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Why I Went From Abbot Pharma Sales to 1099 With Bruce Brown

Evolve Your Success

His candid insights cover everything from managing non-payment issues to adapting to generational shifts among doctors, providing listeners with actionable strategies for success in the medical sales field. Connect with him: LinkedIn Best Book: Founding Fathers: The Essential Guide to the Men Who Made America.

Sales 130
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A realistic view of healthcare in 2022

World of DTC Marketing

Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. 2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx.

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The Journey to Personalized Healthcare

MedCity News

We can apply this approach in pharma by enhancing our patient journey maps and go beyond focusing on the key clinical engagement touch points (e.g., doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events.

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Pharma is hiring

World of DTC Marketing

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. This is a great time for people who want to be the change they want to see to work in pharma.

Pharma 223
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Disruption in healthcare is coming

World of DTC Marketing

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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Our healthcare system is really screwed up

World of DTC Marketing

American healthcare is screwed up and meant to enrich the providers. I experienced the inadequacy of our healthcare system firsthand. After a few days of pain and discomfort in my shoulder, I emailed my doctor to get an MRI. This is today’s American healthcare. This IS the future of healthcare.

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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. doctors and 45% of all NPS and physician assistants as verified members.

Doctors 286