World of DTC Marketing

JANUARY 18, 2021

Pharma companies are also helping patients understand where they can access labs, infusion centers, or imaging centers and offering solutions to HCPs and their practices so they can more easily afford and keep stock of therapies. And, in fact, 61% said they are interacting with pharma sales reps more during COVID-19 than they did before.

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Pharma sales reps Marketing Pharma Sales 173

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. You must be able to convey complex medical information to healthcare professionals clearly and engagingly.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. When brands create messaging that removes stigmas and empowers patients to ask their doctor about a symptom that leads to a diagnosis, we have succeeded.

Marketing 52

Marketing Physicians Patients Doctors 52

Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. Or perhaps they’ll be engaging with doctors in virtual reality. We want to put what they need right at their fingertips to get more done in this information-rich environment without getting lost or distracted in the software.

CRM 52

CRM Key account management Doctors Pharma reps 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. On average, HCPs viewed this medication’s approved information for approximately 32 seconds. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Evolve Your Success

JULY 18, 2023

Finally, diving into the essentials of pursuing a career in electrophysiology med device sales, Keila highlights the need for a genuine curiosity to understand complex information and adaptability in this dynamic field. I’m guiding the doctor with his catheters while he is manipulating them and advising on where to make lesions.

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Sales Medical sales Medical Healthcare 52

Evolve Your Success

MAY 9, 2023

Let’s get into that space because that’s a space that there isn’t enough information about as a whole. Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would say it’s equivalent probably to a pharma rep. Is that correct? What is ophthalmology?

Sales 52

Sales Medical Medical sales Retail 52

PM360

DECEMBER 20, 2023

A majority of HCPs want to receive relevant information on their own times and terms. A recent Sermo survey indicated that nearly two-thirds of responders changed their perception of medications or treatment options based on information obtained on social media. million self-identified HCPs on the platform to pharma marketers.

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