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Reaching HCPs online

World of DTC Marketing

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. They all said the same thing “our salesforce is not paid to hand out information on just patient assistance programs.” Where to start? Here are some options.

Doctors 286
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DTC messages need to evolve

World of DTC Marketing

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. Messages need to evolve in these special times. No one message will do this, however. DTC needs to reach out to audiences to motivate them to ask for a product.

Doctors 199
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Wego health’s self-serving survey

World of DTC Marketing

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. Every healthcare issue has a unique audience that uses online health information in a unique way.

Media 180
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A scientific approach to irrational consumer choices

World of DTC Marketing

GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Presenting quantitative information increased participants’ gist and verbatim recall of drug efficacy. ” Uh…no.

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The Role of the BC Doctors Directory in Improving Patient-Doctor Connections

Scott’s Directories

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. Comprehensive Access to Medical Professionals The BC Doctors Directory offers a comprehensive list of medical professionals categorized by specialty and location.

Doctors 52
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Do pharma marketers have a responsibility to the public?

World of DTC Marketing

Or do we, as individuals, have a special responsibility to the public at this moment in time? Or do we, as individuals, have a special responsibility to the public at this moment in time? My job is not to be a doctor but to educate so people can make informed decisions, hopefully with their physician. .

Marketing 180
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Vital Content to Include in Your Sales Meeting with Hospitals or Doctors

MedReps

This sets an informative tone for the entire meeting, showing them they aren’t going to be sitting through yet another generic sales pitch. Include information about their genders, ages, income status, where the patients come from geographically and so on. Information on Their Team. What do they specialize in?

Doctors 70