World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. They all said the same thing “our salesforce is not paid to hand out information on just patient assistance programs.” Where to start? Here are some options.

Doctors 286

Doctors Physicians Pharma reps Pharma Rep 286

Scott’s Directories

JUNE 16, 2022

The serious profession of doctors causes them to always have an unforgiving schedule. Trying to schedule a marketing meeting with a doctor can take a bit of effort and stubbornness, as doctors are notoriously difficult to pin down. There are more such basics to keep in mind when trying to sell products or services to doctors.

Doctors 52

Doctors Sales pitches Product sample Management 52

Healthcare Success

SEPTEMBER 20, 2022

The goal is to enhance the visibility and credibility of each practice and physician using consistent and accurate information. Create custom informational posters Once an event is planned with a target company, provide informational posters for corporate bulletin boards that promote the topic, speaker, benefits, date, and time.

Patients 102

Patients Specialization Healthcare Healthcare 102

Contrarian Sales Techniques

NOVEMBER 20, 2024

It’s not just about selling products – it’s about shaping how doctors prescribe, ensuring patients have access to affordable, effective treatments. By providing detailed information, product samples, and support, reps help bridge the knowledge gap and influence prescribing habits.

Prescription 52

Prescription Medical Doctors Sales 52

Contrarian Sales Techniques

OCTOBER 16, 2023

This could be scheduling a meeting, trying a product sample, or simply responding to the email or call. Provide Contact Information: Ensure the recipient knows how to reach you. Phone Introduction: Calling a healthcare professional: "Hello, Dr. [Doctor's Last Name]. Always be respectful of their busy schedule.

Medical 52

Medical Doctors Medical sales Product sample 52

Contrarian Sales Techniques

JUNE 18, 2023

Gauging the Doctor's Receptivity When assessing your doctor's responsiveness, there are three basic steps: - Active Listening - Inquisitive Probing - Trial Closing These steps form the cornerstone of sales closing in the pharmaceutical sector. When seeking a doctor's commitment, strive to be specific, outcome-driven, and realistic.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Doctors 52