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Should doctors refuse to treat obese patients?

World of DTC Marketing

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. This is leading to excessive costs to out healthcare system and something needs to be done. In another words our diet is killing us.

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Body positive for obesity?

World of DTC Marketing

When obesity has become a national health crisis caused by overeating and lack of exercise, a body positivity website has created free “Don’t Weigh Me” cards for patients who find stepping on the scale at the doctor’s office stressful. ” An analysis predicts that by 2030, 48.9% will be severely obese.

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What should DTC do?

World of DTC Marketing

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. Is it because the DTC team and agency believe it will lead to more Rxs?

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DTC Study: Marketers misaligned with online health seeker needs

World of DTC Marketing

Cost is not that big of an issue for people who have health insurance. Given the lack of new DRC studies, we decided to take some of the money we earned to let one of our team lead a quantitative online DTC study. Their doctor was a distant second. It’s more about weighing the benefit against the potential side effects.

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A realistic view of healthcare in 2022

World of DTC Marketing

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. Here are things I believe are more realistic.

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What’s the most significant change in DTC?

World of DTC Marketing

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. As interest in these products spikes, it’s evident that the drug companies are choosing to remain silent, which leads to more people getting false or harmful information online.

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DTC as part of an integrated strategy

World of DTC Marketing

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. HCPs want to understand their patients better as insurers require better patient outcomes. DTC marketers spend a lot of time and money gaining insights into patients and caregivers.