare Marketing Insurance 52