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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

Field medical affairs representatives or medical science liaisons (MSLs) are responsible for driving bi-directional scientific exchange with key opinion leaders (KOLs). The good news is many data sources are available to help inform decision-making. It’s a lot to juggle. But that’s just the beginning.

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Can Medical Science Liaisons Improve Pharma Sales Effectiveness?

Revosuite

The sales and marketing landscape for pharmaceuticals has been changing for some time thanks to the wealth of information now available online for doctors to access at their leisure – but face to face information and education is still as important as ever when exploring new pharmaceutical products.

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How Digital Patient Intake is Revolutionizing Healthcare

Referral MD

While medical science advances, too many clinics still rely on cumbersome paperwork. They streamline the process of collecting essential patient information by automating data entry. These forms collect essential information, such as demographics, insurance details, medical history, and reason for visit.

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Understand the pivotal role that medical journals play for physicians: The ideal method of pharma-doctor engagement

eMediWrite

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals.

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Every scientific message has a story. Medical communications must adapt to effectively bring these to life.

pharmaphorum

Delivering these materials in the proper format, however, requires a keen understanding of providers’ educational needs, learning science, and creative storytelling. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more.

Medical 98
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8 Tactics to Increase HCP Engagement in 2024

PM360

A majority of HCPs want to receive relevant information on their own times and terms. A recent Sermo survey indicated that nearly two-thirds of responders changed their perception of medications or treatment options based on information obtained on social media. Look for TikTok to merchandise the 4.7

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What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

PM360

The resulting data offer a view into physician information needs at two critical junctures—during diagnosis and treatment selection. “We physicians are running into challenges around the diagnosis and treatment phase of specific diseases, and so express a need for information that will help them in each phase of the disease progression.”.