Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

Doctors 118

Doctors Marketing Healthcare Healthcare 118

World of DTC Marketing

JULY 28, 2021

HCPs increasingly turn to trusted colleagues on digital networks for reliable information. When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. They need to use the power of online to connect physicians and share information. Why has pharma become less important?

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Physicians Doctors Side effects Pharma 313

Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy. Why email marketing to doctors? Text versus branded HTML.

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Doctors Distribution Marketing Media 102

World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. 2wo: By far, going online for more information was the next step to learn about new treatments. 4our: We included a series of questions on understanding online health information. Their doctor was a distant second.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” Still, the gatekeeper continues to be their doctor.

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Marketing Prescription Side effects Doctors 285

MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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Sales Strategy Medical sales Doctors Sales 98

World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Side effects Doctors Prescription Media 217

World of DTC Marketing

JUNE 10, 2021

They have their Medscape home page set up the way they want and need, and they know how to get around the site to find the information they need. Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients. Pharma has a LOT of information on these topics and should make it available to physicians.

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Doctors Physicians Media Pharma 143

Pharma Marketing Network

JULY 12, 2023

The internet is a vast resource of information on health and wellness. However, not all of this information is created equal. Some of it is accurate and reliable, while other information may be misleading or even harmful. This is especially true when it comes to pharmaceutical-sponsored health information.

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Pharmaceutical Doctors Government Consulting 98

World of DTC Marketing

JULY 12, 2021

People who rushed to get COVID shots booking appointments slid will undoubtedly rush to get booster shots, but we need better and clearer information from the FDA and local physicians. My doctor said she is waiting for more clinical data and has already had patients ask about a booster shot. The post <strong>Who do you trust?

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FDA Doctors Media Physicians 292

World of DTC Marketing

NOVEMBER 16, 2021

Based on the increasing availability of data along with technology and analytics, marketers have the ability to get closer than ever to their customers in order to meet their expectations and satisfy their information needs. 3hree: How people consume health information is changing.

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Marketing Doctors Healthcare Healthcare 253

PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

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Doctors Patients Education Medical 104

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. It largely depends on how big your market is and where they get their health information. Patients feel electronic health records belong to them and that they should be accessible by every doctor they see.

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Doctors Side effects Marketing Patients 296

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Two doctors I chatted with said they are getting requests from patients who want to lose weight and do not have diabetes. What can we learn from this?

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Side effects Media Marketing Doctors 226

World of DTC Marketing

DECEMBER 3, 2020

Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. Today, that number is even lower because consumers are more likely to do their research instead of blindly asking their doctor for an Rx.

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Prescription Marketing Doctors Physicians 181

World of DTC Marketing

FEBRUARY 18, 2022

84% were confident their personal information was secure and private during the visit. Today, with that infection risk easing for those who have been vaccinated, many patients nevertheless prefer that doctors, nurses, and other health workers be able to examine and talk to them in person. 81% said the provider was thorough.

Doctors 247

Doctors Physicians Insurance Medicine 247

World of DTC Marketing

JANUARY 4, 2021

Here’s my list: 1ne: DTC should focus more on providing health information about advertised medications and less on “selling.” ” The overwhelming majority of consumers have become online health seekers, and DTC marketers need to help them cut through bad health information online.

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Marketing Media Medical Prescription 271

World of DTC Marketing

NOVEMBER 1, 2021

They give us insights like this “dollars are being spent on advertising related to COVID-19, as public health organizations and private medical institutions raised awareness around testing, safety measures, and other pandemic-related information,” which aren’t insights at all. END Points.

Pharma 227

Pharma Doctors Retail Healthcare 227

World of DTC Marketing

MARCH 27, 2022

Two significant issues when using the web for mental health information are too much information and no quality control. Wading through vast amounts of uncensored information of low quality is time-consuming and frustrating. The Federal Government has a list of laws to protect patient privacy. These laws are called HIPPA.

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Healthcare Healthcare Insurance Ethics 259

World of DTC Marketing

SEPTEMBER 22, 2021

The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins. 5ive: Please!

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Doctors Media Marketing Prescription 43

World of DTC Marketing

NOVEMBER 15, 2021

SUMMARY: Physicians are tired and overwhelmed with medical information on new drugs. They don’t have the time to sit in the office and search for more information, and they feel that pharma is giving them “too much” information. An exciting development presented itself.

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Physicians Pharma Doctors Marketing 238

World of DTC Marketing

SEPTEMBER 18, 2020

IN SUMMARY: According to a Takeda Oncology report “for people diagnosed with multiple myeloma, there can be an abundance of information, which can lead to confusion around the next steps in their diagnosis and treatment plan. Use Facebook, for example, to look for cancer groups and you’ll be bombarded with ads for supplements.

Physicians 259

Physicians Patients Engineering Doctors 259

World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. As for patients?

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Pharma reps Pharma Rep Doctors Physicians 237

World of DTC Marketing

JUNE 3, 2022

. “The broad scope of digital health includes categories such as mobile health (mHealth), health information technology (IT), wearable devices, telehealth and telemedicine, and personalized medicine. However, doctors should embrace patients who are keen to manage their chronic conditions and support them.

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Doctors Insurance Medical Patients 291

World of DTC Marketing

AUGUST 10, 2022

Consumers share more information online than ever as inflation cuts into their disposable income. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. The search for that information usually occurs online, in groups, or person to person.

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Marketing Media Side effects Pharma 252

World of DTC Marketing

JULY 13, 2022

For example, when I complained about leg cramping after bike riding, my pharmacists suggested I switched statins and contacted my doctor to arrange a different medication. Doctors still don’t trust the wearables’ data and want their tests, but digital health can inform patients and make them aware of potential health issues.

Doctors 245

Doctors Retail Medical Healthcare 245

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. If you follow some basic testing, email can be an effective tool for communicating information. 100 percent of U.S.

Physicians 180

Physicians Doctors Marketing Sales 180

World of DTC Marketing

AUGUST 13, 2020

In correct information about vaccines and other treatments was rampant. It’s why pharma has to provide links to credible online health information. Sure patients are staying away from doctors’ offices now but do we know for sure that trend will last? Now would be a great time to build your emarketing team.

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Pharma Doctors Media Marketing 223

World of DTC Marketing

JULY 5, 2022

In addition, HCPs should be directed to inform patients that they are prime candidates for cancer, diabetes, and other serious health problems based on their examinations. The irony for pharma is that by adding health information on the health condition in which their product competes, they can become more engaging to their audiences.

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Insurance Doctors Pharma Side effects 200

World of DTC Marketing

FEBRUARY 3, 2022

While the Internet provides a wealth of online health information, it can also confuse people looking for information. Social media is being used more and more by online health seekers, but it has a lot of inaccurate information. 2wo: The pharma product website is a living entity.

Pharma 247

Pharma Education Marketing Doctors 247

World of DTC Marketing

FEBRUARY 15, 2021

The Nucala website clearly informs people about severe asthma, but the criteria seem to be very liberal. One of the features I do like is the “find a doctor” feature. The online health seeker just enters his/her zip code and can find a doctor to help diagnose possible sever asthma. million people.

Physicians 205

Physicians Education Doctors Insurance 205

World of DTC Marketing

OCTOBER 4, 2021

SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information. This includes health information as well. By my estimate, there are thousands of health groups on Facebook.

Media 224

Media Healthcare Healthcare Marketing 224

World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

Doctors 199

Doctors Specialization Engineering Consulting 199

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. Online searches for health information remain brisk, according to Google. Many people are going online for health information as the Internet has become cluttered with misinformation.

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

AUGUST 29, 2022

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. I’ve seen that, while people will turn to social media for health information, they seldom make treatment decisions based on what they find.

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Media Pharma Healthcare Provider Specialization 180