World of DTC Marketing

JUNE 3, 2022

From mobile medical apps and software that support the clinical decisions doctors make every day to artificial intelligence and machine learning, digital technology has been driving a revolution in health care. However, doctors should embrace patients who are keen to manage their chronic conditions and support them.

Doctors 291

Doctors Insurance Medical Patients 291

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Of course, this comes at an increased cost even though health insurers are making a lot of money.

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

MedCity News

MARCH 23, 2023

Conducted by researchers at the University of Colorado medical school, the new report is the latest to gauge the extent of a costly problem that federal regulators are working to solve: Information about doctors varies from provider directory to provider directory.

Insurance 124

Insurance Doctors Medical 124

World of DTC Marketing

JULY 26, 2022

I can easily schedule a telehealth appointment with my doctor without paying $199 a year. I’m an Amazon Prime customer, and I use Amazon for many of my needs, but when it comes to healthcare, I prefer a local pharmacy and seeing a doctor in person. So let’s diagnose Amazon’s purchase.

Doctors 283

Doctors Prescription Consulting Physicians 283

World of DTC Marketing

AUGUST 4, 2021

Cost is not that big of an issue for people who have health insurance. 6ix: Online health seekers trust pharma products, but they are “very concerned” about rising drug costs as their health insurance rates climb. Their doctor was a distant second. Last year was an excellent year for our consulting group.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. Here are things I believe are more realistic.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

JULY 5, 2022

Why don’t doctors have the “the talk”? The results of two surveys, one of primary care physicians and the other of patients, found that while most doctors want to help patients lose weight and think it is their responsibility to do so, they often don’t’ know what to say.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

Side effects 217

Side effects Doctors Prescription Media 217

World of DTC Marketing

DECEMBER 27, 2021

When obesity has become a national health crisis caused by overeating and lack of exercise, a body positivity website has created free “Don’t Weigh Me” cards for patients who find stepping on the scale at the doctor’s office stressful. ” An analysis predicts that by 2030, 48.9% will be severely obese.

Doctors 43

Doctors Insurance Leads Patients 43

World of DTC Marketing

AUGUST 24, 2021

2wo: Health insurers must significantly raise premiums on people who chose not to get vaccinated. 3hree: Unvaccinated people should not be eligible for unemployment insurance. 5ive: Health insurers should be calling their customers to urge them to get vaccinated in coordination with local HCPs.

Insurance 198

Insurance Doctors Media FDA 198

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

AUGUST 29, 2022

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. HCPs want to understand their patients better as insurers require better patient outcomes. DTC marketers spend a lot of time and money gaining insights into patients and caregivers.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

NOVEMBER 16, 2021

2wo : Patients are becoming “customers” of healthcare as they pay more for health insurance. 5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. They are also overwhelmed with data, and there are trust issues around the sources of data.

Marketing 253

Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work. Thank health care professionals and insurers for not drinking any of Biogen’s Kool-Aid.

Insurance 222

Insurance Pharma Doctors Physicians 222

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

Doctors 180

Doctors Physicians Consulting Pharma 180

World of DTC Marketing

AUGUST 2, 2020

Too many insurers are not contacting their customers to tell them they need to lose weight or else they are in danger for a some serious health problems but it all starts with. patients personal doctor. Too many Americans are sitting on the couch with their laptops or iPad’s and eating without doing any exercise.

Insurance 295

Insurance Doctors Physicians Healthcare 295

World of DTC Marketing

FEBRUARY 15, 2021

One of the features I do like is the “find a doctor” feature. The online health seeker just enters his/her zip code and can find a doctor to help diagnose possible sever asthma. One physician also said that he was sure insurers would require other, less expensive treatments first before Nucala.

Physicians 205

Physicians Education Doctors Insurance 205

MedCity News

MARCH 13, 2023

Price transparency has come a long way over the past couple of years, with insurance companies and hospitals now required to publicly disclose their prices. The more pressing issue is that there is no mechanism in place to make this information easily digestible, personalized to each patient, and placed in context with competitors’ prices.

Doctors 96

Doctors Prescription Insurance Patients 96

World of DTC Marketing

NOVEMBER 1, 2021

While 75% agreed that being informed about pharma treatment options could save lives, more than 30% said they didn’t know enough information before they talked to their doctors. Insurers are fighting for customers, and COVID spending is still vibrant. People also reported feeling less informed than ever. END Points.

Pharma 227

Pharma Doctors Retail Healthcare 227

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes.

Side effects 226

Side effects Media Marketing Doctors 226

World of DTC Marketing

MAY 4, 2022

After a few days of pain and discomfort in my shoulder, I emailed my doctor to get an MRI. CVS knows where the future of healthcare is going, but setting up stores with doctors, and diagnostic equipment is a heavy expense. In the meantime, PBMs, pharma, and insurers will continue to make money at patients’ costs.

Healthcare 210

Healthcare Healthcare Doctors Insurance 210

World of DTC Marketing

JUNE 15, 2021

QUICK POINTS: Telemedicine claims as a proportion of all commercial health insurance claims decreased by 5.1% Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. nationwide from February to March, after a steeper decline of 15.7% Cases declined as a result.

Side effects 193

Side effects Insurance Doctors Pharma 193

World of DTC Marketing

MARCH 27, 2022

continue to lack adequate insurance coverage. of children had private insurance that did not cover mental health services, totaling 950,000 youth. . Every new doctor and therapist a patient visits must be given a copy of those laws that the patient must read and sign. Both adults and youth in the U.S. There was a 0.3%

Healthcare 259

Healthcare Healthcare Insurance Patients 259

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. Is it covered by my insurance? ” rather than assuming that they’re running to their doctor to ask for an Rx. What happens when someone is interested in a new DTC product? That belief is out the window.

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

MAY 30, 2021

” Now consider this; most patients still have to call their doctors to get them to send medical records to each other, and there isn’t one place online where patients can view ALL their medical records. Insurance premiums—and insurance company profits—have risen far faster than workers’ wages.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. Even then, they cannot proceed with the treatment until the patient’s health insurance company approves it. What is prior authorization? ’ Why does prior authorization exist?

Healthcare 104

Healthcare Healthcare Insurance Healthcare Provider 104

World of DTC Marketing

JANUARY 31, 2021

Still, she is missing a lot of facts at a time when hospital and health insurance costs are soaring. PBM’s and insurers required that patients with high cholesterol first use generic versions of Lipitor and Crestor to save money. I always have pointed instances in which pharma puts Wall Street first and patients second.

Pharma 187

Pharma Insurance Pharmaceutical Healthcare 187

World of DTC Marketing

MARCH 5, 2022

His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition. 3hree: Insurers need to treat their customers as individuals, not just a broad audience.

Healthcare 270

Healthcare Healthcare Doctors Leads 270

Contrarian Sales Techniques

JULY 25, 2024

I’ve been hearing a lot about Bank Negara Malaysia (BNM) talking about a co-payment policy for insurance. When you go to the doctor, you usually pay a certain amount, right? It’s different from a deductible, which is a bigger amount you pay before your insurance starts covering costs. What’s a Co-Payment Anyway?

Insurance 52

Insurance Doctors Healthcare Healthcare 52

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 62

Doctors Physicians Marketing Prospecting 62

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 In researching research trends, Wegovy.com doesn’t have much traffic at all, but the DTC for the product has not started yet.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

JUNE 14, 2022

However, only 7% of people surveyed mentioned cancer, although doctors have long known that fat increases the risk of developing cancers of the colon, breast, prostate, uterus, and specific other sites. Doctors have refrained from telling patients, and insurance companies usually send a letter.

Doctors 176

Doctors Insurance Healthcare Healthcare 176

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

Marketing 155

Marketing Doctors Physicians Prescription 155

MedReps

NOVEMBER 14, 2022

Going beyond the patient’s information and into the general information provided publicly for the medical practice, such as the number of doctors they employ, their specialties and more. Procedures, Prices and Insurance Coverage. What percentage of their patients are insured? What type of insurance do they have?

Doctors 70

Doctors Sales Sales pitches Insurance 70

Medico Reach

SEPTEMBER 30, 2022

Then, the platform will connect them with the right doctor. The doctors will offer valuable insights and consultation to reduce the issues. It is very convenient to book an online dental consultation with a doctor through a private conference room. However, the platform doesn’t accept health insurance.

Consulting 98

Consulting Insurance Doctors Prescription 98

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. Consumers are seeking and embracing health outside of the traditional bricks-and-mortar sites of hospitals, doctors’ offices, and diagnostic centers. It’s a good read but ignores a simple fact. health care spending reached $3.7

Healthcare 230

Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

APRIL 5, 2021

They said “medical claims and revenues noticeably declined among hospitals during the height of the pandemic, which has benefited health insurers. One of the best ways is to cut costs which means letting experienced healthcare workers go. HCA’s second-quarter profit was roughly $1.1

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Healthcare Healthcare Patients Insurance 188