World of DTC Marketing

JULY 26, 2022

I can easily schedule a telehealth appointment with my doctor without paying $199 a year. I’m an Amazon Prime customer, and I use Amazon for many of my needs, but when it comes to healthcare, I prefer a local pharmacy and seeing a doctor in person. So let’s diagnose Amazon’s purchase.

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Doctors Prescription Consulting Physicians 283

World of DTC Marketing

AUGUST 4, 2021

Cost is not that big of an issue for people who have health insurance. 6ix: Online health seekers trust pharma products, but they are “very concerned” about rising drug costs as their health insurance rates climb. Their doctor was a distant second. Last year was an excellent year for our consulting group.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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Doctors Marketing Insurance Prescription 243

World of DTC Marketing

AUGUST 29, 2022

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. HCPs want to understand their patients better as insurers require better patient outcomes. DTC marketers spend a lot of time and money gaining insights into patients and caregivers.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

NOVEMBER 16, 2021

2wo : Patients are becoming “customers” of healthcare as they pay more for health insurance. 5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. They are also overwhelmed with data, and there are trust issues around the sources of data.

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Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

SEPTEMBER 24, 2021

Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work. Thank health care professionals and insurers for not drinking any of Biogen’s Kool-Aid.

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Insurance Pharma Doctors Physicians 222

Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

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Doctors Medical sales Sales Medical 246

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. It also raises healthcare costs for public and private insurers alike. (FT.COM) The U.S.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

World of DTC Marketing

AUGUST 2, 2020

Too many insurers are not contacting their customers to tell them they need to lose weight or else they are in danger for a some serious health problems but it all starts with. patients personal doctor. Too many Americans are sitting on the couch with their laptops or iPad’s and eating without doing any exercise.

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Insurance Doctors Physicians Healthcare 295

World of DTC Marketing

FEBRUARY 15, 2021

One of the features I do like is the “find a doctor” feature. The online health seeker just enters his/her zip code and can find a doctor to help diagnose possible sever asthma. One physician also said that he was sure insurers would require other, less expensive treatments first before Nucala.

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Physicians Education Doctors Insurance 205

World of DTC Marketing

NOVEMBER 1, 2021

While 75% agreed that being informed about pharma treatment options could save lives, more than 30% said they didn’t know enough information before they talked to their doctors. Insurers are fighting for customers, and COVID spending is still vibrant. People also reported feeling less informed than ever. END Points.

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Pharma Doctors Retail Healthcare 227

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes.

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Side effects Media Marketing Doctors 226

World of DTC Marketing

MAY 4, 2022

After a few days of pain and discomfort in my shoulder, I emailed my doctor to get an MRI. CVS knows where the future of healthcare is going, but setting up stores with doctors, and diagnostic equipment is a heavy expense. In the meantime, PBMs, pharma, and insurers will continue to make money at patients’ costs.

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Healthcare Healthcare Doctors Insurance 210

World of DTC Marketing

JUNE 27, 2022

” When I stopped exercising because of a broken bone, I gained some weight, and my insurance company did send me a letter about the dangers of weight gain, but it was a form letter, and there was no follow-up. Two doctors said they would warn patients and follow up via phone call or another appointment.

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Physicians Pharma Insurance Doctors 240

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. Is it covered by my insurance? ” rather than assuming that they’re running to their doctor to ask for an Rx. What happens when someone is interested in a new DTC product? That belief is out the window.

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

MAY 30, 2021

” Now consider this; most patients still have to call their doctors to get them to send medical records to each other, and there isn’t one place online where patients can view ALL their medical records. Insurance premiums—and insurance company profits—have risen far faster than workers’ wages.

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Healthcare Healthcare Insurance Medical 198

Contrarian Sales Techniques

JULY 25, 2024

I’ve been hearing a lot about Bank Negara Malaysia (BNM) talking about a co-payment policy for insurance. When you go to the doctor, you usually pay a certain amount, right? It’s different from a deductible, which is a bigger amount you pay before your insurance starts covering costs. What’s a Co-Payment Anyway?

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Insurance Doctors Healthcare Healthcare 52

World of DTC Marketing

MARCH 5, 2022

His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition. 3hree: Insurers need to treat their customers as individuals, not just a broad audience.

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Healthcare Healthcare Doctors Leads 270

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 In researching research trends, Wegovy.com doesn’t have much traffic at all, but the DTC for the product has not started yet.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications?

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Marketing Doctors Physicians Prescription 155

MedReps

NOVEMBER 14, 2022

Going beyond the patient’s information and into the general information provided publicly for the medical practice, such as the number of doctors they employ, their specialties and more. Procedures, Prices and Insurance Coverage. What percentage of their patients are insured? What type of insurance do they have?

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Doctors Sales Sales pitches Insurance 70

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Doctors Physicians Marketing Prospecting 59

Medico Reach

SEPTEMBER 30, 2022

Then, the platform will connect them with the right doctor. The doctors will offer valuable insights and consultation to reduce the issues. It is very convenient to book an online dental consultation with a doctor through a private conference room. However, the platform doesn’t accept health insurance.

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Consulting Insurance Doctors Prescription 98

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. Even then, they cannot proceed with the treatment until the patient’s health insurance company approves it. What is prior authorization? ’ Why does prior authorization exist?

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Healthcare Healthcare Insurance Healthcare Provider 91

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. Consumers are seeking and embracing health outside of the traditional bricks-and-mortar sites of hospitals, doctors’ offices, and diagnostic centers. It’s a good read but ignores a simple fact. health care spending reached $3.7

Healthcare 230

Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

APRIL 1, 2021

Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles. The most trusted source of health information continues to be physicians, and pharma, along with insurers, should be supplying doctors with all types of patient information that can be used during office visits.

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Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

AUGUST 16, 2022

If doctors, obesity researchers, and health journalists would honestly but respectfully communicate the risks of obesity to the public, which they increasingly refuse to do , Maher wouldn’t have any material. It requires a coordinated approach of HCPsm, insurers, and employers. There isn’t one way to fight obesity.

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Food Retail Healthcare Healthcare 48

World of DTC Marketing

MAY 13, 2021

You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. I hear now that pharma companies are mostly mute when it comes to what doctors have gone through in the last few years. What I really like, however, is targeting specific physicians online with Medscape.

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Physicians Marketing Drug Sample Pharma 173

Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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Doctors Marketing Education Healthcare 52

World of DTC Marketing

FEBRUARY 2, 2021

Digital health can be a huge game-changer, but only when apps and home devices are studied and get buy-in from HCP’s and insurers. It is also important to ensure that the doctors oversee diagnosis. If a doctor makes a mistake when diagnosing and treating your illness, rules establish their responsibility and legal liability.

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Insurance Doctors Healthcare Healthcare 139

MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. insurance companies. The key to convince the doctor with our product. colleagues.

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Medical sales reps Doctors Medical sales Medical 52

Pharmaceutical Technology

FEBRUARY 24, 2023

It includes a radical overhaul of the public healthcare insurance sector, doing away with the role of the Health Promoting Entities (Entidades Promotoras de Salud, EPS) as intermediaries. While the EPS are far from popular, many doctors’ unions have spoken out against the reform, negatively impacting its chances of passing.

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Insurance Healthcare Healthcare Government 64

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. However, changes are slowly being implemented that could lower healthcare costs.

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Healthcare Healthcare Food and Drug Administration FDA 227

Evolve Your Success

NOVEMBER 1, 2022

Starting with insurance-related items to pretty much anything that doesn’t require patient contact. At one point, we had about ten people who were working in our LA office full-time, processing paperwork related to insurance companies. You have to be an out-of-the-box doctor, thinker, and innovative.

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Medical Medical sales reps Doctors Medical sales 130

Healthcare Success

OCTOBER 17, 2024

HELPCare, LLC delivers affordable, direct primary care by eliminating insurance payments, offering ample appointment time, and focusing on personalized, preventive care. Lee Aase: And our, and this is in in collaboration with a high school classmate of mine who's a primary care, doctor. Lee Aase: Yeah. But that was the thing.

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Healthcare Healthcare Patients Insurance 109

Referral MD

SEPTEMBER 21, 2023

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. Referrals can also be frustrating for patients and doctors. AI can also help doctors determine which specialist best suits the patient’s needs.

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Doctors Healthcare Provider Healthcare Healthcare 78

Referral MD

FEBRUARY 28, 2025

These forms collect essential information, such as demographics, insurance details, medical history, and reason for visit. And 84% of patients say that waiting times affect their experience at a doctors office. You can also use digital intake forms for risk assessment, monitoring, and following up with patients on specific treatments.

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Healthcare Healthcare Patients Electronics 52