Healthcare Success

OCTOBER 30, 2024

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Getting into influencer marketing in healthcare might seem risky, but it doesn’t have to be.

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Marketing Healthcare Healthcare Recruitment 108

eMediWrite

APRIL 1, 2025

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs).

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Marketing Pharma Ethics Doctors 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. It’s a reality for many of us in pharma sales in Malaysia. Generics are a vital part of the healthcare system, offering safe and cost-effective alternatives.

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Medicine Sales Pharma Doctors 52

World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare.

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Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

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Media Pharma Side effects Physicians 238

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

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World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The question is what percentage of healthcare visits can be replaced with telehealth? In April 2020, 43.5%

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Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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Pharma Physicians Education Media 59

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs.

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Media Pharma Prescription Healthcare 261

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.

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Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant?

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Management Pharma Marketing Prescription 52

World of DTC Marketing

JANUARY 14, 2021

With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. Digital pharma marketers have to “sell” the organization on the promise of digital marketing, but they also need to communicate that along with successes, there could be many failures.

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Marketing Pharma Sales Management 180

Contrarian Sales Techniques

NOVEMBER 21, 2024

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.

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Sales Pharma Medical Pharma sales reps 52

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% One area I do agree with them is that “healthcare and pharma will make up 7.1%

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Pharma Marketing Network

JANUARY 11, 2025

From promoting blockbuster drugs like Humira to leveraging new technologies, pharma marketing executives need actionable strategies to succeed in a rapidly evolving landscape. Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. While the U.S.

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Pharmaceutical Marketing Pharma Healthcare Provider 52

Pharma Marketing Network

MARCH 25, 2025

Healthcare professionals (HCPs) are the cornerstone of pharmaceutical success, yet reaching them has never been more complex. Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior. Strategic partnerships also matter.

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Marketing Pharma Networking CRM 52

Pharma Marketing Network

NOVEMBER 20, 2024

But how can pharma marketers harness its full potential? For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Why Display Advertising Matters in Pharma In pharma, the stakes are high. What Is Display Advertising?

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Pharma Healthcare Provider Media Marketing 52

World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. As for patients?

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Pharma Rep Pharma reps Doctors Physicians 237

World of DTC Marketing

MARCH 3, 2022

Press Ganey recently asked1 1,000+ healthcare consumers about their digital behaviors, but unfortunately, their findings mean little to emarketers working within the industry. Most say pharma websites don’t meet their needs. The post More bad research on pharma websites appeared first on World of DTC Marketing.com.

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Pharma Doctors Physicians Medical 143

World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. ” The post AI in pharma: Can it be used in DTC? Measuring RNA, DNA quickly.

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Pharma Doctors Side effects Physicians 164

Pharma Marketing Network

MARCH 8, 2025

Introduction A well-optimized landing page can be the difference between a successful pharma marketing campaign and wasted ad spend. What makes a pharma landing page effective? This guide breaks down the best practices for landing page optimization , helping pharma marketers maximize engagement while maintaining regulatory compliance.

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Marketing Pharma FDA Leads 59

Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Todays digitally savvy patients and healthcare professionals expect real-time answers and seamless online experiences.

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Marketing Pharma Networking Medical 52

World of DTC Marketing

OCTOBER 2, 2021

I joined some “private” healthcare condition pages on Facebook and was taken back by the amount of misinformation and bad advice. In my opinion, pharma companies should avoid Facebook at all costs. Pharma websites are designed to sell at the expense of helping people learn all they can about various treatments.

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Doctors Media Pharma Physicians 197

Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. The expectations of customers are evolving.

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Media Sales Pharma Healthcare 52

World of DTC Marketing

AUGUST 23, 2020

COVID-19 has disrupted traditional healthcare person-to-person communication and accelerated digital options, such as telehealth and remote patient-clinician contacts, digital therapeutics that deliver remote patient monitoring, and interventions through the use of software. SUMMARY: Should pharma invest in digital to reach physicians?

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Pharma Marketing Network

NOVEMBER 15, 2024

The digital landscape has transformed how pharmaceutical brands reach healthcare professionals (HCPs) and patients. Digital advertising is no longer just a nice addition; it’s a must-have for every successful pharma marketing strategy. But for pharma, it’s not just about being visible; it’s about being impactful and compliant.

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Pharma Media Engineering Marketing 52

World of DTC Marketing

AUGUST 25, 2022

This is one area where pharma companies can restore trust and excel. . Nearly 9 in 10 Americans feel confident in the information they find on the internet, and a third feel they learn more there than from their doctor. So what is pharma’s role in providing online health information?

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World of DTC Marketing

JUNE 27, 2022

Two doctors said they would warn patients and follow up via phone call or another appointment. Republicans discuss cutting spending, yet predominately red states have poorer healthcare ratings, including obesity. Where does pharma come into this battle?

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Physicians Pharma Insurance Doctors 240

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Only 3% said they prefer pharma websites” The key here is the term “influencers.” Imagine a survey like this from a company that specializes in patient influencers.

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Media Pharma Healthcare Provider Specialization 180

Healthcare Success

FEBRUARY 24, 2025

This week's podcast dives into successful sales leadership and is relevant to most healthcare verticals, including B2B sales in SaaS, pharmaceuticals, medical device, hospitals, etc. My guest, Chris Jennings , CEO of Chris Jennings Group , reveals the essential traits of successful healthcare sales leadership. Why Listen?

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. In our REAL world, that isn’t the way it happens. The research was straightforward.

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Doctors Marketing Insurance Prescription 243

Medgadget

DECEMBER 16, 2022

This four-day annual event brings together healthcare companies from all over Taiwan and the rest of the world. It is also an opportunity for tech companies not typically associated with healthcare, such as ASUS, Intel, and BenQ, to showcase what they’re doing in medicine and healthcare.

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Healthcare Healthcare Medicine Doctors 108

World of DTC Marketing

OCTOBER 15, 2020

HEY NOW : Most companies struggled in the second quarter as the coronavirus pandemic froze the economy, but health insurers like UnitedHealth heavily benefited as people held off on going to the doctor or hospital, resulting in fewer medical claims that needed to be paid. In addition, pharma profit margins remain very high.

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Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Today, patient marketing is no longer a one-way street.

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Marketing Patients Pharma Media 52

World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. Yet, there are some ways to reach physicians in a forum they do trust. .” 2017 study.

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