MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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World of DTC Marketing

JANUARY 18, 2022

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. Bombard doctors with promotional messages, and you’re going to lose.

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Media Pharma Side effects Physicians 238

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. ” and “how will I get reimbursed for telehealth use?”

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Referral MD

MARCH 13, 2023

Photo by JoshuaWoroniecki on Pixabay Technology is everywhere these days, and that includes the realm of healthcare. You may have noticed this if you’ve visited the doctor or dentist recently. It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology.

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World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. Data will show that the percentage of people who see a DTC TV ad and ask their doctor for the product is minute.

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European Pharmaceutical Review

MARCH 21, 2024

At Clalit, which is the second largest healthcare provider in the world, I worked in several management positions and gained a broad understanding of the needs and constraints of a healthcare system. I joined Pfizer in January 2023 as a health access specialist, after working at Clalit Health Services in Israel for almost 20 years.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Pharmaceutical Technology

MAY 25, 2023

The Medicines and Healthcare products Regulatory Agency (MHRA) aims to launch a pilot genetic biobank that will gather patient data to associate drug-related adverse events to their genetic makeup. Side effects due to drugs are responsible for one in every 16 hospital admissions in the UK, based on the announcement.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Higher Engagement: Paid search results get twice the clicks of organic results in the healthcare industry.

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World of DTC Marketing

AUGUST 25, 2021

We’re finding that healthcare treatment choices vary wildly by health condition. Despite all the emphasis on healthcare this year, the number one channel to quickly build awareness is still TV. Diabetics, for example, are more likely to do a lot more research before deciding on any new treatments.

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Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Today, patient marketing is no longer a one-way street.

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PM360

DECEMBER 14, 2023

While influencers have set the bar high in terms of what these medications can accomplish for patients, doctors will have to navigate expectations to bring our patients back to reality. Physicians want to see patients have a successful treatment plan and stopping a medication due to a side effect obviously will not achieve that.

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World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. Source: STAT News Our healthcare system can’t continue to support drugs that don’t have good clinical outcomes behind them.

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World of DTC Marketing

FEBRUARY 7, 2021

However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. Measuring RNA, DNA quickly.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. By targeting healthcare providers on industry-specific platforms, they achieved higher engagement rates and built trust.

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Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. What if there were unseen side effects? The evidence was clear: the generic was just as effective, with a side effect profile virtually identical to the brand name. What if the generic wasn't as well-absorbed? You're a lifesaver!"

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Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. For any health issues, always consult a healthcare professional.

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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eMediWrite

OCTOBER 9, 2023

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. Here are 9 innovative LBL ideas that enhance engagement with healthcare professionals. Thus, an AR learning environment can optimize learning and retention of critical drug information.

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Contrarian Sales Techniques

OCTOBER 19, 2023

In the ever-evolving world of healthcare, the term "value" has taken on a myriad of meanings. The healthcare landscape is vast and varied, with each stakeholder bringing their unique viewpoint to the table. The Multifaceted Nature of Medical Value Value in healthcare isn't a one-size-fits-all concept.

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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World of DTC Marketing

OCTOBER 9, 2020

In today’s environment your website, alone, is not going to get them to run to their doctor for an Rx. There are too many things going on within the healthcare conversion model including way too much interference. Visitors to the website also were interested in the cost of the product.

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PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

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pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. For milder cases, doctors have traditionally prescribed topical corticosteroids, vitamin D analogues, and retinoids. Side effects, front and centre. Both are once-a-day treatments. About the author.

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LEVO Health

JUNE 14, 2024

The healthcare industry – along with the rest of the modern world – is witnessing a transformative shift with the integration of artificial intelligence (AI), reshaping the way providers interact with and care for patients. Enhanced Diagnostic Accuracy AI algorithms are increasingly used to assist in the accurate diagnosis of diseases.

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World of DTC Marketing

JULY 23, 2020

Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to prescribe” During the month a client of ours had decided to attach a short survey to physicians they detailed. ” and “will the side effects scare them away?”

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Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. Top Healthcare Advertising Strategies 1.

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PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Healthcare professionals are in great need of quality educational materials, yet it can seem like most pharmaceutical companies prefer running ads instead.

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Referral MD

JULY 28, 2022

At the very onset of the COVID-19 pandemic, healthcare businesses across the US were suddenly faced with new and intense challenges. In this piece, we will be looking at a few ways healthcare organizations- both small and big- can think about growing their practice in 2022. Photo by Anthony Shkraba on Pexels.

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Pharmaceutical Technology

NOVEMBER 1, 2022

Israel, another leading adopter, has a thriving EHR technology industry that is adapting to the country’s widespread use of Big Data from its country’s healthcare systems. In some countries, EHR is deeply integrated into the entire healthcare system. intervention) was the “cause” of an effect. Adoption of EHR data systems.

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Contrarian Sales Techniques

JULY 14, 2024

From miracle cures that fizzled to treatments with side effects that would make your hair curl. But I built trust with my clients, the doctors and nurses on the front lines. It was a decent pain medication, but the side effects profile raised eyebrows. The doctors, trusting his reports, were none the wiser.

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PM360

JUNE 24, 2024

But the role of AI in healthcare will go beyond this. healthcare, with its 17% share of GDP, is “the most disruptable industry in the world,” and “the first big carcass that AI is going to start to feed on.” One step in this direction is DrugGPT, a tool that has been rolled out to doctors in the UK. And there’s more to come.

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pharmaphorum

AUGUST 11, 2022

There have been great strides made in genomics to refine tools that determine the safest, most effective course of treatments for patients across a number of disease states. This means that hyper-metabolisers would need their dosage to be increased to achieve the desired effect.

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Clarivate

AUGUST 17, 2022

Grace tells us about her experience as a physician and discusses healthcare literacy and education at the point of care. In 2017, the same year the SDGs came into effect, the United Nations found that less than half of the global population was covered by essential health services. Dr. Grace Lomax : Yes, happily.

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