Contrarian Sales Techniques

NOVEMBER 21, 2024

How Drug Access Programs Shape My Role As a pharma rep, I’ve seen the real, transformative impact of these programs. Initially, the doctors were skeptical about the program’s sustainability – and rightly so. For me, this experience was a powerful reminder that our role as reps goes far beyond sales.

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PM360

OCTOBER 22, 2024

How can we ensure that vital prescription information reaches patients when they need it? This is an achievable reality through strategic use of existing healthcare channels that have been negotiated for pharma access—inside the electronic health record (EHR).

Medical 52

Medical Patients Prescription Doctors 52

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. You must be able to convey complex medical information to healthcare professionals clearly and engagingly.

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Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. Or perhaps they’ll be engaging with doctors in virtual reality. We want to put what they need right at their fingertips to get more done in this information-rich environment without getting lost or distracted in the software.

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CRM Key account management Doctors Pharma reps 52

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. When brands create messaging that removes stigmas and empowers patients to ask their doctor about a symptom that leads to a diagnosis, we have succeeded.

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Marketing Physicians Patients Doctors 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. On average, HCPs viewed this medication’s approved information for approximately 32 seconds. THE CHALLENGE.

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Physicians Media Pharma sales reps Electronics 52

Evolve Your Success

JULY 18, 2023

Finally, diving into the essentials of pursuing a career in electrophysiology med device sales, Keila highlights the need for a genuine curiosity to understand complex information and adaptability in this dynamic field. I’m guiding the doctor with his catheters while he is manipulating them and advising on where to make lesions.

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Evolve Your Success

MAY 9, 2023

Let’s get into that space because that’s a space that there isn’t enough information about as a whole. Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would say it’s equivalent probably to a pharma rep. Is that correct? What is ophthalmology?

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Sales Medical Medical sales Retail 52

PM360

DECEMBER 20, 2023

A majority of HCPs want to receive relevant information on their own times and terms. A recent Sermo survey indicated that nearly two-thirds of responders changed their perception of medications or treatment options based on information obtained on social media. million self-identified HCPs on the platform to pharma marketers.

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