World of DTC Marketing

SEPTEMBER 14, 2021

Like it or not, people get their health information online, and misinformation is spread faster and shared more accurate information. It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” This is a huge wasted opportunity.

Media 159

Media Healthcare Provider Insurance Doctors 159

World of DTC Marketing

SEPTEMBER 18, 2020

IN SUMMARY: According to a Takeda Oncology report “for people diagnosed with multiple myeloma, there can be an abundance of information, which can lead to confusion around the next steps in their diagnosis and treatment plan. This is an opportunity to make a difference.

Physicians 259

Physicians Patients Engineering Doctors 259

Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

Doctors 118

Doctors Marketing Healthcare Healthcare 118

World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need. Still, the gatekeeper continues to be their doctor.

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. Doximity was flagged for having anti-vaccine information. Doximity was flagged for having anti-vaccine information.

Media 294

Media Physicians Pharma Marketing 294

World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

Doctors 143

Doctors Physicians Media Pharma 143

World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 84% were confident their personal information was secure and private during the visit. 83% believed the quality of the patient-physician communication was good. What about physicians? According to the AMA.

Doctors 247

Doctors Physicians Insurance Medicine 247

World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? So what is the future of digitization within healthcare?

Pharma reps 237

Pharma reps Pharma Rep Doctors Physicians 237

World of DTC Marketing

JULY 12, 2021

People who rushed to get COVID shots booking appointments slid will undoubtedly rush to get booster shots, but we need better and clearer information from the FDA and local physicians. My doctor said she is waiting for more clinical data and has already had patients ask about a booster shot.

FDA 292

FDA Doctors Media Physicians 292

World of DTC Marketing

DECEMBER 3, 2020

Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. Today, that number is even lower because consumers are more likely to do their research instead of blindly asking their doctor for an Rx.

Prescription 181

Prescription Marketing Doctors Physicians 181

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. If you follow some basic testing, email can be an effective tool for communicating information. 100 percent of U.S.

Physicians 180

Physicians Doctors Marketing Sales 180

Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

Doctors 102

Doctors Distribution Marketing Media 102

World of DTC Marketing

NOVEMBER 16, 2021

Based on the increasing availability of data along with technology and analytics, marketers have the ability to get closer than ever to their customers in order to meet their expectations and satisfy their information needs. 1ne : Physician expectations from pharma have shifted. 3hree: How people consume health information is changing.

Marketing 253

Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

AUGUST 29, 2022

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. Business building concept.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. It largely depends on how big your market is and where they get their health information.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

FEBRUARY 15, 2021

The Nucala website clearly informs people about severe asthma, but the criteria seem to be very liberal. There is a physician discussion guide, but the key question is, can this discussion be had online, or does it require an office visit? One of the features I do like is the “find a doctor” feature. million people.

Physicians 205

Physicians Education Doctors Insurance 205

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Channel Use in Flux.

Physicians 109

Physicians Pharma Education Pharma reps 109

MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

Sales Strategy 98

Sales Strategy Medical sales Doctors Sales 98

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 62

Doctors Physicians Marketing Prospecting 62

MedReps

NOVEMBER 22, 2022

While some may view pharmaceutical sales as easy, there are a number of things that happen behind the scenes in order to make those sales visits with doctors go well. A medical sales rep needs to be as prepared as possible and have all of the information doctors want in order to make a sale. And what do doctors expect?

Medical sales reps 78

Medical sales reps Medical sales Doctors Sales 78

World of DTC Marketing

SEPTEMBER 22, 2021

The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins. 5ive: Please!

Doctors 43

Doctors Media Marketing Prescription 43

World of DTC Marketing

AUGUST 10, 2022

Consumers share more information online than ever as inflation cuts into their disposable income. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. The search for that information usually occurs online, in groups, or person to person.

Marketing 252

Marketing Media Side effects Pharma 252

PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

Doctors 104

Doctors Patients Education Medical 104

World of DTC Marketing

AUGUST 23, 2020

More than three-quarters of physicians say their practice is offering telemedicine visits. FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. The other finding that’s kind of missing is the value of a physician-pharma relationship.

Doctors 213

Doctors Physicians Pharma Medical 213

World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks. When it comes to HCPs, the keyword seems to be “data.”

Media 238

Media Pharma Side effects Physicians 238

Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). But traditional physician liaison strategies are no longer enough. This is very informal. Tune in for expert advice and help your organization excel. Susan Boydell Be here!

Physicians 62

Physicians Doctors Sales Marketing 62

World of DTC Marketing

AUGUST 13, 2020

It’s also a good time to review processes to ensure they add value to patients and physicians. In correct information about vaccines and other treatments was rampant. It’s why pharma has to provide links to credible online health information. Now would be a great time to build your emarketing team.

Pharma 223

Pharma Doctors Media Marketing 223

PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

World of DTC Marketing

JULY 5, 2022

In addition, HCPs should be directed to inform patients that they are prime candidates for cancer, diabetes, and other serious health problems based on their examinations. The irony for pharma is that by adding health information on the health condition in which their product competes, they can become more engaging to their audiences.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

MARCH 11, 2022

According to the report: 1ne: More than half of respondents say the pandemic reduced their confidence in the healthcare system, and only 61% say they are confident in their ability to find answers about healthcare and make informed decisions for themselves and their families, a 10-point decline over five years. Physician trust in the U.S.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

MARCH 3, 2022

So let’s look at some of the top insights from the report, along with my snide comments: Consumers turn to pharma sites for reliable information: In the age of empowered consumers, access to reliable healthcare information has never been more demand. Most say pharma websites don’t meet their needs. INSIGHT: Convenience?

Pharma 143

Pharma Doctors Physicians Medical 143

World of DTC Marketing

AUGUST 14, 2022

Telehealth can be advantageous to patients who need an Rx refill or are following up on a treatment option, but it has been my experience that most doctors are still very cautious about its use. TermLife 2 go surveyed 500 people to find out if they’ve ever lied to their doctors, and 23% said they have. Why do patients lie?

Doctors 154

Doctors Physicians Healthcare Healthcare 154

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. Data will show that the percentage of people who see a DTC TV ad and ask their doctor for the product is minute.

Marketing 202

Marketing Pharma Physicians Side effects 202

Scott’s Directories

AUGUST 13, 2024

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. The BC Physician Directory significantly bridges this gap, ensuring patients can easily find the right healthcare provider. It also enhances the overall quality of healthcare in the province.

Doctors 52

Doctors Patients Healthcare Provider Physicians 52

Scott’s Directories

JULY 12, 2024

In the dynamic world of pharmaceutical sales, having access to accurate and comprehensive information is crucial. One of the most valuable resources available to sales professionals is MD Select’s BC Doctors Directory. The BC physician directory is an essential asset for anyone looking to excel in this field.

Doctors 52

Doctors Pharmaceutical Sales Sales Pharmaceutical 52

eMediWrite

AUGUST 24, 2023

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals.

Doctors 52

Doctors Physicians Medical Education 52

Scott’s Directories

AUGUST 20, 2024

Telemedicine is becoming increasingly vital in healthcare delivery, especially in Alberta, where distances between patients and doctors can be vast. As this technology continues to evolve, tools like the Alberta Physicians directory ensure that patients and healthcare professionals can connect.

Doctors 52

Doctors Healthcare Provider Physicians Healthcare 52