Remove Doctors Remove Healthcare Remove Safety
article thumbnail

Digital health is overrated but there is a future

World of DTC Marketing

The rapid advancement in the digital healthcare field brings many advantages and a few problems that shouldn’t be ignored. From mobile medical apps and software that support the clinical decisions doctors make every day to artificial intelligence and machine learning, digital technology has been driving a revolution in health care.

Doctors 291
article thumbnail

Medical Sales Strategies: How to Drive Doctors’ Recommendations

MaBiCo

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

article thumbnail

Gun violence is a national health issue

World of DTC Marketing

Healthcare must play a more significant role in preventing gun violence. Over 90 percent of adults who live in homes with guns say they have never discussed firearm safety with a clinician; to lower that figure, Northwell is conducting a first-of-its-kind National Institutes of Health-funded study.

Doctors 46
article thumbnail

Some of Your Doctors’ Best Qualities are the Same Ones Stifling Your Healthcare Experience

MedCity News

Although problems in US healthcare abound, the most insidious challenges are often tightly coupled with the industry’s most appealing and instilled virtues — a highly selective and independent workforce, (b) an extremely low tolerance for risk, and (c) a high degree of professional oversight.

Doctors 116
article thumbnail

DTC forecasts are not really that reliable

World of DTC Marketing

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year). END Points.

Pharma 227
article thumbnail

Microsoft’s Healthcare AI Efforts Holds Huge Promise for Patients

MedCity News

Called Microsoft Fabric, which was rolled out broadly in May, the announcement on October 10 marks the availability of Fabric’s capabilities specifically for the healthcare vertical – to clinicians, administrators but perhaps, most importantly, to patients. ” The ambient AI heard “pendicular” and “cord.”

article thumbnail

[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

Healthcare Success

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. Not only that, but many doctors and nurses are choosing to retire early or leave their professions altogether. I guarantee most hospitals and healthcare systems are not getting rich.