Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. Dr. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story. Soon, more and more patients were walking out with generic prescriptions, thanking Dr. Reyes for their newfound financial freedom. You're a lifesaver!"

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Referral MD

MARCH 13, 2023

Photo by JoshuaWoroniecki on Pixabay Technology is everywhere these days, and that includes the realm of healthcare. You may have noticed this if you’ve visited the doctor or dentist recently. It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology.

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World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

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World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 ” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions. I can easily schedule a telehealth appointment with my doctor without paying $199 a year.

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World of DTC Marketing

AUGUST 7, 2022

One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. Prior authorizations are especially bothersome for doctors.

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World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. My feeling is that every healthcare touchpoint should remind people that many health problems are under their direct control.

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World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work. It’s estimated that up to half of adults in the U.S. —

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PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Consumers are left to navigate the healthcare system on their own to learn more about the therapy elsewhere.

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MedCity News

AUGUST 27, 2023

doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events. The Walt Disney Company excels in designing exceptional service because they are hyper-focused on listening, tracking, designing, and measuring the experiences of guests visiting their properties.

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World of DTC Marketing

APRIL 7, 2021

American healthcare is in trouble. I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Highest-paid CEOs in 2019: Who made the list from healthcare. This has to end.

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

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World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online ads for prescription drugs are unique. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first.

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World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Most doctors sign on in the morning and see a snapshot of what’s happening by their specialty. doctors and 45% of all NPS and physician assistants as verified members.

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Impetus Digital

APRIL 26, 2024

This is no truer than in the healthcare sector. Recent reports show that more than half (54%) of healthcare professionals surveyed support the use of AI, while 61% want some form of international guidelines on its usage. Providers As a healthcare provider, you have a duty of care to your patients.

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eMediWrite

JULY 1, 2022

In the healthcare sector, sales agents are required to run their “territories” like their own businesses. Reps can develop into helpful resources for their doctors as being a resource, or a trusted advisor enables them to expand their reach and increase the sales of their goods. Last thoughts.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Eversana Intouch

MARCH 19, 2024

And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. When it comes to healthcare, however, this model often fails to consider the good of all.

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World of DTC Marketing

JULY 17, 2022

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers.

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PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it?

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Address Patients’ Quality of Life.

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Referral MD

APRIL 27, 2023

As the technology industry grows increasingly mature, we see trending healthcare technologies that apply to the field of medicine. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs. Targeted Treatment.

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pharmaphorum

SEPTEMBER 1, 2022

“We have created the first telehealth company that makes healthcare services available regardless of a patient’s ability to pay. I have always been passionate about improving the efficiency and equity of healthcare. One of my biggest regrets with Zocdoc is that we didn’t do enough to ensure everyone has access to healthcare.

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PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

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PM360

MAY 21, 2024

Navigating the complex healthcare system can be a stressful experience for patients, from obtaining a diagnosis to finding the right specialty care or treatment. Doctor finder tools, for example, can help patients find care faster based on their unique needs, including location and insurance coverage.

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World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year). END Points.

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Prior authorizations also exact a toll on doctors, who say the paperwork has gotten out of hand. Then there is prior authorization.

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Contrarian Sales Techniques

OCTOBER 7, 2024

It's understanding your audience, their needs, and the ever-evolving dynamics of healthcare. Connecting with the emotional side of healthcare can be your greatest sales weapon. In this story, a prickly conversation with a skeptical doctor turns into a learning moment for everyone involved. Redemption never felt so good!

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pharmaphorum

OCTOBER 12, 2018

Digital technology is transforming the way that healthcare is practiced and delivered, with areas like digital therapeutics forging ahead to complement traditional medical approaches and augment patient care.

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Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 study had researched prescription drug topics online in the past year. More patients are using both pharma and third-party online info sources.

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