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Doctors Healthcare Physicians 
MedCity News
APRIL 30, 2023
A new study found that ChatGPT might actually be quite successful in providing high-quality answers to patient questions during an era in which doctors and nurses are too busy to do so. The research evaluated two sets of answers to patient inquiries — one written by physicians, the other by ChatGPT.
301 
MedCity News
SEPTEMBER 19, 2024
Doctor’s offices are the front door of the American healthcare system. The post Medicare Reimbursement for Doctors is in Critical Condition appeared first on MedCity News. We owe it to them to support H.R. 2474 and put an end to annual Congressional stop-gap spending bills.
312 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
MedCity News
OCTOBER 19, 2022
The pandemic placed an unfathomable burden on the country’s doctors. Here are six ways healthcare providers can lighten the physician’s burden. For years to come, we’ll be dissecting its implications.
307 
World of DTC Marketing
MARCH 28, 2021
IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. This is leading to excessive costs to out healthcare system and something needs to be done. This is going to cost us ALL.
250 
MedCity News
SEPTEMBER 30, 2022
Virtual specialty care networks may provide the sort of longitudinal healthcare relationship we haven’t seen since the era of house calls and doctors’ bags—benefiting patients and physicians alike.
261 
MedCity News
SEPTEMBER 20, 2023
Gastroenterologist Dr. Austin Chiang has about a decade of experience as a physician influencer on social media. By having a presence on these platforms, healthcare professionals demonstrate their commitment to meeting patients where they are, he said.
284 
MedCity News
JUNE 18, 2024
Three reasons you should hire physicians for your product teams The post Is There a Doctor on the Plane? appeared first on MedCity News.
176 
MedCity News
OCTOBER 16, 2023
Called Microsoft Fabric, which was rolled out broadly in May, the announcement on October 10 marks the availability of Fabric’s capabilities specifically for the healthcare vertical – to clinicians, administrators but perhaps, most importantly, to patients. October 8 was when I saw it in action.
313 
World of DTC Marketing
MAY 13, 2021
QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.
173 
World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians. Where to start?
286 
World of DTC Marketing
MARCH 5, 2022
American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. All Pete’s doctors did was treat his condition.
270 
World of DTC Marketing
JANUARY 1, 2022
Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. 2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx.
244 
MedCity News
FEBRUARY 24, 2023
Emerging technologies hold the potential to protect doctors, nurses, caregivers, and first responders while driving up efficiencies for manual tasks and processes and enhancing productivity.
261 
World of DTC Marketing
DECEMBER 15, 2020
SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The question is what percentage of healthcare visits can be replaced with telehealth? In April 2020, 43.5%
309 
MedCity News
SEPTEMBER 6, 2024
expects shortages of 200,000 nurses and 124,000 physicians snd similar shortages are already being felt in the U.K. Here’s how to build and train a modern healthcare workforce in the age of AI The post Can AI Help Fix Our Demographic Time Bomb? By 2030, the U.S. and elsewhere. appeared first on MedCity News.
301 
World of DTC Marketing
AUGUST 9, 2021
SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.
294 
Healthcare Success
NOVEMBER 27, 2023
Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?
113 
MedCity News
JUNE 29, 2023
Clinicians, doctors, and other medical care providers should all be trained on telehealth software — its functionality, integration into their workflow, effective communication during consultations, and where to seek technical assistance.
283 
World of DTC Marketing
DECEMBER 7, 2020
2wo : Will digital health provide better patient outcomes, or hinder open and honest communication between a patient and their physician? It’s hard to talk to your doctor about certain health issues. In fact, almost half of survey respondents said they feel uncomfortable talking to their doctors about their sexual activities.
245 
World of DTC Marketing
AUGUST 7, 2022
One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. Prior authorizations are especially bothersome for doctors.
263 
World of DTC Marketing
OCTOBER 12, 2020
There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare.
207 
World of DTC Marketing
JULY 26, 2022
Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. I can easily schedule a telehealth appointment with my doctor without paying $199 a year.
283 
World of DTC Marketing
FEBRUARY 18, 2022
Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 83% believed the quality of the patient-physician communication was good. 83% believed the quality of the patient-physician communication was good. What about physicians? According to the AMA.
247 
Healthcare Success
SEPTEMBER 7, 2022
Welcome to step four of our “Marketing to Doctors” blog series. healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy.
100 
World of DTC Marketing
AUGUST 26, 2020
IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? So what is the future of digitization within healthcare?
237 
World of DTC Marketing
JUNE 1, 2022
Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Just over half of the physicians who treat adult patients in the workforce said prior authorization has interfered with patients’ ability to do their jobs.
225 
World of DTC Marketing
MARCH 11, 2022
After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.
212 
World of DTC Marketing
MARCH 11, 2021
First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?
180 
World of DTC Marketing
NOVEMBER 16, 2021
SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.
253 
Healthcare Success
MAY 24, 2022
Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.
102 
World of DTC Marketing
APRIL 1, 2021
All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.
144 
World of DTC Marketing
MARCH 19, 2021
SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work. It’s estimated that up to half of adults in the U.S. —
143 
World of DTC Marketing
AUGUST 25, 2022
Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.
227 
MaBiCo
JUNE 7, 2023
Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.
World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Some are, but most aren’t. First, let’s dispel a recent topic: telehealth.
296 
World of DTC Marketing
MAY 25, 2022
Healthcare must play a more significant role in preventing gun violence. Close coordination requires time, money, and relationship-building between doctors and nurses, law enforcement and violence interrupters, and senior leaders at hospitals, police departments, and community-based organizations.
46 
World of DTC Marketing
AUGUST 23, 2020
COVID-19 has disrupted traditional healthcare person-to-person communication and accelerated digital options, such as telehealth and remote patient-clinician contacts, digital therapeutics that deliver remote patient monitoring, and interventions through the use of software. SUMMARY: Should pharma invest in digital to reach physicians?
213 
PM360
SEPTEMBER 21, 2023
Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.
104 
MedCity News
MAY 17, 2023
The startup’s assistant can be thought of as like Apple’s Siri or Amazon’s Alexa — but for doctors. Suki recently announced one of its biggest partnerships to date: it is integrating its voice assistant into Epic’s EHR.
284 
MedCity News
APRIL 22, 2024
Two months after a cyberattack on a UnitedHealth Group subsidiary halted payments to some doctors, medical providers say they’re still grappling with the fallout, even though UnitedHealth told shareholders on Tuesday that business is largely back to normal.
268 
PM360
JULY 26, 2023
is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. physicians, including three-fourths of oncologists, have restricted access to pharmaceutical representatives.
98 
World of DTC Marketing
MARCH 22, 2022
The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. Patients still want convenience in their healthcare, but it may take decades to materialize. Second, patients want their doctors.
212 
Healthcare Success
OCTOBER 25, 2024
Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs).
59 
World of DTC Marketing
AUGUST 14, 2022
If you follow the hype around telehealth, you would think it will save healthcare. Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. It has its place but let’s not act like it will save healthcare.
154
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