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What is pharma’s responsibility for online health information?

World of DTC Marketing

adults use the Internet, and 61% have looked for health or medical information on the Internet. Additionally, 49% have accessed a website that provides information about a specific medical condition or problem. Many people get health information from the Internet but are left on their own to determine if it’s credible.

Doctors 227
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Growing Doctor Referrals With Physician Liaisons

Healthcare Success

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). But traditional physician liaison strategies are no longer enough. This is very informal. Tune in for expert advice and help your organization excel. Susan Boydell Be here!

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Even on social media “listen to the doctor”

World of DTC Marketing

Unfortunately, there is a lot of false and bad information online. To get accurate information, follow one of the many physicians online. The amount of critical health information online is an enormous problem. He is easy to understand, but, more importantly, I trust his information over any media outlet.

Media 253
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Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

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It’s getting harder to launch a new drug to physicians

World of DTC Marketing

SUMMARY: Physicians are tired and overwhelmed with medical information on new drugs. They don’t have the time to sit in the office and search for more information, and they feel that pharma is giving them “too much” information. The post It’s getting harder to launch a new drug to physicians.

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Doctor Marketing: How to Integrate Doctors Into Your Marketing Programs

Healthcare Success

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

Doctors 118
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The Role of the BC Doctors Directory in Improving Patient-Doctor Connections

Scott’s Directories

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. The BC Physician Directory significantly bridges this gap, ensuring patients can easily find the right healthcare provider. It also enhances the overall quality of healthcare in the province.

Doctors 52