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What is pharma’s responsibility for online health information?

World of DTC Marketing

adults use the Internet, and 61% have looked for health or medical information on the Internet. Additionally, 49% have accessed a website that provides information about a specific medical condition or problem. Many people get health information from the Internet but are left on their own to determine if it’s credible.

Doctors 227
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Cardiologists say information on wearables isn’t always useful.

World of DTC Marketing

Although the gadgets are a technical achievement, some cardiologists say the information the devices produce isn’t always helpful. Now we’re playing catch-up and figuring out what to do with this information.”. Fitbit collected such information, Faranesh told KHN, as part of a survey submitted to the FDA for clearance of its device.

Doctors 231
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Doctor Marketing: How to Integrate Doctors Into Your Marketing Programs

Healthcare Success

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

Doctors 118
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Patients Getting Weight Loss Information from Advertising as Opposed to Doctors: New Study Suggests

PharmExec

A study detailing how patients struggling with obesity interact with the life sciences industry suggests that they don’t get weight loss information from their doctors.

Doctors 52
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Just how bad is Facebook health information? Really bad

World of DTC Marketing

SUMMARY: The health information on Facebook is a danger to anyone who reads it. Facebook should post a warning on every page that deals with health issues that informs people that their physician is still their best source of information. I was also shocked by people questioning their doctor’s treatment recommendations.

Doctors 197
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Even on social media “listen to the doctor”

World of DTC Marketing

Unfortunately, there is a lot of false and bad information online. To get accurate information, follow one of the many physicians online. The amount of critical health information online is an enormous problem. He is Chair of UCSF Department of Medicine and has been actively sharing his thoughts on the latest COVID information.

Media 253
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The Role of the BC Doctors Directory in Improving Patient-Doctor Connections

Scott’s Directories

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. Comprehensive Access to Medical Professionals The BC Doctors Directory offers a comprehensive list of medical professionals categorized by specialty and location.

Doctors 52