MedCity News

AUGUST 17, 2022

Its early results suggest the technology could be a game-changer for a healthcare industry in desperate need of one, boosting morale in the short-term while potentially saving money down the road. Voice-recognition AI software has the potential to be the rare smartphone app that encourages face-to-face interactions.

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MedCity News

SEPTEMBER 30, 2022

Virtual specialty care networks may provide the sort of longitudinal healthcare relationship we haven’t seen since the era of house calls and doctors’ bags—benefiting patients and physicians alike.

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MedCity News

MARCH 28, 2023

He thinks this will greatly increase healthcare transparency for a few reasons, including making data more available and influencing more primary care doctors to act as health information fiduciaries on behalf of their patients.

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MedCity News

SEPTEMBER 20, 2023

By having a presence on these platforms, healthcare professionals demonstrate their commitment to meeting patients where they are, he said. During a conference in Chicago, he encouraged more providers to share their expertise on social media.

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World of DTC Marketing

DECEMBER 15, 2021

People are living longer, but there is a prediction of a global lack of healthcare workers to look after them, with a shortfall of 9.9 million doctors, nurses, and midwives expected by 2030. Vastaamo required therapists to back up patient notes online but reportedly did not anonymize or encrypt them. That’s a mistake also.

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MedCity News

SEPTEMBER 16, 2022

For a long time, doctors’ offices, large or small, operated under a seeming contradiction; even […].

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MedCity News

JANUARY 16, 2024

Despite the challenges that healthcare providers face and declining patient experience scores, several effective strategies can enhance their work to improve the patient experience and sufficiently satisfy expectations for care.

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MedCity News

JUNE 8, 2023

Situations like these can be an annoyance for neurotypical patients. For neurodivergent patients, they’re obstacles to getting adequate care. Eighty-five percent of medical students feel inadequately prepared to provide care for autistic patients. It’s often assumed (even by doctors!) Take autism, for example.

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World of DTC Marketing

MARCH 5, 2022

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. All Pete’s doctors did was treat his condition.

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MedCity News

JUNE 29, 2023

To fully reap the benefits of telemedicine, it is crucial to provide comprehensive education to both staff and patients.

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MedCity News

AUGUST 27, 2023

We can apply this approach in pharma by enhancing our patient journey maps and go beyond focusing on the key clinical engagement touch points (e.g., doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events.

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Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. Its simple: Digital patient intake forms. What is Digital Patient Intake?

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World of DTC Marketing

MAY 4, 2022

American healthcare is screwed up and meant to enrich the providers. I experienced the inadequacy of our healthcare system firsthand. After a few days of pain and discomfort in my shoulder, I emailed my doctor to get an MRI. This is today’s American healthcare. This IS the future of healthcare.

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World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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Healthcare Success

OCTOBER 30, 2024

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Getting into influencer marketing in healthcare might seem risky, but it doesn’t have to be.

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World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. spends far more than most of the world on healthcare but receives only middling outcomes by OECD standards.

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Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

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MedCity News

FEBRUARY 12, 2024

Perhaps it will, but the claim that better technology will necessarily improve healthcare is no longer credible. Having lived in both analog and digital worlds, who better than us Oregon Trail doctors to help ensure digital health technologies best serve our workforce, patients, and communities?

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World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare.

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World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The question is what percentage of healthcare visits can be replaced with telehealth? In April 2020, 43.5%

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World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. The first failure.

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World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. I can easily schedule a telehealth appointment with my doctor without paying $199 a year.

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World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. They all said the same thing “our salesforce is not paid to hand out information on just patient assistance programs.” Where to start? Here are some options.

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Referral MD

APRIL 7, 2025

Can Automating Patient Intake Help Healthcare Providers? Manual patient intake is a burden. This can mean long wait times for patients, but for healthcare providers, it can mean missing data, extra costs, and compliance risks. What Types of Data Do Healthcare Providers Need to Manage and Why?

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World of DTC Marketing

APRIL 25, 2022

But the full results of the study — which collected information from 455,000 patients — aren’t yet available. Wearable devices can alert patients to potential health issues that require a visit to the doctor. The challenge is getting to the doctor promptly without needing that maze that has become our healthcare system.

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Referral MD

SEPTEMBER 24, 2024

Healthcare has come a long way since doctors made house calls and gave out lollipops to children. Artificial Intelligence (AI) now plays a vital role in helping people find healthcare solutions. One significant factor in determining a city’s quality of life is its access to healthcare. Scheduling. Technology.

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PM360

SEPTEMBER 21, 2023

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

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World of DTC Marketing

JULY 13, 2022

Allowing patients to order medications online and get delivery via Fed-Ex or the mail does offer time savings. Using CVS.com, patients can order medications online and, for a small charge, even deliver them. First, it’s essential to understand that changes ARE coming to healthcare.

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Infuse Medical

JULY 4, 2024

The growing field of medical information and technology is always looking for the best possible care for their patients. This is changing the way healthcare professionals interact with patients and access critical information. According to a recent report, the virtual and augmented reality business in healthcare will grow to $9.7

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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MedCity News

JULY 5, 2023

By automatically counting B-lines in a lung image, the tool helps doctors quickly identify and assess a patient’s lung issues at the point of care. Butterfly Network recently launched an AI tool that can provide medical practitioners with an accurate B-line count from just a six-second lung ultrasound clip.

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Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Today, patient marketing is no longer a one-way street. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment.

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World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Yes, pharma is filling a need of the market but should they also remind patients that some chronic health issues are in their control?

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

From explaining how a medication works to addressing patient concerns, reps play a vital role in bridging the gap between healthcare providers and patients. In a country as diverse as Malaysia, where healthcare literacy varies, this role becomes even more critical.

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European Pharmaceutical Review

MARCH 21, 2024

At Clalit, which is the second largest healthcare provider in the world, I worked in several management positions and gained a broad understanding of the needs and constraints of a healthcare system. What is patient centricity and why is it an important consideration in drug development?

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MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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