MedCity News

MARCH 28, 2023

He thinks this will greatly increase healthcare transparency for a few reasons, including making data more available and influencing more primary care doctors to act as health information fiduciaries on behalf of their patients.

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Healthcare Healthcare Doctors Patients 287

Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

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Doctors Marketing Healthcare Healthcare 113

World of DTC Marketing

JULY 28, 2021

HCPs increasingly turn to trusted colleagues on digital networks for reliable information. When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. They need to use the power of online to connect physicians and share information. Why has pharma become less important?

Physicians 313

Physicians Doctors Side effects Pharma 313

Fierce Pharma

DECEMBER 9, 2023

A new study examined side effect reports of BMCA immunotherapies from the FDA Adverse Event Reporting System, hoping to help inform doctors in their treatment decisions. But these immunotherapies also come with various potentially dangerous side effects. |

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Side effects FDA Safety Doctors 254

Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy. Why email marketing to doctors? Text versus branded HTML.

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Doctors Distribution Marketing Media 100

World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. 2wo: By far, going online for more information was the next step to learn about new treatments. 4our: We included a series of questions on understanding online health information. Their doctor was a distant second.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” Still, the gatekeeper continues to be their doctor.

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Marketing Prescription Side effects Doctors 285

MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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Sales Strategy Medical sales Doctors Sales 98

World of DTC Marketing

JUNE 10, 2021

They have their Medscape home page set up the way they want and need, and they know how to get around the site to find the information they need. Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients. Pharma has a LOT of information on these topics and should make it available to physicians.

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Doctors Physicians Media Pharma 143

Pharma Marketing Network

JULY 12, 2023

The internet is a vast resource of information on health and wellness. However, not all of this information is created equal. Some of it is accurate and reliable, while other information may be misleading or even harmful. This is especially true when it comes to pharmaceutical-sponsored health information.

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Pharmaceutical Doctors Government Consulting 98

World of DTC Marketing

NOVEMBER 16, 2021

Based on the increasing availability of data along with technology and analytics, marketers have the ability to get closer than ever to their customers in order to meet their expectations and satisfy their information needs. 3hree: How people consume health information is changing.

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Marketing Doctors Healthcare Healthcare 253

PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

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Doctors Patients Education Medical 104

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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Doctors Marketing Insurance Prescription 243

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes. What can we learn from this?

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Side effects Media Marketing Doctors 226

World of DTC Marketing

JANUARY 4, 2021

Here’s my list: 1ne: DTC should focus more on providing health information about advertised medications and less on “selling.” ” The overwhelming majority of consumers have become online health seekers, and DTC marketers need to help them cut through bad health information online.

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Marketing Media Medical Prescription 271

World of DTC Marketing

NOVEMBER 1, 2021

They give us insights like this “dollars are being spent on advertising related to COVID-19, as public health organizations and private medical institutions raised awareness around testing, safety measures, and other pandemic-related information,” which aren’t insights at all. END Points.

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Pharma Doctors Retail Healthcare 227

World of DTC Marketing

NOVEMBER 15, 2021

SUMMARY: Physicians are tired and overwhelmed with medical information on new drugs. They don’t have the time to sit in the office and search for more information, and they feel that pharma is giving them “too much” information. An exciting development presented itself.

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Physicians Pharma Doctors Marketing 238

World of DTC Marketing

SEPTEMBER 18, 2020

IN SUMMARY: According to a Takeda Oncology report “for people diagnosed with multiple myeloma, there can be an abundance of information, which can lead to confusion around the next steps in their diagnosis and treatment plan. Use Facebook, for example, to look for cancer groups and you’ll be bombarded with ads for supplements.

Physicians 259

Physicians Patients Engineering Doctors 259

World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. As for patients?

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Pharma reps Pharma Rep Doctors Physicians 237

MedCity News

NOVEMBER 7, 2023

My doctor ordered an MRI, which revealed a five-centimeter tumor on the right side, accompanied by lymph-node involvement. And, what else hasn’t my doctor told me about?” I knew the healthcare system in this country was overwhelmed so I quickly learned the importance of being an informed advocate for my own care.

Doctors 317

Doctors Patients Leads Marketing 317

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. If you follow some basic testing, email can be an effective tool for communicating information. 100 percent of U.S.

Physicians 180

Physicians Doctors Marketing Sales 180

World of DTC Marketing

JULY 13, 2022

For example, when I complained about leg cramping after bike riding, my pharmacists suggested I switched statins and contacted my doctor to arrange a different medication. Doctors still don’t trust the wearables’ data and want their tests, but digital health can inform patients and make them aware of potential health issues.

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Doctors Retail Medical Healthcare 245

World of DTC Marketing

FEBRUARY 3, 2022

While the Internet provides a wealth of online health information, it can also confuse people looking for information. Social media is being used more and more by online health seekers, but it has a lot of inaccurate information. 2wo: The pharma product website is a living entity.

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Pharma Education Marketing Doctors 247

World of DTC Marketing

FEBRUARY 15, 2021

The Nucala website clearly informs people about severe asthma, but the criteria seem to be very liberal. One of the features I do like is the “find a doctor” feature. The online health seeker just enters his/her zip code and can find a doctor to help diagnose possible sever asthma. million people.

Physicians 205

Physicians Education Doctors Insurance 205

World of DTC Marketing

OCTOBER 4, 2021

SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information. This includes health information as well. By my estimate, there are thousands of health groups on Facebook.

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Media Healthcare Healthcare Marketing 224

MedCity News

JUNE 8, 2023

As an autistic person with chronic illness, I’ve sat in my car and cried after doctor’s appointments where debilitating symptoms were dismissed as anxiety or communication with staff broke down. It’s often assumed (even by doctors!) Take autism, for example. This will lead to better patient experiences and outcomes.

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Medical Patients Doctors Training 279

World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

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Doctors Specialization Engineering Consulting 199

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. Online searches for health information remain brisk, according to Google. Many people are going online for health information as the Internet has become cluttered with misinformation.

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Media Side effects Doctors Prescription 182

MedCity News

OCTOBER 16, 2023

Soon after our encounter concluded, DAX Copilot had summarized the information for all to see on a wall-mounted screen. ” OK, so it’s not full proof but it gets most of the grunt work done, and the doctor can review and fix any errors before approving the note. How much will such capabilities cost health systems?

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Healthcare Healthcare Patients Doctors 317

World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. I’ve seen that, while people will turn to social media for health information, they seldom make treatment decisions based on what they find.

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Media Pharma Healthcare Provider Specialization 180

World of DTC Marketing

AUGUST 29, 2022

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand.

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Side effects Physicians Insurance Marketing 203

Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

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Doctors Medical sales Sales Medical 246

eMediWrite

APRIL 1, 2025

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs).

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Marketing Pharma Ethics Doctors 52

Scott’s Directories

JANUARY 23, 2025

A reliable Nova Scotia doctors directory provides healthcare businesses and organizations access to accurate information about physicians across the province. A comprehensive Nova Scotia physician directory simplifies this process by consolidating essential details such as contact information, specialties, and practice locations.

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Physicians Medical Doctors Recruitment 52

World of DTC Marketing

AUGUST 23, 2020

FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. When patients start to return to doctors’ offices we need to ask “how much time will a doctor have to do online consultations with pharma?” Medscape Detailed Findings.

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Doctors Physicians Pharma Medical 213

World of DTC Marketing

JUNE 24, 2021

Pharma TV ads drive people online to search for more information. Patient behavior has changed during the pandemic as Google has shown that more are going online for health information. To portray patients, mindless people who blindly believe DTC TV ads and rush to their doctor to ask for a product are inaccurate.

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FDA Doctors Prescription Pharma 165

World of DTC Marketing

MAY 13, 2021

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. Yet, there are some ways to reach physicians in a forum they do trust.

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Physicians Marketing Drug Sample Pharma 173