Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. After all, would you trust your own eyes to a surgeon who has done 20 surgeries, or another doctor who has done 2,000 surgeries?

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Success

JULY 25, 2022

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates.

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PM360

JULY 26, 2023

Would it surprise you to know that the COVID-19 pandemic turned pharmacy priorities on its head, which could have the potential of morphing pharmacies into full-fledge healthcare centers over the long term? it’s not hard to imagine the pharmacy providing even more important healthcare services to the community.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Success

DECEMBER 14, 2022

This past year, we covered healthcare consumerism from nearly every angle. Along with a general look at consumerism, we also dialed down into some of the major consumer personas you’ll want to target: women, wellness consumers, and affluent healthcare consumers. All Consuming Consumerism: Major Shifts & Important Personas.

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PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? Understand the Changing Retail Strategy Landscape.

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Healthcare Success

MAY 31, 2022

The pandemic fast-tracked the growing notion of healthcare consumerism , spurring several changes in the healthcare industry. To further complicate matters, as healthcare consumers continue to prioritize patient experience, physicians are leaving private practices for hospitals and larger medical groups at an alarming rate.

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Healthcare Success

SEPTEMBER 27, 2022

Philadelphia retailer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”. Years ago, it was common for healthcare providers to ask, “How did you hear about us?” What is Call Tracking for Healthcare? The Benefits of Inbound Call Tracking for Healthcare.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

You might think you need to rush to the doctor, but the truth is, many of these minor ailments can be treated with over-the-counter (OTC) medications. Imagine if everyone with a mild fever went to see a doctor – the system would collapse. These stores are technically pharmacies, but they operate more like retail outlets.

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pharmaphorum

OCTOBER 19, 2022

CVS Health recently acquired home healthcare agency, Signify Health , for a whopping $8 billion. With the biggest players across the healthcare industry interested in making an offer, I only expect the popularity and availability of home healthcare to grow from here. What challenges does CVS face?

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Clarify Health

JULY 13, 2021

Could predictive analytics be used in the same way when it comes to healthcare? Those who embrace this new model of provider performance benchmarking will have a clear advantage as the healthcare industry increasingly shifts from payments based on fee-for-service to those based on performance, also known as fee-for-value.

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pharmaphorum

DECEMBER 1, 2022

For example, with remote monitoring, doctors and trial administrators can analyse all the data coming in and, if there’s a problem, they can act more quickly and respond back to the patient through a mobile device such as a smartphone. Keep it simple. In fact, the opposite is true. About the author.

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PM360

SEPTEMBER 28, 2022

The consequences for the health industry are huge—especially considering the Hispanic population is traditionally considered a “healthcare powerhouse.” Roughly 62% prefer healthcare information resources in Spanish, while 67% say their cultural heritage influences their purchase decisions. Census estimates 69.7

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Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

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LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey. Capitalizing on the Retail Experience.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. by Carenet Health , 45% said they received care at a non-traditional care venue, which include retail locations (51%), virtual care (34%), apps (11%), or subscription/membership services (5%).

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Medico Reach

SEPTEMBER 19, 2022

Today, healthcare companies and experts are capitalizing on this technology to refine their services. Hence, telemedicine is here to stay and grow exponentially, be it in local retail clinics or large-scale healthcare organizations. Businesses in the healthcare sector need to leverage this information. Cost Effectiveness.

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Contrarian Sales Techniques

DECEMBER 3, 2024

With Malaysia’s healthcare industry expanding rapidly, companies are always on the lookout for talented people who can help bring their products to the market. Reps in this field play a key role in the healthcare system. Volunteer Work : Get involved with healthcare events. Great choice. But it’s not just about the money.

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Salesforce

NOVEMBER 21, 2022

But organizations often place many burdensome steps in the care journey — make an appointment, fill out forms, see a doctor, get a prescription or referral. But there are ways to make the healthcare platform better for patients, while also helping your organization save money. Level up your healthcare tech. Hit the Trail.

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Healthcare Success

APRIL 8, 2024

In the highly saturated healthcare market—where strategic decisions directly influence business growth—the 7 Ps act as a fundamental compass, often separating amateurs from professionals. In healthcare, that means defining your available providers, products, and services and emphasizing what sets your organization apart.

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Clarify Health

OCTOBER 2, 2019

Non-infectious diseases caused by obesity and poor nutrition are responsible for $480B in direct healthcare costs. Shifting from “sick care” to healthcare requires a comprehensive understanding of Americans’ social context, actionable health analytics, and targeted care interventions to modify behaviors before they lead to chronic disease.

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Contrarian Sales Techniques

APRIL 19, 2022

In this article, I’ll give you a brief overview of the job description of medical representatives (also known as MR or MSR or Medical Rep) in retail and their responsibilities. supplier agents) and are responsible for marketing and selling medical products and services to healthcare professionals. They are medical agents (i.e.,

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Contrarian Sales Techniques

APRIL 26, 2022

A MSE is a member of a company whose job is to market and sell its products to the retail industry, be it pharmaceutical drugs or medical devices. They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practitioners, other healthcare providers, hospitals, and Medical Schools.

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Contrarian Sales Techniques

APRIL 26, 2022

Sales skills , including customer service, customer care, and communication skills, are critical to working as medical executives, as you need to visit your doctor's office on your own and to convince doctors to learn more about your product. 3 Medical Sales Executive Requirements 1. 8 Medical Sales Executive Job Description 1.

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Contrarian Sales Techniques

APRIL 19, 2022

A medical representative is a member of a company whose job is to market and sell its products to the retail industry, be it pharmaceutical drugs or medical devices. They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practices, medical practices, hospitals, and medical schools.

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PM360

OCTOBER 13, 2023

The metaverse, when integrated with recent advancements such as generative AI, can help life sciences marketers engage with healthcare professionals, patients, and caregivers in a richer, better way, leading to a more human-centric experience. For Doctors: The metaverse presents novel opportunities for collaboration and skill enhancement.

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pharmaphorum

JANUARY 24, 2023

Efforts by Amazon to disrupt the healthcare sector just stepped up a gear, with the launch of a subscription service for Prime members that will ship generic medicines to patients’ homes in return for a $5 monthly fee. The drugs can be delivered on either a monthly or quarterly basis, depending on the needs of patients.

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Healthcare Success

NOVEMBER 7, 2022

Best-in-class healthcare marketers are already planning for next year. CTV is ideal for B2B and B2C healthcare organizations because it allows: Precise programmatic targeting to patient audiences and providers, The ability to optimize campaigns in real time, And the accurate, actionable, and timely data to be effective. People are 1.6

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Healthcare Success

SEPTEMBER 12, 2022

When patients take their grievances out on their healthcare provider, it can be frustrating—not only for the provider but also for the administration. More than ever before, healthcare organizations have to worry about the threat of legal action. . It’s important to show healthcare consumers they are heard and understood.

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Clarify Health

JUNE 9, 2023

Intermountain Healthcare and SCL Health merged into a 33-hospital system. Reasons for Hospital Diversification The reason for this diversification makes sense when you consider healthcare’s dynamic environment. Additionally, access continues to be an issue in healthcare given staffing shortages. And there were more.

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PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Matthew Stumm. Focus on Market Research.

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Cadensee

JULY 26, 2021

And I was lucky enough the team at Schneider's and Clalit Healthcare , who is the owner of Schneider Hospital. They want it to be backed by doctors. That it is was developed by doctors and backed by doctors. And one of the most effective ways to build this trust is with the doctors, with our medical team.

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Healthcare Success

OCTOBER 31, 2024

Whenever we partner with multilocation healthcare providers, we know that some of their locations will need more marketing “nutrition" than others. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success. It has not been edited or reviewed for accuracy.

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Evolve Your Success

MAY 2, 2023

What a great way for nurses also to leverage their experience, helping insurance companies, helping clients, and being that conduit with the doctors to be able to get the approvals for things that they need for testing and whatever that they need for their patients. I helped talk to the doctors to expedite MRIs. It taught me that.

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PM360

JULY 13, 2023

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. different doctors during their lives. Navigating healthcare is hard. Healthcare Finance News : [link].

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Evolve Your Success

FEBRUARY 7, 2023

He discusses why the future of the healthcare industry in the United States lies not in hospital buildings but in surgery centers. Others like myself, I got to the point where I was like, “I don’t want to chase doctors around it. Some people in medicine get to the point where they don’t want to chase doctors around anymore.

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