World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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Side effects Patients Insurance Doctors 194

World of DTC Marketing

OCTOBER 11, 2021

First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. 8ight : Don’t underestimate the power of DTC in doctors’ offices but test messages before implementation.

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Side effects Media Doctors Patients 219

World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks. When it comes to HCPs, the keyword seems to be “data.”

Media 238

Media Pharma Side effects Physicians 238

MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

Sales Strategy 98

Sales Strategy Medical sales Doctors Sales 98

World of DTC Marketing

DECEMBER 2, 2021

GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Presenting quantitative information increased participants’ gist and verbatim recall of drug efficacy.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. Online searches for health information remain brisk, according to Google. Many people are going online for health information as the Internet has become cluttered with misinformation.

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

JULY 21, 2022

Diabetes patients are having a vibrant discussion about the new “weight loss” drugs and asking many questions about their use and side effects, which pharma seems to be ignoring in their product website’s content. DTC marketers seem to ignore this data. It’s not more T.V.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JANUARY 13, 2022

3hree: Online data indicates that people want more in fo rmation from advertised brands – Data for the top brands via Google trends shows that people want more information about drug side effects and prices in simple, easy-to-understand language.

Pharma 217

Pharma Side effects Prescription Doctors 217

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. What are the side effects? While pharma product websites stop the train for online health seekers, the vast majority fail to provide the information needed to convince people to ask for an advertised product.

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. 6ix: Safety information needs context. In clinical trials, how many people experienced a listed side effect? In clinical trials, how many people experienced a listed side effect?

Pharma 180

Pharma Medical Side effects FDA 180

World of DTC Marketing

MAY 31, 2022

Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. They’re going online to learn about side effects, costs, and benefits. They’re not. For this reason, digital marketing is an essential part of any pharma brand. The answer is twofold.

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Marketing Pharma Side effects Media 179

World of DTC Marketing

JANUARY 26, 2022

With 68% of HCPs indicating webinars or webcasts as their most preferred channel to receive information, it is evident that HCPs are extremely time constraint and prefer to engage with pharma organizations on their own terms when it comes to channel, content, and type of devices. The days of quick promotional messages are disappearing.

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

FEBRUARY 7, 2021

There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. AI may predict the questions patients and physicians have about a drug or its side effects. Measuring RNA, DNA quickly. So how can AI help DTC marketers?

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Pharma Doctors Side effects Physicians 164

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

Referral MD

FEBRUARY 28, 2025

For too long, the administrative side of healthcare has lagged behind its clinical advancements. They streamline the process of collecting essential patient information by automating data entry. These forms collect essential information, such as demographics, insurance details, medical history, and reason for visit.

Healthcare 52

Healthcare Healthcare Patients Electronics 52

Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. What if there were unseen side effects? The evidence was clear: the generic was just as effective, with a side effect profile virtually identical to the brand name. What if the generic wasn't as well-absorbed? You're a lifesaver!"

Doctors 52

Doctors Side effects Medical Patients 52

Pharma Marketing Network

NOVEMBER 20, 2024

Patients and healthcare providers need timely, accurate information about medications. request information). Include required disclaimers and side effect warnings. By providing clear, compelling information, these ads help patients and doctors make informed decisions.

Pharma 52

Pharma Healthcare Provider Media Marketing 52

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. Patients are not passive recipients of information. Videos that feature real patients, or interactive guides for side effect management, add value.

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Marketing Patients Pharma Media 52

Pharma Marketing Network

JANUARY 11, 2025

For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Clear Call-to-Action (CTA): Whether encouraging patients to ask their doctors about Jardiance or guiding providers to visit your portal, a strong CTA drives results. While the U.S.

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. I always thought if there were questions about efficacy or treatment, we should be overly cautious and inform our customers (patients).

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FDA Side effects Physicians Patients 218

Toolyt

NOVEMBER 11, 2021

A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors. Training Medical Sales Reps Through the Doctor’s Perspective. If you gaffe up, then it will be an uncomfortable situation in front of the doctors.

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Medical sales reps Medical sales Doctors Training 52

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Writing Effective Ad Copy Use clear, FDA-compliant language Google prohibits exaggerated claims, so keep messaging fact-based and concise.

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Management Pharma Marketing Prescription 52

World of DTC Marketing

OCTOBER 9, 2020

In today’s environment your website, alone, is not going to get them to run to their doctor for an Rx. One of the ways to ensure your website is providing the information needed to take action is to develop a content plan that revolves around the trending health topics within your category.

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Marketing Media Side effects Doctors 139

eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. Pharmacogenomic Personalized LBLs – Create LBLs that incorporate a patient’s genetic information.

Doctors 52

Doctors Physicians Education Marketing 52

Referral MD

MARCH 13, 2023

You may have noticed this if you’ve visited the doctor or dentist recently. Your provider will look up your records and other information on the computer and record everything about your exam in real-time. This way, you can review your doctor’s advice and ensure you don’t miss anything during an appointment.

Healthcare 91

Healthcare Healthcare Doctors Side effects 91

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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Patients Prescription Doctors Education 98

Pharma Marketing Network

APRIL 10, 2025

Dayparting lets marketers reach consumers during high-intent times, such as evenings or weekends when theyre researching symptoms or side effects. With thoughtful copywriting and design, PPC campaigns can both inform and engage while staying within regulatory guidelines. Keyword strategy remains central to campaign success.

Marketing 52

Marketing Pharma Networking Medical 52

Contrarian Sales Techniques

OCTOBER 19, 2023

Whether you're a hospital administrator crunching numbers, a doctor ensuring the best patient outcomes, or a patient seeking the best care, "value" can look quite different. Doctors: Clinical Outcomes and Patient Care On the other side of the spectrum, doctors view value through a clinical lens. But it's essential.

Doctors 52

Doctors Medical Patients Healthcare 52

World of DTC Marketing

JULY 23, 2020

Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to prescribe” During the month a client of ours had decided to attach a short survey to physicians they detailed. ” and “will the side effects scare them away?”

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Physicians Marketing Side effects Patients 130

PM360

SEPTEMBER 28, 2022

The resulting data offer a view into physician information needs at two critical junctures—during diagnosis and treatment selection. “We physicians are running into challenges around the diagnosis and treatment phase of specific diseases, and so express a need for information that will help them in each phase of the disease progression.”.

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Physicians Pharma Education Pharma Rep 109

PM360

MAY 25, 2023

Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” With AI-powered chatbots and services, patients can access the information they need more efficiently. And it’s not just healthcare providers who benefit; patients will no longer rely solely on doctors for medication-related queries.

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Marketing Pharma Healthcare Provider Healthcare 98

PM360

AUGUST 24, 2023

healthcare system but we haven’t seen widespread acceptance by doctors and patients. As we found in our latest physician survey, physicians are actively seeking more information on key topics such as patient affordability, patient eligibility, clinical results, formulary coverage, and more. How integrated are your marketing channels?

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Marketing Physicians Electronics Patients 97

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

LEVO Health

OCTOBER 9, 2023

Alongside this, point-of-care advertising is emerging as a powerful tool to deliver timely and relevant information to healthcare professionals during their interactions with patients. This form of advertising is becoming especially crucial in the age of virtual care, ensuring that physicians have the right information at their fingertips.

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Healthcare Healthcare Physicians Consulting 98

PM360

MARCH 24, 2023

Among polled patients who had never accessed a cancer-support program, education about cancer treatments and their side effects (33%), as well as information to help them better understand their cancer (32%) topped the list of resources they wished they had received.

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Patients Education Side effects Media 98

Contrarian Sales Techniques

JULY 14, 2024

From miracle cures that fizzled to treatments with side effects that would make your hair curl. But I built trust with my clients, the doctors and nurses on the front lines. It was a decent pain medication, but the side effects profile raised eyebrows. The doctors, trusting his reports, were none the wiser.

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Side effects Medical sales Doctors Ethics 52

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. How can we help ensure patients continue to take their medications as prescribed? But it is not a simple answer. Founder and CEO. b2b@andaman7.com. Furthermore, with 1.5

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Prescription Medical Patients Side effects 105