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Field medical affairs representatives or medicalscience liaisons (MSLs) are responsible for driving bi-directional scientific exchange with key opinion leaders (KOLs). The good news is many data sources are available to help inform decision-making. It’s a lot to juggle. But that’s just the beginning.
The sales and marketing landscape for pharmaceuticals has been changing for some time thanks to the wealth of information now available online for doctors to access at their leisure – but face to face information and education is still as important as ever when exploring new pharmaceutical products.
While medicalscience advances, too many clinics still rely on cumbersome paperwork. They streamline the process of collecting essential patient information by automating data entry. These forms collect essential information, such as demographics, insurance details, medical history, and reason for visit.
Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medicalscience is medical journals.
Delivering these materials in the proper format, however, requires a keen understanding of providers’ educational needs, learning science, and creative storytelling. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more.
A majority of HCPs want to receive relevant information on their own times and terms. A recent Sermo survey indicated that nearly two-thirds of responders changed their perception of medications or treatment options based on information obtained on social media. Look for TikTok to merchandise the 4.7
The resulting data offer a view into physician information needs at two critical junctures—during diagnosis and treatment selection. “We physicians are running into challenges around the diagnosis and treatment phase of specific diseases, and so express a need for information that will help them in each phase of the disease progression.”.
Consultants, doctors, and nurses are overworked, stressed, and tired. The old multichannel approach to medical and commercial strategy is no longer as effective as it once was. As a result, sales representatives and medicalscience liaisons (MSLs) remain critical to the planning and success of a program.
As representatives, they sell company's products, including medicines, prescription drugs, and medical equipment, to a variety of customers, including hospitals, doctor's offices, pharmacies, hospitals, and other medical facilities. They are medical agents (i.e.,
When Marc’s doctors discovered he had a rare liver condition, it almost felt like a relief. Combined with the incentives provided by the Orphan Drug Act, a powerful dynamic is at play, ever further pushing the limits of what medicalscience can achieve. At least his enemy now had a name. Understanding Rare Disease Communities.
Where clinicians once received information primarily from books, journals, and peers, HCPs today rely heavily on the digital delivery of new information. The pandemic has also disrupted how HCPs interact with their colleagues and pharma in sharing information. One must choose words carefully.
Acting as a go-between for pharma and physicians, medicalscience liaisons (MSLs) are responsible for communicating necessary information about new medicines to healthcare professionals and key opinion leaders (KOLs). Traditionally, these detailed scientific discussions took place in person. A fresh approach.
While MSLs usually aim to portray a company favorably, it is their ultimate objective to provide accurate and unadulterated information. This, however, contains a minimal amount of information. Scan through the company’s investor section for detailed, up-to-date, and accurate information. Doctors of Veterinary Medicine (DMVs).
This disruption has changed the way doctors and cancer patients expect to experience services and products, and there is no going back now. We are bombarded with endless notifications, emails, alerts, and messages, and, coupled with unlimited access to a wealth of information, the volume of online noise is undeniable.
Are you ready to explore the fascinating world of MedicalScience Liaisons (MSLs) in the pharmaceutical industry ? MSLs are considered the experts in scientific and medicalinformation and they are responsible for building relationships with healthcare professionals.
Medicalscience liaisons and medical affairs personnel are becoming increasingly important customer-facing components of the team, as sales rep access continues to be limited. We’re seeing brands increase budgets for Medical Affairs,” says Stewart Young, SVP, Strategic Planning, Intouch Proto.
make patient’s health information available online within a short period of time, facilitate the electronic exchange of health information to improve the quality of care delivered, and submit clinical quality data to reimbursement authorities as required). Advance MedicalScience.
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